Around 66% of Americans are social media users and if your company does not have a social presence you are letting down a whopping 93% of these users. Reason being, 93% of American social media users feel that brands and companies need to have a social media identity of their own. Not only that, they also feel that companies using social media should communicate with their consumers in the digital world.
Social networking plays a pivotal role in marketing a brand, product or company. A quarter of companies use brand awareness and online brand mentions to measure their social media success. And what’s more, 35% of small businesses have reported that positive online reviews have brought then new customers.
You’re losing out on a lot if your company is not yet on the social media bandwagon. However, stepping into the social realm also needs to be done tactfully, and you require a good strategy for your campaign. The right balance needs to be maintained while engaging your target audience with information, encouraging dialogue rather than just having them at the receiving end, and ensuring that you stand out among your competitors. The idea is for a business to connect with their audience in a more meaningful and personal way.
The article What Americans Do Online gives you a fair idea of the activities that dominate an American’s online time.
Read the 2010 Social Networking Report for facts and figures on the social networking revolution.
Don’t get left behind by competitors who are already figuring out how to harness the power of social media.