What’s Your 2013 Social Media Plan Look Like?

social media planIt’s 2013 and there are still many businesses, big and small, without a social media plan.

Diving into social media without having a plan is like trying to build a new home without a blueprint. For the past three years I’ve seen it so much I now consider it to be the number one biggest mistake made in social media marketing.

You wouldn’t start a new business without a business plan. Why would you put your business on Facebook, Twitter, YouTube, LinkedIn and start a blog without a plan?  In 2011 my wife and I took our children to Walt Disney World for a week. She spent more time planning out that week than most business owners I’ve met in the last three years ever spend on their social media plan.

If I met your marketing team today, would they all have a copy of and be on board with your company’s social media plan? Would they know what or how you were going to measure your campaigns?

Social media ROI becomes questionable when you don’t have a plan in place that you can measure.

Intuit recently shared an infographic showcasing a plan for managing your social media presence and answers the most common questions of ”How do I use it? Why should I use it? What do I say? Who has the time?”

social media plan infographic


Infographic by Intuit | Design Credit: Column Five Media

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Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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