10 Reasons Why Your Competition Is Beating You On Social Media

Although you might not want to admit it, I bet you’re paying attention to how your competition is doing on social media. Have you noticed lately that their social media profiles are growing a lot faster than your company’s social media profiles? It might be because of one of these ten reasons:

1. Your competition has a presence on multiple social media sites. While you’re spending all your time updating your company’s Facebook page, your competition is busy sending out tweets, uploading YouTube videos, connecting with potential leads on LinkedIn, creating a new album of photos on their Flickr photostream, and updating their blog. Your competition understands the importance and value of building an online brand presence through the use of multiple social media platforms.

Create a presence on all the popular social media sites

2. Your competition is updating their social media profiles consistently. Your competition’s social media profiles continue to grow because they continue to provide consistent, valuable content to their followers. They have maintained a loyal following thanks to the consistent updates they post on their social media profiles, and have even started attracting new followers. 

3. Your competition is going out of their way to invite customers to connect with them on sites like Facebook, Twitter, YouTube, and LinkedIn. Are you telling the customers who walk into your door about your social media presence? Is it in your brochures? Your quarterly newsletter? Your email signature? On the back of your restaurant menu? Your competition is going out of their way to invite customers and prospects to connect with them on their favorite social media sites.

4. Your competition is posting a variety of content. Your competition isn’t re-posting promotional text from their website. They are creating Facebook photo albums of their last corporate event. They’re finding interesting links that relate to their industry and sharing them with followers. They are uploading client testimonial videos and behind-the-scenes video tours to their YouTube channel. Your competition is posting content that they know their followers will like. They aren’t worried about leaving out the promotional text from their website, because they are attracting new customers by providing value.

Create a Flickr photo gallery and share it on Facebook

5. Your competition is cross-promoting. Your competition is telling their Twitter followers about their Facebook page. They are ending every YouTube video by inviting viewers to connect with them on their other social media sites. They are embedding their Facebook page feed into their blog. They understand that their LinkedIn connections might not ever realize they have a Flickr account unless they occasionally share links to their Flickr photostream on their LinkedIn profile.

6. Your competition isn’t afraid to answer the hard questions. If you’re afraid to answer the tough questions that people might post on your company’s Facebook page, don’t be. Your competition isn’t afraid. In fact, they encourage their followers to ask tough questions, because they see it as an opportunity to strengthen their online reputation. Instead of ignoring or deleting tough questions that show up on their Facebook page, they’re being proactive. They’re taking the time to come up with a helpful, thoughtful answer that will show people how much they care about their customers.

7. Your competition is customizing their profiles with recognizable brand designs. You might understand the importance of presenting a consistent brand design when promoting your business in the physical world (you have a standard design or logo that appears on your flyers, your company shirts, your store sign, and your press releases), but you’re not (successfully) incorporating your company’s consistent design into your social media profiles. Your competition has taken time to design visually-interesting, customized designs for all their social media profiles.

Customize Your Social Media Sites

8. Your competition is taking time to listen to advice, suggestions, and other helpful comments. Your competition is not only improving their online reputation by listening to advice and comments made by their followers, but they’re also using these comments to improve their business in general. They value the interaction that is happening on their social media profiles, and they are using suggestions made by followers to evolve their business in the physical world.

9. Your competition is utilizing social media tools to become the expert in your industry. Where are your potential customers going to learn more about your industry? If you think it is your website (or your competition’s website), you are wrong. Your potential customers are learning about your industry on places like Facebook and Twitter because it’s easy for them. Your competition understands that. That’s why they are going out of their way to provide valuable content and information to people on their social media profiles. They are becoming the experts in your industry.

10. Your competition has support from employees, clients, and other businesses in the community. Your competition is succeeding on social media because they have support from every employee who works for the company. Every one of their employees is promoting the company’s social media profiles in email signatures, at meetings with potential clients, and everywhere else. Your competition also has support from clients. They even have support from other businesses in the community who are interested in building a relationship online with them.

Interact with other businesses in the community

If you want to start seeing better numbers on your social media sites, implement some of the strategies that your competition is implementing. Use this list to beat your competition on social media. Become the expert in your industry. Invite your customers to connect with you on Facebook, Twitter, YouTube, LinkedIn, and any other social media site you use. Listen to what your followers have to say. Update your profiles consistently, and provide value. It’s worth your effort and your time.

Still have questions? Ask me on Twitter. I’m @robwormley.

Rob Wormley

Rob Wormley

As a social media specialist, Rob thrives in situations that require constant creativity. On days when Rob isn’t working hard to create, maintain, and strengthen relationships online, you might find him spending time with family, browsing through his nearest bookstore, or sipping on a cup of coffee at his local Starbucks.

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Social Media Case Study: KOSAMA

In April of 2010 Kosama partnered with our company, One Social Media, to launch their social media marketing initiatives online in an effort to build market mind-share. Ten short months later, Kosama has become the fitness craze of the Des Moines metro area with multiple franchise locations opening throughout Iowa and other national markets.

As stated in the case study document, the over-arching goal for this project was to increase market mind-share, build company credibility, establish a favorable and recognizable company brand online, and attract new potential members who sign up for the Kosama 10-week program.

