2012 is the year of the visual. We’re finally getting to the point where most businesses are—in someway or another—participating on social media sites. So how can you ensure that your business Facebook page or Twitter profile stands apart from the competition in the eyes of the consumer? It’s all about sharing high-quality, unique, and original content. And it’s all about visuals.
Anyone can go to Google and find a photo to post on their Facebook page or Twitter account in an effort to spark interaction. But few brands understand the true power of an original image that can’t be found (and hasn’t been seen) anywhere else online.
That’s why 2012 is also the year of the photo-editing/sharing mobile apps. There are so many apps that exist within the iPhone/iPad App Store and Android Market that you can be using to share unique photos for your business or brand. So why aren’t you?
Instagram is one of the most popular iPhone photo app that individuals AND brands are using this year (about 27 million users total), and it was recently announced that the Android version is set to be released soon.
About a month ago we started sharing a few original visuals with our social media communities to illustrate how effective Instagram actually is. We’ve posted a few of them below with the hope that they’ll persuade you to start using Instagram (or any other similar app) to add a little spice and professionalism to the photos you intend to share on your social media sites.
It’s great if you have established and are maintaining a presence on popular social media sites for your business or brand. However, the key to finding continued success with your social media marketing strategy has everything to do with your ability to constantly be sharing unique, creative, informative, entertaining, and valuable content with your communities. Are you? It’s the only way you’ll stand out from the crowd.
To get started on Instagram, click here.
As a social media specialist, Rob thrives in situations that require constant creativity. On days when Rob isn’t working hard to create, maintain, and strengthen relationships online, you might find him spending time with family, browsing through his nearest bookstore, or sipping on a cup of coffee at his local Starbucks.