Diving into social media without having a plan is like trying to build a new home without a blueprint. For the past three years I’ve seen it so much I now consider it to be the number one biggest mistake made in social media marketing.
You wouldn’t start a new business without a business plan. Why would you put your business on Facebook, Twitter, YouTube, LinkedIn and start a blog without a plan? In 2011 my wife and I took our children to Walt Disney World for a week. She spent more time planning out that week than most business owners I’ve met in the last three years ever spend on their social media plan.
If I met your marketing team today, would they all have a copy of and be on board with your company’s social media plan? Would they know what or how you were going to measure your campaigns?
Social media ROI becomes questionable when you don’t have a plan in place that you can measure.
Intuit recently shared an infographic showcasing a plan for managing your social media presence and answers the most common questions of ”How do I use it? Why should I use it? What do I say? Who has the time?”