While the growth and social media numbers are respectable, the quality of the interaction on the social media channels such as Facebook and Twitter have been the highlights of Kosama’s social media presence. Every day people are conversing on Kosama’s social media platforms and interacting with one another.

Watch the video to hear from the owners of Kosama how social media has impacted their business:










Download the Social Media Case Study

Joe Soto

Joe Soto

Husband, Father, Entrepreneur, Social Media Strategist, Speaker, and always learning.

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How To Get Heard In Social Media

Most companies use social media to market their brand or products and to generate sales. Although there are several advantages of marketing your brand through social media, it will only be beneficial to your company if your marketing efforts get noticed. There are some tips that you can follow to make sure that your company gets noticed by its target audience.

Promote your brand in the right place: The correct social media platform that you choose to promote your brand can make a lot of difference. It depends on the product that you are selling. If you are promoting music, you should be using sites like MySpace.

Use a simple message: Nobody has the time to read long promotional messages. Keep it simple and clear. Always keep in mind that a complex message is harder to understand, thereby making it less effective.

Do not use self-centered content: Make sure that while marketing your brand, you do not make it all about you. Involve the target audience by using words like “you” and “your”; use second person while writing your messages. Focus on how your products can help them or benefit them.

Customize your messages: Each social media site works in different ways. Depending on your target audience, you should use the appropriate message to reach your target audience. Customize your message on the basis of which site you are going to market it.

Effective social media marketing comes only with practice. So the more you practice, the better you will become at it.

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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Does Your Business Need Social Media Marketing?

Social media sites like Facebook, Twitter, LinkedIn, and tools like blogs are helping small business owners succeed in their businesses. While the idea of social media marketing may sound scary to some, having a basic plan will help. Social media marketing is basically about building a community around your business. The goal of social media marketing is to offer good content that will make people come back for more.

There are two reasons to use social media marketing –

  1. To establish yourself as an expert in a field related to your business, thus driving traffic to your website and generating sales
  2. To increase your Search Engine Optimization (SEO) rank by bringing more traffic to your site and using keywords that will get you noticed and push your site up in a Search Engine Results Page.

A recent study “How Marketers Are Using Social Media to Grow Their Businesses” by Michael A. Stelzner focused on social media marketing and found the following results.

  1. Out of the 1898 participants surveyed, almost half of them were consultants or one-person business owners.
  2. 85% indicated that their social media efforts generated three benefits – good exposure for their businesses, improving site traffic, and building new partnerships.
  3. More than 50% of the marketers indicated a rise in their search engine rankings due to social media marketing.
  4. More than 50% of the marketers also found that social media generated qualified leads.

This shows that as search engine rankings improve, the business’s exposure will increase, leading to a reduction in overall marketing costs. In other words, your business needs social media marketing to succeed.

Article to reference – How Social Media Has Changed Small Businesses

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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Are you a Facebook-savvy Social Media Marketer?

social media marketing facebook

In today’s cutthroat business world, getting in touch with your clients before your competitor does is of paramount importance. Social media networks, especially Facebook grant you the opportunity to do that, but you have to exploit the opportunity to the fullest. Don’t just let your profile be ‘just another company page’ on Facebook, like many other business organizations do. Your business deserves better than that.

If you wish to come across as a Facebook-savvy marketer, make sure you start off on the right foot. A good start will take you places, whereas a bad one may doom your entire project to social media oblivion. Here are some tips to help you prevent the beginner’s bottlenecks:

  1. Keep information handy: Please try to avoid the Facebook trap of filling in account details later on. Most profiles remain incomplete this way, since the owners never get around to filling those up ever again. Keep all the necessary information handy in a digital form (text file or spreadsheet will do just fine) before you even start creating the profile. That way, you can simply copy and paste, without having to type in all that info painstakingly.
  2. Don’t skip the bio: The bio sections in the Facebook profile are often left blank, since many business marketers get tired of typing out all that information. Avoid this at all costs. If you are not too confident about your writing skills, ask an employee to get these done, or get a freelancer to write these up. Just make sure you have a bio that contains all relevant keywords (see next point for explanation) and is easy to read through. You will thank yourself later for doing this.
  3. Use proper terminology and keywords: Jargons may not look inviting in a Facebook profile, but those sure come in handy when search engines are sniffing through your business profile. For instance, if you are in a business for developing iPhone apps, be sure to include the phrase ‘iPhone application development’ somewhere in the profile. You will show up in search results a lot more often.
  4. Subscribe to free apps: There are quite a few apps that you can use to make your Facebook profile more inviting for visitors. For instance, if you had a corporate conference in office recently, make sure you share some photos of the same via MyFlickr, an app that links your Facebook profile with your Flickr account. You can also use some of the free apps to announce important events, or conduct user polls on new products/ services you have launched. Interact with your clients and they will pay you back with loyalty towards your brand.

These 4 tips should help you set up a proper company profile on Facebook and interact with clients properly. Don’t procrastinate about these steps when you set up your business profile. These may take your business to new heights, at no extra cost at all.

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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What Do Business Leaders Think of Social Media?

