The Who’s What’s and Where’s of Social Media [Infographic]

One of the biggest challenges anyone or any brand has when it comes to social media is figuring where they should be spending their time. A new channel pops up every day and there isn’t enough time to put the needed amount of effort in to every channel. The key is finding a social media mix that allows you to reach the most people who may be interested in what you have to say, as often as possible.

Lucky for us Online MBA put together this infographic of some of the current demographics of some of the most popular social media channels right now. This infographic offers insight into the age, income, education and gender of each social media channel’s user base.

If you’re looking for a better way to reach the best possible audience you can find download our Essential Guide To Internet Marketing. 

Mike Bal

Mike Bal

Hi, I studied advertising, I have a passion for creativity and I love working in social media. I try to write about the combination of traditional marketing, branding, and advertising strategies that can apply and work affectively with social media. I also enjoy music, batman and life.

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Getting Weird With Seth Godin

I recently read a powerful book called “We Are All Weird” by best-selling author and marketing legend Seth Godin. Seth wrote this book as a manifesto for marketers around the globe, to commit to forgetting about “the mass” and to start focusing on “the weird”. In this book, Seth talks about some of the big changes to our society that have shifted us away from being “normal”, including the increased number of “rich” people who can choose to do whatever they want. He also talks about what that means for the world of marketing and media.

I was going to write out what I thought were some of the most interesting points from the book and do my best to explain them to you but…

I interviewed Seth Godin instead!

Watch the video below to get insight into some of the key concepts and ideas from the book as well as some more in depth explanations from Seth himself.

 

 For more tips and insight in maketing and social media connect with us on Facebook and Twitter!

Is your online marketing strategy missing something?  Click here or on the image below to download our complimentary Essential Guide To Internet Marketing to fill in the gaps. 

Mike Bal

Mike Bal

Hi, I studied advertising, I have a passion for creativity and I love working in social media. I try to write about the combination of traditional marketing, branding, and advertising strategies that can apply and work affectively with social media. I also enjoy music, batman and life.

More Posts - Website - Twitter

Social Media is for EVERYONE! : Old Spice Proved It

We recently started working with Ergo Office Seating, an office chair supplier from San Jose California. Ergo supplies furniture dealers with high-end ergonomic office chairs, they don’t sell directly to the consumer. Keep that in mind. Ergo started their Facebook page and Twitter accounts from scratch. We also built them a blog and optimized their Youtube channel among other things. We made sure that Ergo’s slogan was represented across their designs, in their content and through their voice. In short, we have a well rounded brand rocking social media.

A lot of people would say that a B2B has no business spending this much time on social media. Here’s why those people are wrong.

Old Spice recently launched their 1 Man 7 Billion Gifts campaign where The Old Spice Man will be giving away 7 billion gifts from now till Christmas. Ergo Office Seating was selected to be one of the recipients based on their social media presence, voice and activity.  Old Spice Recorded this video of the Old Spice Man sending his Christmas gifts to Ergo.

Simultaneously they had a crew film the delivery of the presents to Ergo’s Offices

Old Spice also posted on Facebook to their 1,778,338 fans and followers.

They also tweeted to Ergo. Once with the video message and then again in response to Ergo’s thanks

The video itself already has over 7,000 views.

The point is: EVERYONE should be on social media. No matter what business you’re in or what you do, you have an opportunity.  This kind of exposure would normally cost you a big chunk of your marketing budget but on social media it happens for free AND they got delicious cookie cakes out of the deal!

Mike Bal

Mike Bal

Hi, I studied advertising, I have a passion for creativity and I love working in social media. I try to write about the combination of traditional marketing, branding, and advertising strategies that can apply and work affectively with social media. I also enjoy music, batman and life.

More Posts - Website - Twitter

It’s Not Just About The Words

Social media is mostly about the written word.  People have been successful in social media by essentially crafting their messages into socially friendly ads that encourage engagement, interaction and action, but that’s not all they have been doing.  Think about your favorite blogs or articles. What makes them stick out?  At first you might want to say that it was an article that appealed to your interests by an author you know and it was well written.  All of that does help, but I bet the photo they used to preview the article helped improve the appeal and grab your attention.

Good, if not great, writing is essential for your social media but it’s just not enough.  What you need to keep in mind is that your readers are scanning over constant streams of text in hopes of finding something that catches their eye or grabs their attention, and you can do both.  Here are a few different ideas you can use to help you pick out the perfect picture for your blog, article or status update.

1. Humor – Everyone loves a good laugh, even when the content isn’t really that funny. Read through your content for a word that really sticks out, you might find this in the actual topic or just in one of the lines you wrote. Harvey Mackay does a great job of this. Notice the connection between Spock and the word “Prosper”? His readers did too.

2. Emotion – Most writers will target an emotion to bring out in their readers.  If you have done this, try to find a photo that matches the feeling. If you can’t find a photo for the feeling you’re going for I suggest image searching Google for that emotion. Here is a screen shot for the top results of “love”.

3. Relevance – Sometimes you will find yourself taking more of a journalistic approach where you have facts to deliver and don’t want to spend much time around opinion.  These picture choices may seem obvious but always explore your options. You don’t have to use the same picture everyone else is using. Keep in mind that a picture can set the tone just as well as your word choice, here’s one I might pick if I was writing about the growth of Facebook versus an article solely about Mark Zucherberg.

Mike Bal

Mike Bal

Hi, I studied advertising, I have a passion for creativity and I love working in social media. I try to write about the combination of traditional marketing, branding, and advertising strategies that can apply and work affectively with social media. I also enjoy music, batman and life.

More Posts - Website - Twitter