Friday Clicks [Volume 20] | The Best of the Social Web

This was a full week with a bevy of digital April Fool’s jokes and the mega-popular app Instragram finally coming to Android phones everywhere. It’s also a good week to think about what kind of message your company sends out over a holiday weekend. Do you feel comfortable posting about Easter? If not, that’s okay, it’s just wise to have that discussion before the time actually comes.

The Links:

  • Photo-sharing is becoming more and more popular as people’s attention spans for reading go down. So which sharing site is right for you? Our opinion is probably some combo of Tumblr and Instagram. (Click here)
  • I’ll again highlight my love of craft beer with a blog post from New Belgium Brewing Company. They launched a new beer, and with it one of the more creative marketing campaigns I’ve seen this year. It includes: an infographic, a mobile app and even a Pandora radio station. (Click here – you’ll have to go through an age-gate)
  • There have been a number of companies jumping on Pinterest lately, but Kotex seems to have embarked on the first true marketing campaign using the new-ish site. Pretty interesting! (Click here)
  • This is one of the more incredible infographics I’ve seen detailing the rise of Draw Something. It’s the fastest app to ever reach 50 million downloads. (Click here)
  • Yes, Google+ IS still around, and folks ARE still using it. All kidding aside, Chris Brogan featured an infographic on his blog detailing how people can use it for 10ish minutes a day and find success. (Click here)
  • Singer Kimberly Cole held a dance audition for a music video, and a nerdy guy showed up with incredible dance moves. It’s clearly a joke, but the dude is a totally legit dancer. It’s quite awesome.

Did we miss anything? Let us know on Facebook or Twitter!

Jeremy Anderberg

Jeremy Anderberg

Jeremy is a blog-reading, report-writing project manager. In his spare time he enjoys reading a good thriller, drinking a freshly brewed cup of coffee, and spending time with his wife.

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Des Moines Social Media Fair [PHOTOS]

Last night I had the opportunity to attend and speak at a downtown Des Moines social media seminar organized by the Des Moines Social Club. I’d like to take some time to thank everyone who was able to attend, as well as the other professionals who spoke at the event. I’d also like to thank Laura Gaulke and the Des Moines Social Club for organizing the event. Here are some photos from last night:


Created with flickr slideshow from softsea.

If you want to learn more about who spoke at the event and what they talked about, click here.

Joe Soto

Joe Soto

Husband, Father, Entrepreneur, Social Media Strategist, Speaker, and always learning.

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How to Use Twitter and LinkedIn to Enhance Your B2B Marketing

b2b_marketing

Twitter and LinkedIn are great tools for B2B marketers

Do you use social media channels like Twitter and LinkedIn to grow your business network? Then you have taken the most important step in growing your business already. Both of these networks are greatly beneficial for owners of small to medium businesses, and can potentially boost your revenue earning capacity to a great extent.

However, in order to gain measurable benefits from either of the networks, you need to follow proper tactics. These include:

  1. Identify target audience: On both Twitter and LinkedIn, you can find members whose interests match your business. Start connecting with those members and your network will grow quickly. Plus, since they are already interested in topics related to your business, chances are slim that they would mark your messages as spam.
  2. Monitor before you start promoting: Always monitor the conversations that your members of your target audience are carrying out on the networks. This will allow you to interact with them seamlessly, without coming across as a spammer looking for some quick business.
  3. Provide value: When you finally start posting content, keep it interesting and engaging. You can, for instance, upload small presentations on SlideShare and post the link in your networks. Or, if you find a really interesting article on the Web, post a link to that in your accounts. Add value, and you will always have followers.
  4. Get the message across: Always post a few promotional entries in your accounts. After all, you are using the networks to make a bigger client base. But, keep the number of promos in check. Ideally, 4-5 general posts should be followed by one promotional post. That will inform your network about your business, yet not make you look like a spammer.

These 4 pointers should help you improve your B2B network using Twitter and LinkedIn. Always remember, moderation is the key in this scenario. Maintain a balance between general and promotional posts in the networks, and you will do just fine. Or, if you are finding it too difficult to pull off, simply enlist the services of a reputable social media company to get it done.

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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Don’t Hesitate to Use Social Media As a Marketing Tool

Interact with Your Clients Directly

Social media is becoming a vital component in the marketing mix for consumer brands. This medium is being used by marketers to keep an eye on the conversations about their brand, industry, and also their rivals. They are also using social media as a means to build strong relationships and for networking.

