We talk to a lot of people who don’t think Facebook is necessary for their brand or company. What they don’t realize is that millions of people have come to rely on Facebook as their primary form of interaction with companies, brands, and people.
What happens when someone can’t find you on Facebook? They give up and look for someone or something else to replace you. The hardest thing to do as a brand is to get people to trust you. Facebook makes taking that step a little easier for the customer. They can start by clicking the “Like” button. From there they can interact with you and your page all the while developing a better relationship with your brand.
Marketers have spent years trying to find the perfect customer. A customer who wants to hear what you have to say and who will spread the gospel of their favorite brand. Facebook offers a way for those customers or fans to find you and we would recommend taking advantage of it.
Having a presence on Facebook doesn’t mean you are getting anything out of it. You have to be willing to maximize your efforts by creating strategies that get your customers and “fans” involved. By being valuable to those who choose to follow you, learn from you, be entertained by and informed by you.
How are you being valuable to your customer base?
I find it amazing in this day and age that just because people don’t use a tool themselves that they don’t think it would be a good way to market their company. I don’t watch much TV because it bores me but it doesn’t mean I wouldn’t advertise there. I think it’s the older generation who are just scared of it and not sure how to get started and rather just stick to what they know!