The Phenomenal Rise of the Second Screen Generation

Second Screen QuotePeople are still watching TV. Sort of. At least TV has part of our attention.

Our mobile phone or iPad has the rest of our attention simultaneously while watching TV. I believe the second screen conversation that is going on while viewing TV may be what saves TV. The second screen generation has created the ultimate back-channel.

As the infographic below shows us, nearly 2/3 of people use social media while watching TV each week. Perhaps it makes TV more interesting because you can engage via Twitter and other social networks while watching your favorite shows. It brings viewers together.

In addition to connecting with other viewers, second screen viewers are also scanning their other social media sites, and even shopping while consuming their TV programs. There are even apps that help us “co-view” better, and are helping to shape social TV.

One thing is for certain – mobile devices have changed how we watch TV, and has catered to (or contributed to) our shortening attention span. This infographic from sheds more light on just how second-screen we’ve become.

One Social Media - Rise of the Multi-Screen Generation(Infographic credit: Designed by Column Five)

Darrell Etherington, a writer for TechCrunch, recently wrote that he believes the iPad Mini is the ideal second screen companion. Read his article here to learn why.

How about you? When you are watching TV, is your mobile phone or tablet in hand? Does the TV only have part of your attention?


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Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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  1. We know that people have their various preferences when it comes to getting information. Definitely my phone
    is at hand anywhere I go and anything I do.

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