Forrester Research has reportedly calculated that social media usage will grow at a whopping rate of 34% each year. In spite of such positive feedback, marketers are still skeptical regarding the use of social media as a marketing tool. Some are new to this medium and are not aware of its benefits, while others feel it is risky and not profitable in the long run.

Here are a few reasons why every B2C should embrace social media:

Social Presence of the Brand – If your brand does not have its own social channels, other people may create their own profiles and communities based on your brand. You should claim your brand name across all the social media channels before this happens.

Direct Communication with Consumers – The trust factor of your brand increases because social media allows you to interact with your clients directly. You can build a strong network over time.

Monitor – Your brand is the subject of conversations of millions of people around the world. Wouldn’t it be great to “listen in?” This ethical eavesdropping will keep you updated about what people are saying about your brand and help you to be a step ahead of your rivals.

    To know more about why you should step into the social media channels, click here.

    Joe Soto

    Joe Soto

    Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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    Does Your Company Have a Social Media Identity?

    Around 66% of Americans are social media users and if your company does not have a social presence you are letting down a whopping 93% of these users. Reason being, 93% of American social media users feel that brands and companies need to have a social media identity of their own. Not only that, they also feel that companies using social media should communicate with their consumers in the digital world.

    Social networking plays a pivotal role in marketing a brand, product or company. A quarter of companies use brand awareness and online brand mentions to measure their social media success. And what’s more, 35% of small businesses have reported that positive online reviews have brought then new customers.

    You’re losing out on a lot if your company is not yet on the social media bandwagon. However, stepping into the social realm also needs to be done tactfully, and you require a good strategy for your campaign. The right balance needs to be maintained while engaging your target audience with information, encouraging dialogue rather than just having them at the receiving end, and ensuring that you stand out among your competitors. The idea is for a business to connect with their audience in a more meaningful and personal way.

    The article What Americans Do Online gives you a fair idea of the activities that dominate an American’s online time.

    Read the 2010 Social Networking Report for facts and figures on the social networking revolution.

    Don’t get left behind by competitors who are already figuring out how to harness the power of social media.

    Joe Soto

    Joe Soto

    Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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    Be Cautious when Using Social Media

    Do you use social media to stay in touch with customers? Be cautious about how you are using it then. Social media can certainly boost the popularity of your company among customers to a great extent, but with improper usage, the reverse is also quite possible, just as well. So, if you are using it, always avoid the following social media pitfalls:

    1. Outsourcing without proper communication: If you do not have much time or manpower to handle regular social media updates, then outsourcing it is certainly a logical solution. However, make sure your company policies and regulations are communicated properly to them. Any communication gap in this can cause substantial damage to your company’s reputation, especially if any wrong information gets posted on the social media network.
    2. Not being careful about the tone of responses: Even if you have outsourced your social media work, keep track of responses that are being posted on your network. Make sure there isn’t any rude comment being made to your customers in any network. Remember, in case of any sort of public outcry against any sort of rudeness displayed in your social network, your company will be held responsible, not the third party organization handling your social media tasks.
    3. Not being wary of negative publicity: True, there will always be negative comments made on your social media network by at least some customers. However, be wary of the nature of negative comments. Complaints about one malfunctioning product somewhere can be easily handled, but continuous posting of complaints on your social media network may ruin the reputation of your company. Bad news travels faster than good news everywhere, and social media is certainly no exception to this rule. Have complaints handled quickly and in a constructive manner, and always have comments regarding the handling of the problems posted on your network.

    These three pitfalls should always be avoided when you are using social media networking for your business. Only by keeping a transparent communication channel open between you, the social media service provider and your customers, can you hope to reap the benefits of social media network to the fullest extent.

    Joe Soto

    Joe Soto

    Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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    Using Your Time Wisely on Social Networks

    People who are running an enterprise are always facing acute shortage of time. Especially, if they log into Facebook or Twitter, they get so engrossed that they lose track of time. The time that you spend on these social media networks should be spent in doing something constructive or else it is of no use.

    Here are some tips that will help you to save time:

    • Change the setting in your social media accounts so that your blog posts are updated automatically. Updating your blogs manually everyday will lead to wastage of time. Your blog posts should lead back to your website which will help in increasing traffic.

    • This tip is exclusively for LinkedIn users. LinkedIn is one of the biggest social networks that are being used worldwide by small and big enterprises. You can share your thoughts and ideas with people and get feedback from them. This will help you to create quality content for blogs. You can also post your blog links in specialty groups.

