LinkedIn has over 80 members in over 200 countries and going strong. The question is, are you using it as fully as you could (should) be?
Answer: Probably not.
Here’s a LinkedIn tip you can use right away to build your connections and add value at the same time.
LinkedIn’s Answers section allows any member of LinkedIn to write a questions for other members to answer or to answer a question asked by someone else. While this is a great way to gather information and gain new industry knowledge, asking questions is a good way to connect with potential clients and partners in your industry. Answering questions is a good way to build a reputation as an expert on a particular topic.
If you ask content-based questions (i.e. “What are the best methods for monitoring my social media campaigns?”), you’ll tend to get good answers.
LinkedIn will actually reward your good answers over time. You can earn expert status if you are judged to be an expert in a particular subject area. You can easily identify an expert in a topic by the white and green “expert” star that is visible on their profile. This is, as you can imagine, an invaluable distrinction as a way to improve your reputation and brand on LinkedIn.
How do you get this expert status? Over time, as your answers are selected “Best” by the person who asked the question. The more this happens, the higher up you’ll be in the list of experts in that particular area.
It’s important to point out that LinkedIn’s Answers section is not a place to overtly advertise your business, or to link to yourself over and over. LinkedIn empowers its users to flag a question appearing inappropriate and if enough users flag the same question or answer, it will be removed and reviewed by LinkedIn.
Just live by the rule that your goal on LinkedIn is to add value to others. What value can you add?