Getting Weird With Seth Godin

I recently read a powerful book called “We Are All Weird” by best-selling author and marketing legend Seth Godin. Seth wrote this book as a manifesto for marketers around the globe, to commit to forgetting about “the mass” and to start focusing on “the weird”. In this book, Seth talks about some of the big changes to our society that have shifted us away from being “normal”, including the increased number of “rich” people who can choose to do whatever they want. He also talks about what that means for the world of marketing and media.

I was going to write out what I thought were some of the most interesting points from the book and do my best to explain them to you but…

I interviewed Seth Godin instead!

Watch the video below to get insight into some of the key concepts and ideas from the book as well as some more in depth explanations from Seth himself.

 

 For more tips and insight in maketing and social media connect with us on Facebook and Twitter!

Is your online marketing strategy missing something?  Click here or on the image below to download our complimentary Essential Guide To Internet Marketing to fill in the gaps. 

Mike Bal

Mike Bal

Hi, I studied advertising, I have a passion for creativity and I love working in social media. I try to write about the combination of traditional marketing, branding, and advertising strategies that can apply and work affectively with social media. I also enjoy music, batman and life.

More Posts - Website - Twitter

Has the Internet ended mass marketing and revived a human social unit from the distant past: tribes?

Here is a great short video with Seth Godin, one of most fun to read and most important marketers of our time.

In this video he argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.

If you’re a business owner, and marketing is important to you – I recommend reading Seth’s books (start with Purple Cow). They are short, easy and fun to read and will make a difference in your business.

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

More Posts - Website - Twitter - Facebook - LinkedIn - Pinterest - Google Plus