Twitter: The most misunderstood social media tool for small businesses

mm_twitter

Even though 25 to 30 million people registered for Twitter between late 2009 and early 2010 (and company projections estimate 1 billion users by 2013), Twitter remains one of the most misunderstood social media tool for small business owners.
Avoiding Twitter could cost you money if you don’t take advantage of it.  Too bold of a statement?
Think about it, at some point there was  a time that the idea of the internet seemed very foreign to you. There was even a time when the idea suggesting every home could have a personal computer seemed impossible. But now the business community at large can’t imagine being able to conduct business without the internet or a computer.
With that said, admittedly Twitter may not be right for every business, but there is a way it can work for most.
One of the misperceptions is Twitter is only useful if you have a national or worldwide product or service. The fact is, local businesses can connect to local followers on Twitter and build a local following.

Here are some quick Twitter tips and resources for you:

Click here for an article on 16 Twitter Tips for Small Businesses
Click here to see a video on how NYC street vendors are using Twitter
Here is a video that explains “Twitter in Plain English:”

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

More Posts - Website - Twitter - Facebook - LinkedIn - Pinterest - Google Plus

Twitter vs. Facebook, Which is Better?

boxing1A new comparison study of the Social Media marketing strategy benefits of Twitter verse Facebook was released. The goal was to determine which of these social media marketing platforms offers the best strategies for the specialized needs of businesses and online marketers.

The study was broken down into eight different categories comparing them as effective website traffic driving platforms, comparing their viral marketing benefits, the better overall platform for business to business marketing, the better overall platform for business to consumer marketing and more.

Would it surprise you that Twitter won the “Better overall platform for business to business marketing” category?

It didn’t surprise us.

Read the article here to learn more

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

More Posts - Website - Twitter - Facebook - LinkedIn - Pinterest - Google Plus

New York Street Food Vendors "Tweet" Through the City (Video)

New York food vendors use social network Twitter to announce their whereabouts to customers in the city. See how they almost rely on Twitter to sustain their business each day.

So simple, yet so powerful.

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

More Posts - Website - Twitter - Facebook - LinkedIn - Pinterest - Google Plus

Twitter Explained in Plain English. Finally.

Here is a quick and easy-to-understand explanation of one of the most popular (and misunderstood) social media tools – Twitter. And if you are a small business, twitter can bring you more customers.

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

More Posts - Website - Twitter - Facebook - LinkedIn - Pinterest - Google Plus

Social Media Explained in Plain English. Finally.

To understand social media, small business owners don’t have time to read a 400+ page book on social media, or buy books on Twitter and Facebook.

This video explains social media in under 4 minutes, in simple plain english.

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

More Posts - Website - Twitter - Facebook - LinkedIn - Pinterest - Google Plus