Edison Research and Arbitron conducted a survey recently, titled ‘Twitter Usage in America 2010′. The report enlightens us on the popularity and widespread usage of Twitter, even though it has lesser number of users than Facebook. This survey report is based on tracking three years’ data and 1,753 telephone respondents. It is interesting to see that 87% Americans know about Twitter and 7% use the micro-blogging service.
What we also learned is that 51% responded that they were keener on following a brand or company on Twitter than on any other social media site. Around 41% of the respondents use Twitter to share various reviews gets information about products and services. Those of you who are planning to get a Twitter or Facebook handle for your company, bear in mind that 88% of respondents were aware of Facebook while 41% people actually had Facebook profiles.
The general idea gathered from the survey indicated that people believe social networking sites have a great impact on your brand. Twitter, in particular has a tendency to create a greater effect for your brand.
Get more details about the survey here.