Does Your Company Have a Social Media Identity?

Around 66% of Americans are social media users and if your company does not have a social presence you are letting down a whopping 93% of these users. Reason being, 93% of American social media users feel that brands and companies need to have a social media identity of their own. Not only that, they also feel that companies using social media should communicate with their consumers in the digital world.

Social networking plays a pivotal role in marketing a brand, product or company. A quarter of companies use brand awareness and online brand mentions to measure their social media success. And what’s more, 35% of small businesses have reported that positive online reviews have brought then new customers.

You’re losing out on a lot if your company is not yet on the social media bandwagon. However, stepping into the social realm also needs to be done tactfully, and you require a good strategy for your campaign. The right balance needs to be maintained while engaging your target audience with information, encouraging dialogue rather than just having them at the receiving end, and ensuring that you stand out among your competitors. The idea is for a business to connect with their audience in a more meaningful and personal way.

The article What Americans Do Online gives you a fair idea of the activities that dominate an American’s online time.

Read the 2010 Social Networking Report for facts and figures on the social networking revolution.

Don’t get left behind by competitors who are already figuring out how to harness the power of social media.

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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Build Your Personal Brand on Facebook Now

Facebook is the tool of choice of most social media savvy marketers. If you haven’t started building your presence on this social network yet, then now is the perfect time to begin. Building your presence on Facebook takes a little work, but once you are done, the rewards can be immensely satisfying. Here is how you can get started.

  1. Create a business profile: This is the first and most important step towards building a presence for your brand on Facebook. Make sure that the profile is complete. Remember to fill in the description of your company. Even the photo box should not be left blank. If you do not wish to upload your photo, that’s fine. Put up a logo of your company instead. What is important is that your profile should look complete.
  2. Build a business page: Create a business page on Facebook. It will help you establish your brand’s presence on the network. The page will also help you to communicate your business policies, as well as use promotional material to attract more visitors.
  3. Update regularly: Once you have set up your profile on Facebook, remember to update it regularly. Post at least 1-2 updates on your wall every day, so that the profile stays active and looks more attractive to visitors as well. You should also post updates regarding new offers or discounts that you are providing for clients/ customers on your wall on Facebook. Remember to check the updates on a frequent basis, especially if you have enlisted the services of a third party organization to carry out the posting, just to make sure those updates are actually benefiting your business.
  4. Use the ‘Like’ box: The ‘Like’ box is an asset for online business marketers on Facebook. Encourage visitors to click on the ‘Like’ button when they visit your business page, either by promoting the page or placing ads. Having substantial number of visitors ‘Like’ your page will automatically make your business profile look more appealing to new visitors, and strengthen the presence of your brand in the site.

These 4 steps can help you to gradually build up a presence for your company on Facebook. Create an action plan before you get started, and stick to it as much as possible. That way, your brand will receive greater exposure than ever before, without costing you a dime.

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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Social Media and SEO Go Hand in Hand

Social Media Marketing is the most effective method of online marketing. Ever since social media networks like Facebook, Twitter, and LinkedIn came into existence, people have been using these to stay in touch with their family or friends. But, these networks have been a blessing in disguise for businesses. Through these networks, businesses have come in direct contact with their existing and prospective customers.

These networks have integrated people spread all over the world, into a single community. Social media networks are certainly addictive but without the correct content and proper use of relevant keywords, these networks will not serve any purpose. This is where search engine optimization (SEO) plays a key role.

SEO involves researching for a particular topic and then choosing the keywords for it. The next step of SEO is to include significant content on that topic and re-structure the Website so that it ranks among the first ten results in the search engines. Remember, users hardly go beyond the first page of search engine result listings so it is imperative that your site has a good ranking. This will help in directing more traffic to your site.

Ideally, you should install Google AdWords Keyword Tool to calculate the number of clicks you receive by researching related keywords and content. Include these in your blog. Social Media Marketing combined with SEO can take online marketing to a different level altogether.

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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Paid Social Media Can Enhance Your Advertisement Results

Advertising and social media are the two most potent ways to showcase your brand. Advertisements are generally done in the paid medium, such as TV and radio. Earned media is the resultant effect of other business endeavors and accomplishments. Innovation in product features, and outstanding customer service are some of the things which result in positive consumer reactions for a brand, and that is generally known as earned media.

