Our mobile phone or iPad has the rest of our attention simultaneously while watching TV. I believe the second screen conversation that is going on while viewing TV may be what saves TV. The second screen generation has created the ultimate back-channel.
As the infographic below shows us, nearly 2/3 of people use social media while watching TV each week. Perhaps it makes TV more interesting because you can engage via Twitter and other social networks while watching your favorite shows. It brings viewers together.
In addition to connecting with other viewers, second screen viewers are also scanning their other social media sites, and even shopping while consuming their TV programs. There are even apps that help us “co-view” better, and are helping to shape social TV.
One thing is for certain – mobile devices have changed how we watch TV, and has catered to (or contributed to) our shortening attention span. This infographic from Confused.com sheds more light on just how second-screen we’ve become.
How about you? When you are watching TV, is your mobile phone or tablet in hand? Does the TV only have part of your attention?