The world of social media is more diverse than most people realize. It’s not just about posting on all of your channels, which takes a certain skills-set of its own. You need ideas to create and share interesting and valuable content. You need analytics to see what’s working and what’s not. You need leadership to create conversations and establish your brand as a thought leader in your industry and with your customers. And you need to take a few risks to make sure that you’re not missing any opportunities. This is what brings us to the Teenage Mutant Ninja Turtles…
This is a team of diverse and dedicated talent that can really handle any situation. At least in theory. Sure they’re fictional, but that’s not the point. The creators knew that different personalities would relate with different characters. The same is true about social media. The same strategy won’t work across every channel. You need to mix and match the different elements and skills to come up with the perfect mix for each situation.
To support this idea with a little nonfiction, Facebook just opened up new admin roles for pages. This gives different admins different levels of access and allows them to focus on different aspects of the overall project. (See Image Below)
What that tells us is that social media, not even one channel, is not meant to be managed by one individual. No matter how diverse and talented that person is, they won’t be able to execute nearly as well as a team of specialized individuals. If you want to see real results from your social media efforts you have to make sure you’re doing EVERYTHING. The best way to ensure your success is to find a team comprised of the four personalities/talents listed below.
The Creative aka Michelangelo – This person never stops coming up with ideas. They are also the person who will ask the questions that no one else is asking. They may not always come up with the million-dollar idea but they will play a role in the thought process. Use their perspective to help put a creative spin on the strategies you’re already doing and to identify opportunities that you might be missing.
The Technical Analyst aka Donatello – This person pays attention to all of the details. They can tell you what’s working and what’s not because they have a knack for understanding analytics. This person is the rhyme and reason behind what you’re doing. They can tell you if that “great idea” was as great as everyone thought it would be and they can tell you where you need to adjust your strategy. They can also help translate industry-related research and understand how it affects your goals and strategies as an organization. Without this person on your team you are essentially just guessing.
The Risk Taker aka Raphael – This person isn’t afraid to fail. That may seem frustrating at times, but it’s essential to your future success on social media. If you never take any risks you’ll miss your window of opportunity because in social media those windows don’t stay open for long. This is the person who will make you the first to do something different and that’s what you really need to do in order to gain attention and respect.
The Leader aka Leonardo – This is the person you can count on to look at the big picture. They will make sure to keep the team working towards the main goal. This is also the person who is best at representing the brand through conversation. They’re confident and well-versed in everything related to your brand. They understand your audience and are best at starting and maintaining conversations.
Now, when I think back to watching countless episodes of this childhood classic I remember one very important thing. That every challenge the Teenage Mutant Ninja Turtles faced required a different balance of each member. Sometimes they would rely heavily on Leonardo to get them through a problem and sometimes Donatello would crunch the data to come up with the solution or ideal strategy. Michelangelo could pull an idea out of thin air that was just crazy enough to work and Raphael would sometimes take the problem head on and find the opportunity needed to succeed. The one thing that remained clear is that they would never be able to succeed on their own.
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Hi, I studied advertising, I have a passion for creativity and I love working in social media. I try to write about the combination of traditional marketing, branding, and advertising strategies that can apply and work affectively with social media. I also enjoy music, batman and life.