Earlier today Kelsey and I aired our live show that runs every Wednesday at 3 PM Central. The topic for today’s show was all about how businesses could and should be using the increasingly popular social media site known as Pinterest. At the end of the show, I promised to publish a blog post that offered a few extra details and information about the site and how you can use it for your specific business and/or industry. Before I get into the additional information however, I wanted to share the archived recording of the show for those of you who weren’t able to watch live. Here it is:
Pinterest is a virtual pinboard. Pinterest allows you to organize and share all the beautiful things you find on the web. You can browse pinboards created by other people to discover new things and get inspiration from people who share your interests. People use pinboards to plan their weddings, decorate their homes, and share their favorite recipes (Source).
If you haven’t been following Pinterest very closely lately, here are a few facts you should know:
- 10.4 million Registered users on Pinterest
- 1/5 Ratio of Pinterest’s registered users who visit the site every day
- 11.7 million Unique monthly U.S. visitors for January 2012, according to comScore. Pinterest crossed the 10 million threshold faster than any other standalone site in history
- 18 to 34 Age demographic of women propelling the site
Naturally, as more and more people have started using Pinterest, the brands that really understand the power and reach of the site have established their own unique presence. Here are just a few examples (click the images to explore the profiles) from a number of different industries:
Now is the time to create a Pinterest account for your business. There are a lot of “big brands” jumping on the site each and every day, but there aren’t nearly as many small or mid-sized businesses taking advantage of the opportunity to reach a new community to interact with.
Rob’s Extra Tip: Want to learn even more about how your business could be using Pinterest? Click here to download a FREE e-book from Hubspot.
As a social media specialist, Rob thrives in situations that require constant creativity. On days when Rob isn’t working hard to create, maintain, and strengthen relationships online, you might find him spending time with family, browsing through his nearest bookstore, or sipping on a cup of coffee at his local Starbucks.