This was a full week with a bevy of digital April Fool’s jokes and the mega-popular app Instragram finally coming to Android phones everywhere. It’s also a good week to think about what kind of message your company sends out over a holiday weekend. Do you feel comfortable posting about Easter? If not, that’s okay, it’s just wise to have that discussion before the time actually comes.
The Links:
- Photo-sharing is becoming more and more popular as people’s attention spans for reading go down. So which sharing site is right for you? Our opinion is probably some combo of Tumblr and Instagram. (Click here)
- I’ll again highlight my love of craft beer with a blog post from New Belgium Brewing Company. They launched a new beer, and with it one of the more creative marketing campaigns I’ve seen this year. It includes: an infographic, a mobile app and even a Pandora radio station. (Click here – you’ll have to go through an age-gate)
- There have been a number of companies jumping on Pinterest lately, but Kotex seems to have embarked on the first true marketing campaign using the new-ish site. Pretty interesting! (Click here)
- This is one of the more incredible infographics I’ve seen detailing the rise of Draw Something. It’s the fastest app to ever reach 50 million downloads. (Click here)
- Yes, Google+ IS still around, and folks ARE still using it. All kidding aside, Chris Brogan featured an infographic on his blog detailing how people can use it for 10ish minutes a day and find success. (Click here)
- Singer Kimberly Cole held a dance audition for a music video, and a nerdy guy showed up with incredible dance moves. It’s clearly a joke, but the dude is a totally legit dancer. It’s quite awesome.
I read an interesting blog post, the essence of which I’d like to share here. You might not have considered this, especially if you are a start-off enterprise, but you should definitely take some time out and write a good social media policy for your company. It will benefit you and your employees in the long run by acting like a shield.
Perhaps one of the most important things people miss out is measuring the returns of their social media marketing campaign. An SMM campaign can give you great returns if it is carried out in a strategic manner, and measurement of the ROI is crucial for any marketing campaign.