    • Merely updating your blog is not enough. You have to post status updates and comments about your work in that particular field. Using the right keywords is important. For example, if you are using Twitter, you can set up keyword alerts that will list the tweet that includes keywords you want to follow.

    These methods will surely help you to make good use of your time in a productive manner.

    Joe Soto

    Joe Soto

    Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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    Paid Social Media Can Enhance Your Advertisement Results

    Advertising and social media are the two most potent ways to showcase your brand. Advertisements are generally done in the paid medium, such as TV and radio. Earned media is the resultant effect of other business endeavors and accomplishments. Innovation in product features, and outstanding customer service are some of the things which result in positive consumer reactions for a brand, and that is generally known as earned media.

    Earned social media: The concept of earned media can be applied in Social Media Marketing or SMM efforts also. You can have paid ads for your brand, and create an engaging page on Facebook or other popular social networking sites. Consistent and positive communication with your followers and consumers is an essential part of earned SMM endeavors. Advertising is the effective way to direct consumers towards your brand, while earned social media is effective in retaining and transforming them into your brand advocates. According to Nielsen, a famous market research firm, Facebook’s social media can be of 3 distinctive types. They are discussed below:

    • Homepage advertisements: These ads come with images, and text. You can ‘Like’ the ad and the brand it represents.
    • Social impressions: These are homepage ads containing list of friends of those who ‘Liked’ one particular ad or a product.
    • Organic impressions: These are status updates on Walls and News feeds of a member’s friends, whenever the later is communicating to a particular brand.

    Potent combination: Nielsen’s research also reported that social impressions are much more successful in attracting and retaining consumers, than all other online advertisement media. Social impressions are almost having double impact on the consumers on Ad recall, Brand awareness, and purchase intent. Research has also shown that homepage ads are much more effective when combined with organic exposure. This potent combination of homepage ad and organic exposure can generate 30 % ad recall, compared to 10% by homepage ad alone. It can generate 13 % and 8 % brand awareness and purchase intent respectively, compared to 4% and 2 % impact by only homepage ads.

    This research clearly indicates the importance and impact of organic exposure on your brand marketing efforts. Organic exposure can have 33%, 28%, and 15 % Ad recall, brand awareness, and purchase intent respectively for your brand SMM efforts. You need to make your ads striking and engaging so as to produce maximum social and organic impressions, for maximum brand visibility and reach.

    Joe Soto

    Joe Soto

    Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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    Social Media Marketing Gets Your Product Going!

    How does it feel to have your product marketed all over the world at minimum cost? Social media marketing helps you to achieve this. At a reasonably low budget you can promote your product throughout the globe. As more and more advanced features are added to social media marketing application, the system is gaining its popularity.

    But before you make the most out of social media marketing, there are certain strategies which need to be implemented while promoting the product:

    • Do a good research on the social media application in which you want to participate. This will help you recognize a suitable environment for promoting your product.
    • It is suggested that you choose a social media application which is relevant to your website. You can also become a member of different forums, subscribe to relevant blogs and comment on them as well.
    • Once you have made a name for yourself in the right environment, you can then think of how to promote your product. It could be by blog comments with active links connecting to your website or by posting links of a simple sales copy or review of your product on your social media pages.

    You can either set apart some time to focus on social media marketing for your product line or you have the work outsourced to a social media agency. This gives you more time to focus on things that really bring in the cash – and that is sales.

    Joe Soto

    Joe Soto

    Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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    Combining Social Media and E-Mail Marketing

    Social media is where your clients, customers, and your target market are interacting and sharing information that could be relevant to your business. If you are not yet a part of it, you could be missing out on a chance to extend your market reach. Social media sites can help you grow your client base, share your content and build customer relationships. Social media, along with e-mail marketing are a powerful marketing combination.

    Social media gives you a forum to interact and post your views, comments and information for your followers to see. But it is also momentary; your content could be lost amongst the stream of data flowing in these sites. E-mail lets you interact on a more personal level with your customers. It has permanence as people can always view your content anytime through their inboxes. So while social media is about sharing of content, e-mail marketing lets you maintain a more personal level of contact with your customers, thereby lending your business credibility.

    The following are some points to be kept in mind while combining social media and e-mail marketing.

    1. Go where your customers are: Choose a social media site depending on who your target audience is. There are many who like Twitter
    Joe Soto

    Joe Soto

    Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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