Earned social media: The concept of earned media can be applied in Social Media Marketing or SMM efforts also. You can have paid ads for your brand, and create an engaging page on Facebook or other popular social networking sites. Consistent and positive communication with your followers and consumers is an essential part of earned SMM endeavors. Advertising is the effective way to direct consumers towards your brand, while earned social media is effective in retaining and transforming them into your brand advocates. According to Nielsen, a famous market research firm, Facebook’s social media can be of 3 distinctive types. They are discussed below:

  • Homepage advertisements: These ads come with images, and text. You can ‘Like’ the ad and the brand it represents.
  • Social impressions: These are homepage ads containing list of friends of those who ‘Liked’ one particular ad or a product.
  • Organic impressions: These are status updates on Walls and News feeds of a member’s friends, whenever the later is communicating to a particular brand.

Potent combination: Nielsen’s research also reported that social impressions are much more successful in attracting and retaining consumers, than all other online advertisement media. Social impressions are almost having double impact on the consumers on Ad recall, Brand awareness, and purchase intent. Research has also shown that homepage ads are much more effective when combined with organic exposure. This potent combination of homepage ad and organic exposure can generate 30 % ad recall, compared to 10% by homepage ad alone. It can generate 13 % and 8 % brand awareness and purchase intent respectively, compared to 4% and 2 % impact by only homepage ads.

This research clearly indicates the importance and impact of organic exposure on your brand marketing efforts. Organic exposure can have 33%, 28%, and 15 % Ad recall, brand awareness, and purchase intent respectively for your brand SMM efforts. You need to make your ads striking and engaging so as to produce maximum social and organic impressions, for maximum brand visibility and reach.

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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Social Media Marketing Gets Your Product Going!

How does it feel to have your product marketed all over the world at minimum cost? Social media marketing helps you to achieve this. At a reasonably low budget you can promote your product throughout the globe. As more and more advanced features are added to social media marketing application, the system is gaining its popularity.

But before you make the most out of social media marketing, there are certain strategies which need to be implemented while promoting the product:

  • Do a good research on the social media application in which you want to participate. This will help you recognize a suitable environment for promoting your product.
  • It is suggested that you choose a social media application which is relevant to your website. You can also become a member of different forums, subscribe to relevant blogs and comment on them as well.
  • Once you have made a name for yourself in the right environment, you can then think of how to promote your product. It could be by blog comments with active links connecting to your website or by posting links of a simple sales copy or review of your product on your social media pages.

You can either set apart some time to focus on social media marketing for your product line or you have the work outsourced to a social media agency. This gives you more time to focus on things that really bring in the cash – and that is sales.

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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How is B2B Marketing Through Social Media Different?

The common notion is that Social Media is suitable for business to consumer (B2C) marketing. The truth is that business to business (B2B) marketing also has a good scope through social media. Business buyers are well represented on social media channels, forums and networking sites like Twitter, Facebook, and LinkedIn.

B2B companies are very active in business forums, and their buying decisions are more like to be influenced by forums. Even though pop culture and consumer themes dominate Twitter, the outreach of B2B companies is steadily spreading throughout this medium. Blogs and wikis work great for the IT people, technical buyers, and the like. The current low economic conditions have given rise to virtual trade shows, conferences, and webinars. Social media is actively used in popularizing events, signing up attendees, and exchanging views on the event. You will find millions of people tweeting live from events, posting pictures, videos, and sharing their business ideas. Thus, every event gains a potent viral quality through social media.

Talking about online advertising, it is important to combine traditional and online media. Online ads work well if you have business buyers in mind. They can be used to guide business buyers to conventional media through online destinations.

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

More Posts - Website - Twitter - Facebook - LinkedIn - Pinterest - Google Plus

Combining Social Media and E-Mail Marketing

Social media is where your clients, customers, and your target market are interacting and sharing information that could be relevant to your business. If you are not yet a part of it, you could be missing out on a chance to extend your market reach. Social media sites can help you grow your client base, share your content and build customer relationships. Social media, along with e-mail marketing are a powerful marketing combination.

