Social Media Use Has Become a Regular Habit for Three Quarters of the Online Population

social-media-marketing

Each week I get asked, “Do you know what percentage of those online are engaged and influenced by social media?”
Rarely do I have a really good answer for that.  Until now.
A new article from Adweek was recently published revealing new research.  Research that shows social media use has become a regular habit for three quarters of the online population.
One interesting part of the research study point out that “more than half of top ten daily media destinations are social media.” It’s where people are turning too.
With Facebook climbing to half a billion registered users and Twitter adding more than 300,000 new registered users daily, it’s time for small to medium businesses to jump on the train.
To read the complete article on Adweek.com, click here.
To read the research study, click here.

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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Twitter: The most misunderstood social media tool for small businesses

mm_twitter

Even though 25 to 30 million people registered for Twitter between late 2009 and early 2010 (and company projections estimate 1 billion users by 2013), Twitter remains one of the most misunderstood social media tool for small business owners.
Avoiding Twitter could cost you money if you don’t take advantage of it.  Too bold of a statement?
Think about it, at some point there was  a time that the idea of the internet seemed very foreign to you. There was even a time when the idea suggesting every home could have a personal computer seemed impossible. But now the business community at large can’t imagine being able to conduct business without the internet or a computer.
With that said, admittedly Twitter may not be right for every business, but there is a way it can work for most.
One of the misperceptions is Twitter is only useful if you have a national or worldwide product or service. The fact is, local businesses can connect to local followers on Twitter and build a local following.

Here are some quick Twitter tips and resources for you:

Click here for an article on 16 Twitter Tips for Small Businesses
Click here to see a video on how NYC street vendors are using Twitter
Here is a video that explains “Twitter in Plain English:”

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

More Posts - Website - Twitter - Facebook - LinkedIn - Pinterest - Google Plus

6 Steps to Social Media For Small Businesses

stepsI really enjoyed an article I read recently called “Small Business Social Media…6 Steps to Success” by Christine Gallagher. The reason? Because she keeps it simple.

The steps in order are:

1. Understand what social media is and the benefits of using it.

2. Get a blog.

3. Build your social media profiles.

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

More Posts - Website - Twitter - Facebook - LinkedIn - Pinterest - Google Plus

New York Street Food Vendors "Tweet" Through the City (Video)

New York food vendors use social network Twitter to announce their whereabouts to customers in the city. See how they almost rely on Twitter to sustain their business each day.

So simple, yet so powerful.

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

More Posts - Website - Twitter - Facebook - LinkedIn - Pinterest - Google Plus

5 Insightful TED Talks on Social Media

Picture 1The 2010 Technology Entertainment Design (known as TED) conference is kicking off in Long Beach, California, bringing the leading minds of many fields together to talk shop about innovation, change, and what the future holds.

Each year the TED.com site features some of the talks. Here are 5 of them featured in a great article on Mashable.

CLICK here to read the article and watch the 5 videos now

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

More Posts - Website - Twitter - Facebook - LinkedIn - Pinterest - Google Plus