Being a Social Media Project Manager can be downright stressful! Let’s be honest, there’s A LOT to try to stay on top of, both for our clients and for our own company. It seems like there is a new social media platform, a new analytical tool, a new social media something popping up every week. As if that isn’t enough to try to keep on top of, it seems like the existing platforms are updating their own user interface just as often.
Although this can be stressful, it’s also the thing that draws us to this profession. No two work days are ever the same. We are constantly learning, relearning, studying, and evolving with the social media world.
Realizing this fact made me think:
“No wonder companies are having such a hard time keeping up.”
A handful of updates to platforms like Facebook, Twitter, YouTube, and LinkedIn go unnoticed by the general public, and major updates are typically slowly rolled out over the span of months to ease users into the changes.
With that being said, I have noticed a large number of YouTube channels that have been upgraded to the new channel layout (nicknamed Cosmic Panda) that look just plain awful. I’m not sure if people/companies upgraded to the new layout and then never got around to optimizing it or whether they just got confused and blacked out while in the process.
Either way, it inspired us to create this quick guide for how to optimize your new YouTube channel and get you back up to speed: