5 Embeddable Resources You Could Be Using To Enhance Your Blog And Keep Visitors Coming Back For More

For a lot of businesses, the idea of blogging can be scary. It’s easy for a CEO to decide that his or her company needs to have a blog. For most blogging platforms, the setup process is fairly simple. In fact it only takes a matter of seconds. The hard part, however, comes when the person who has been put in charge of running the company blog realizes they have no idea what to write about. So what’s the secret to running a successful, interesting, valuable blog that keeps people coming back for more? It all comes down to two things: strategy and creativity. That’s it.

Here’s the deal: Blogging isn’t hard. It just takes a little strategy, and a little creativity. Blogging is a must for all companies. Joe Soto, CEO of One Social Media, said it best at a recent social media luncheon that he spoke at following New York Times bestselling author Jeffrey Gitomer’s sales seminar. When speaking on the topic of blogging, he said: “If you don’t have a blog, you’re not taking your business seriously.”

To help you come up with effective blog strategies, AND to help you boost your creativity, I’d like to share 5 embeddable resources that will help you enhance your blog and keep visitors coming back for more.

1. VYou
Site:
http://vyou.com
What it is:
The concept behind VYou is simple, yet ingenious: Ask a question about a topic—get a video response. Click here to learn more.
Strategy Tip:
Set up a VYou account and start interacting with your clients. It provides a great opportunity for organizations and companies who want to start connecting with customers on an entirely new level. Invite people to interact with you on VYou by embedding your profile in a blog post.
Cost:
Free
Example:

2. ISSUU
Site: http://issuu.com
What it is: ISSUU is the leading digital publishing platform on the web. It’s a site that allows you to upload and share publications.
Strategy Tip: Create a profile on ISSUU for your company and start uploading your brochures, reports, case studies, and any other marketing materials you have. Then embed your publications into a blog post on your company blog.
Cost: Free
Example:

3. Prezi
Site: http://prezi.com
What it is: A new way to present information. Prezi allows you to take your personal or corporate messages, meetings, and speeches to the next level by helping you create visually-stunning presentations.
Strategy Tip: Set up your account on Prezi, then spend some time learning how to use it. In the meantime, share other presentations that you come across by embedding them into your next blog post. Search for a topic that relates to your industry.
Cost: Free
Example:

4. Twitter Search Feed
Site: http://twitter.com/about/resources/widgets
What it is: A Twitter widget that allows you to create a live stream of tweets based on a specific search term.
Strategy Tip: Search for a word(s) that relate to your industry. Help keep your clients and future customers informed by embedding a Twitter search widget into your next blog post.
Cost: Free
Example:

5. LiveShare by Cooliris
Site: http://www.cooliris.com/yoursite/express/builder
What it is: A new way to share YouTube videos, Flickr photostreams, Facebook photos, and more!
Strategy Tip: Use LiveShare by Cooliris to share your company’s YouTube channel with your clients. Embed the LiveShare app into your next blog post.
Example:

Hopefully these ideas will help get you started. At the least, they will help you drastically improve your next five blog posts. Just use one resource per blog post and share them across all your social media sites. You’ll be pleasantly surprised with the positive feedback you receive. The key to using your blog as an effective resource for future business is all about value, and in order to provide value on your blog, you need to invest in two things: strategy and creativity.

Still have questions? Ask me on Twitter. I’m @robwormley.

Rob Wormley

Rob Wormley

As a social media specialist, Rob thrives in situations that require constant creativity. On days when Rob isn’t working hard to create, maintain, and strengthen relationships online, you might find him spending time with family, browsing through his nearest bookstore, or sipping on a cup of coffee at his local Starbucks.

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Social Media Use Has Become a Regular Habit for Three Quarters of the Online Population

social-media-marketing

Each week I get asked, “Do you know what percentage of those online are engaged and influenced by social media?”
Rarely do I have a really good answer for that.  Until now.
A new article from Adweek was recently published revealing new research.  Research that shows social media use has become a regular habit for three quarters of the online population.
One interesting part of the research study point out that “more than half of top ten daily media destinations are social media.” It’s where people are turning too.
With Facebook climbing to half a billion registered users and Twitter adding more than 300,000 new registered users daily, it’s time for small to medium businesses to jump on the train.
To read the complete article on Adweek.com, click here.
To read the research study, click here.

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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Twitter: The most misunderstood social media tool for small businesses

mm_twitter

Even though 25 to 30 million people registered for Twitter between late 2009 and early 2010 (and company projections estimate 1 billion users by 2013), Twitter remains one of the most misunderstood social media tool for small business owners.
Avoiding Twitter could cost you money if you don’t take advantage of it.  Too bold of a statement?
Think about it, at some point there was  a time that the idea of the internet seemed very foreign to you. There was even a time when the idea suggesting every home could have a personal computer seemed impossible. But now the business community at large can’t imagine being able to conduct business without the internet or a computer.
With that said, admittedly Twitter may not be right for every business, but there is a way it can work for most.
One of the misperceptions is Twitter is only useful if you have a national or worldwide product or service. The fact is, local businesses can connect to local followers on Twitter and build a local following.

Here are some quick Twitter tips and resources for you:

Click here for an article on 16 Twitter Tips for Small Businesses
Click here to see a video on how NYC street vendors are using Twitter
Here is a video that explains “Twitter in Plain English:”

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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Twitter vs. Facebook, Which is Better?

boxing1A new comparison study of the Social Media marketing strategy benefits of Twitter verse Facebook was released. The goal was to determine which of these social media marketing platforms offers the best strategies for the specialized needs of businesses and online marketers.