It’s important to know what CEO’s and other business leaders think of social media. Getting to know their concerns about using social media as a part of their online marketing campaign, and understanding what kind of information they are looking forward to can give us a fairly good idea of the social media climate in the business world. A recently conducted survey by SmartBrief revealed interesting results which I’d like to share with you.

Familiarity: On being questioned on how familiar business leaders were with social media, 75% of them said that they had a fairly good idea of social media. Many among this group also admitted that they were actively involved in getting to learn more about social media.

Usage of social media: 51% respondents said that they are using social media and its various tools actively in their business. Around 30% of business leaders said that they were either testing social media platforms or considering using them. However, 27% are still reluctant to use social media for their businesses.

Reliability: 63% people find social media to be genuine and think that it’s here to stay, while the rest feel that it’s just a marketing fad. More than half are of the opinion that it’s not a waste of their company’s time and resources.

While discussing about the implications of business leaders ignoring the social realm, 40% of them felt that they were lagging behind their competitors who are also using social media. A quarter of the respondents admitted that they were oblivious of what their competitors were up to on social media.

We can conclude that businesses are showing a lot of interest in social media marketing and that they do believe in the potential of social networking for their company.

Article to Reference: SmartBrief stats: How business leaders view social media

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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Bring Your Personal Brand To The Social Platform

There’s no better way to build visibility in the digital world than through social media. Talking of those who have a personal brand, social media is the best way to make connections, build a positive image, and get maximum exposure for your brand. You can target either a local audience or a global one, the choice is yours to make.

First things first. Do you have a goal or an aim? You might want to use social media just to gain recognition and make your brand a socially known name, or this might just be a means to your end which is sales. Point is, you can only reap what you sow. So once your goal is defined you can join the social ‘brand’wagon to create a solid Web presence for your brand and generate sales.

Always keep in mind, social rules of the real world are applicable to the digital social world. What I mean to say is that your social media activity, interaction, and tone should be reflective of your persona, conveying the message of your brand effectively.  People who say that social media does not work have actually not put in value, which is why they are unable to extract any value from their efforts.

Be a good person to know, be likeable and be real; that’s what is going to get people to connect with you on a tangible, human level rather than merely on a technical, business one.  Using light humor, sharing relevant information, personal interests, and showing interest in your followers is going to work way better than having a fantastic logo or impressive mission statement.

What goes around comes around – so be assured that if you are putting in your best efforts, sharing quality content, and are following a give-and-take policy, your personal brand will not only establish a positive presence in the social world, but you will also find that you are getting great leads, back links, and ultimately – sales.

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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Social Media Use Has Become a Regular Habit for Three Quarters of the Online Population

social-media-marketing

Each week I get asked, “Do you know what percentage of those online are engaged and influenced by social media?”
Rarely do I have a really good answer for that.  Until now.
A new article from Adweek was recently published revealing new research.  Research that shows social media use has become a regular habit for three quarters of the online population.
One interesting part of the research study point out that “more than half of top ten daily media destinations are social media.” It’s where people are turning too.
With Facebook climbing to half a billion registered users and Twitter adding more than 300,000 new registered users daily, it’s time for small to medium businesses to jump on the train.
To read the complete article on Adweek.com, click here.
To read the research study, click here.

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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Twitter: The most misunderstood social media tool for small businesses

mm_twitter

Even though 25 to 30 million people registered for Twitter between late 2009 and early 2010 (and company projections estimate 1 billion users by 2013), Twitter remains one of the most misunderstood social media tool for small business owners.
Avoiding Twitter could cost you money if you don’t take advantage of it.  Too bold of a statement?
Think about it, at some point there was  a time that the idea of the internet seemed very foreign to you. There was even a time when the idea suggesting every home could have a personal computer seemed impossible. But now the business community at large can’t imagine being able to conduct business without the internet or a computer.
With that said, admittedly Twitter may not be right for every business, but there is a way it can work for most.
One of the misperceptions is Twitter is only useful if you have a national or worldwide product or service. The fact is, local businesses can connect to local followers on Twitter and build a local following.

Here are some quick Twitter tips and resources for you:

Click here for an article on 16 Twitter Tips for Small Businesses
Click here to see a video on how NYC street vendors are using Twitter
Here is a video that explains “Twitter in Plain English:”

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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Yahoo Mail to Integrate Facebook

yahoo_facebook_091202_mnFacebook added a huge feather in their cap this week. Yahoo, a leading provider of web-hosted email, has integrated Facebook into Yahoo Mail.

Yes, you’ll be able to see your friends Facebook profile photos directly from your Yahoo Mail and further interact with their Facebook buddies. While this news is not a revolutionary change, it does display Facebook’s dominance and other web properties’ desire to team up with them.

By integrating Facebook into Yahoo Mail, Yahoo will keep more people connected to their web property for conducting social networking activity. This overlap of social networking sites is a trend that will likely continue as other “Yahoo” like properties (i.e. AOL) try to figure out how to either compete or play on the same field with new players such as Facebook, Twitter and Google Buzz.

Articles to reference:

ABC News/Technology

Paidcontent.org

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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