Social media gives you a forum to interact and post your views, comments and information for your followers to see. But it is also momentary; your content could be lost amongst the stream of data flowing in these sites. E-mail lets you interact on a more personal level with your customers. It has permanence as people can always view your content anytime through their inboxes. So while social media is about sharing of content, e-mail marketing lets you maintain a more personal level of contact with your customers, thereby lending your business credibility.

The following are some points to be kept in mind while combining social media and e-mail marketing.

  1. Go where your customers are: Choose a social media site depending on who your target audience is. There are many who like Twitter
Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

More Posts - Website - Twitter - Facebook - LinkedIn - Pinterest - Google Plus

Using Your Blog as an Effective Social Media Marketing Tool

Social media marketing is an effective tool these days. But a lot of us don’t know where to begin or what steps to follow for efficiently using social media. There is no single route or path to follow. The strategy that you implement depends on the size of your enterprise and how social media can help your company.

A blog is a very useful social media marketing tool. It acts as a front for social media and also promotes your marketing activities. A Website is helpful in reaching out to your customers but your blog essentially acts as a catalyst for online marketing.

Blogs are very useful in communicating with people as you can link it to social networking sites like Facebook or Twitter. Your blog can contain a variety of information such as product information, new trends in the industry, tips and strategies or press releases. You can even upload your video feeds to your blog.

The essential factor is that the information in your blog should be valuable and interesting so that people actually read it. Giving out tips and lessons will evoke an interest in people who will sign up to get more information from you.

This is how your blog can be helpful to you:-

  • Your blog will help in SEO by capturing the ‘long tail’ keywords. This will help create the backlinks automatically.
  • Newsletters should be sent on a regular basis so that people will follow the link back to your blog for more details.
  • Link your blogs to popular networking sites like Twitter and Facebook. The content in your blog will be automatically posted and people on these networks will be able to communicate with you directly.
  • Link the press releases to the emails sent to customers and to the social networking sites. This will help in building better visibility.
Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

More Posts - Website - Twitter - Facebook - LinkedIn - Pinterest - Google Plus

How Many Americans Are Aware of Twitter and Using It?

Edison Research and Arbitron conducted a survey recently, titled ‘Twitter Usage in America 2010′. The report enlightens us on the popularity and widespread usage of Twitter, even though it has lesser number of users than Facebook. This survey report is based on tracking three years’ data and 1,753 telephone respondents. It is interesting to see that 87% Americans know about Twitter and 7% use the micro-blogging service.

What we also learned is that 51% responded that they were keener on following a brand or company on Twitter than on any other social media site. Around 41% of the respondents use Twitter to share various reviews gets information about products and services. Those of you who are planning to get a Twitter or Facebook handle for your company, bear in mind that 88% of respondents were aware of Facebook while 41% people actually had Facebook profiles.

The general idea gathered from the survey indicated that people believe social networking sites have a great impact on your brand. Twitter, in particular has a tendency to create a greater effect for your brand.

Get more details about the survey here.

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

More Posts - Website - Twitter - Facebook - LinkedIn - Pinterest - Google Plus

What Do Business Leaders Think of Social Media?

It’s important to know what CEO’s and other business leaders think of social media. Getting to know their concerns about using social media as a part of their online marketing campaign, and understanding what kind of information they are looking forward to can give us a fairly good idea of the social media climate in the business world. A recently conducted survey by SmartBrief revealed interesting results which I’d like to share with you.

Familiarity: On being questioned on how familiar business leaders were with social media, 75% of them said that they had a fairly good idea of social media. Many among this group also admitted that they were actively involved in getting to learn more about social media.

Usage of social media: 51% respondents said that they are using social media and its various tools actively in their business. Around 30% of business leaders said that they were either testing social media platforms or considering using them. However, 27% are still reluctant to use social media for their businesses.

Reliability: 63% people find social media to be genuine and think that it’s here to stay, while the rest feel that it’s just a marketing fad. More than half are of the opinion that it’s not a waste of their company’s time and resources.

While discussing about the implications of business leaders ignoring the social realm, 40% of them felt that they were lagging behind their competitors who are also using social media. A quarter of the respondents admitted that they were oblivious of what their competitors were up to on social media.

We can conclude that businesses are showing a lot of interest in social media marketing and that they do believe in the potential of social networking for their company.

Article to Reference: SmartBrief stats: How business leaders view social media

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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