The study was broken down into eight different categories comparing them as effective website traffic driving platforms, comparing their viral marketing benefits, the better overall platform for business to business marketing, the better overall platform for business to consumer marketing and more.

Would it surprise you that Twitter won the “Better overall platform for business to business marketing” category?

It didn’t surprise us.

Read the article here to learn more

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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Leaving Doubters in Your Dust: 3 New Studies Prove Social Media Marketing Growth

89793261Still wondering if social media is proven to be effective for your small businesses? There is a a new recent article entitled “3 New Studies Prove Social Media Marketing” published by Amy Porterfield of the Social Media Examiner.

The 3 new studies reveal the following:

  1. Small Business doubles social media adoption. The study results show that “social media usage by small business owners increased from 12% to 24% in just the last year, and almost 1 out of 5 actively uses social media as part of his or her marketing strategy.” Read more here.
  2. Nearly 20% of Marketing Dollars Will Go to Social Marketing in 5 Years. The articles states that “in February 2010, marketers reported that they plan to allocate one-fifth of their marketing budgets to social media marketing in the next 5 years.
Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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To blog, or not to blog? That is the no longer the question.

Last month we blogged about how the fastest way to increase search engine rankings is to consistently provide fresh content through blogging. We titled that post “Is Blogging the New SEO?”

Research on Social Media Blogging
Now we have some back up: Hubspot released research based on their actual customers on how a blog impacts their business.

The study is taken from a sample size of 1,531 of their customers which are primarily small and mid-sized businesses. Roughly half (795) blog and half don

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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Are More Small Businesses Using Social Media to Attract New Customers?

The answer (according to recent research) is yes.

Picture 7In fact, nearly one in five small business owners are using social media at least partially. The new study shows social media use by small companies has doubled — and that more than half use it to attract new business. This was published in a March 19, 2010 article on Inc.com.

The article states that the most common social media sites used is Facebook and LinkedIn. A few (16%) are using Twitter and it goes down from there with other social media sites.

It goes on to mention, “Small business owners’ biggest hopes (and current use) for social media is for lead generation. Three out of five respondents use it to identify and attract new customers.”

While the article certainly reinforces the use of Social Media for small businesses, it’s important to note that putting up a Facebook page or setting up a LinkedIn account isn’t enough. It takes time and consistent effort to make social media work for you. The article backs this up by stating, “Half of small business social media users complain that the platforms take more time than they’d thought, but almost the same number believe it’s time well-spent — that their social media initiatives will pay off financially in a year or less.”

social-media-mixThe article fails to mention the most effective way to maximize your social media influence, to generate more leads and attract the most customers, is with a “social media mix.” As a business owner, having a (social) media mix gives you the best chance at success. In the past this may have included advertising in the Yellow Pages, running an ad on the radio, having an ad placed in the local newspaper, or possibly also on T.V.

Today, the media mix is social. To maximize social media, you will want to have a Facebook page, a LinkedIn profile, a Twitter account (targeting your local area), a Youtube Channel (video is taking over the Internet), and you will want to start a blog (it’s proven to the be fastest way to boost organic search engine rankings), which allows you to build extended community and bring more content to your prospects and customers.

How engaged in social media are you? Waiting could cost you a lot of customers (and money).

Our advice? Go for it, give it time, and it will pay off for you and your business.

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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Be found, add value, find customers.

Picture 3This month’s March 2010 issue of Success Magazine, features an article entitled “Embracing Social Media”, written by John H. Ostdick. It’s a great article on how old school principles are being accelerated by social media.

Quoting the article, “People buy things from companies they like, trust, remember or that provide them with value. All this is happening in a new way as social media transforms how people make connections with businesses.”

All social media does is provide the tools (i.e. Facebook, Blogging, Twitter, etc.) to build “trust”, connect with customers, become more “memorable” or show value in new exciting ways online.

The article goes on to mention small businesses; “Small business owners want to reach as many people as possible while keeping costs down. That’s why it’s impossible to ignore social media – online communication platforms that cost little, if anything, while potentially offering access to more people than any traditional marketing approach.”

The article also points out something we share with our clients – that’s it’s not something that happens overnight. It often takes 6-24 months of using social media before seeing real results. But the results are long lasting and have a residual affect.

An ad in a newspaper or on the radio comes and goes. Your blog posts get archived, and never go away – the search engines can always find them.

It requires commitment and it’s the biggest stumbling block small business have. Many don’t have the time so they seek out outside consultants or resources to help them fulfill their commitment to implementing social media marketing in their business.

Click here to read the full article.

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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Has the Internet ended mass marketing and revived a human social unit from the distant past: tribes?

Here is a great short video with Seth Godin, one of most fun to read and most important marketers of our time.

In this video he argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.

If you’re a business owner, and marketing is important to you – I recommend reading Seth’s books (start with Purple Cow). They are short, easy and fun to read and will make a difference in your business.

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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More Web Marketing Trend Predictions for 2010

Picture 6Small businesses are looking to adapt in 2010 to the Social Media Marketing frenzy. It’s been proven, 2009 showed up that Social Media is an effective medium for interacting with prospects and customers which leads to an increase in revenue (when done right).

Here are few of the expected trends in web-based marketing for helping the early bird catch the worm:

  1. Trend: Blending offline and online campaigns
  2. Trend: Real-Time Web and Social Networking
  3. Trend: Mobile Web Marketing
  4. Trend: Video Marketing

Read about the advantages and strategies in this article.

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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