We recently started working with Ergo Office Seating, an office chair supplier from San Jose California. Ergo supplies furniture dealers with high-end ergonomic office chairs, they don’t sell directly to the consumer. Keep that in mind. Ergo started their Facebook page and Twitter accounts from scratch. We also built them a blog and optimized their Youtube channel among other things. We made sure that Ergo’s slogan was represented across their designs, in their content and through their voice. In short, we have a well rounded brand rocking social media.
A lot of people would say that a B2B has no business spending this much time on social media. Here’s why those people are wrong.
Old Spice recently launched their 1 Man 7 Billion Gifts campaign where The Old Spice Man will be giving away 7 billion gifts from now till Christmas. Ergo Office Seating was selected to be one of the recipients based on their social media presence, voice and activity. Old Spice Recorded this video of the Old Spice Man sending his Christmas gifts to Ergo.
Simultaneously they had a crew film the delivery of the presents to Ergo’s Offices
Old Spice also posted on Facebook to their 1,778,338 fans and followers.
They also tweeted to Ergo. Once with the video message and then again in response to Ergo’s thanks
The video itself already has over 7,000 views.
The point is: EVERYONE should be on social media. No matter what business you’re in or what you do, you have an opportunity. This kind of exposure would normally cost you a big chunk of your marketing budget but on social media it happens for free AND they got delicious cookie cakes out of the deal!