Social Media is for EVERYONE! : Old Spice Proved It

We recently started working with Ergo Office Seating, an office chair supplier from San Jose California. Ergo supplies furniture dealers with high-end ergonomic office chairs, they don’t sell directly to the consumer. Keep that in mind. Ergo started their Facebook page and Twitter accounts from scratch. We also built them a blog and optimized their Youtube channel among other things. We made sure that Ergo’s slogan was represented across their designs, in their content and through their voice. In short, we have a well rounded brand rocking social media.

A lot of people would say that a B2B has no business spending this much time on social media. Here’s why those people are wrong.

Old Spice recently launched their 1 Man 7 Billion Gifts campaign where The Old Spice Man will be giving away 7 billion gifts from now till Christmas. Ergo Office Seating was selected to be one of the recipients based on their social media presence, voice and activity.  Old Spice Recorded this video of the Old Spice Man sending his Christmas gifts to Ergo.

Simultaneously they had a crew film the delivery of the presents to Ergo’s Offices

Old Spice also posted on Facebook to their 1,778,338 fans and followers.

They also tweeted to Ergo. Once with the video message and then again in response to Ergo’s thanks

The video itself already has over 7,000 views.

The point is: EVERYONE should be on social media. No matter what business you’re in or what you do, you have an opportunity.  This kind of exposure would normally cost you a big chunk of your marketing budget but on social media it happens for free AND they got delicious cookie cakes out of the deal!

Mike Bal

Mike Bal

Hi, I studied advertising, I have a passion for creativity and I love working in social media. I try to write about the combination of traditional marketing, branding, and advertising strategies that can apply and work affectively with social media. I also enjoy music, batman and life.

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Ecommerce Benefits Substantially From Social Media Networks, New Study Reveals

Social media networks can no longer be ignored by any successful online marketer. Facebook, LinkedIn and Twitter can probably boost profit margins of almost any company that carries out ecommerce. A recent study has revealed that the impact of social media networks on businesses is definitely more than ever believed, and these are, beyond doubt, the most powerful tools in the hands of any company.

In a recent study sponsored by Social Media Success Summit 2009 and carried out by Michael Stelzner, some unforeseen trends in social media have emerged, which may eliminate any hesitation online ecommerce businesses have about using social media channels extensively.

The trend, however, was quite positive, as the study reported that around 88% of online marketers were using eCommerce extensively for their businesses.  72% of marketers reported that they had embraced social media in the last few months. The study revealed that four types of social media tools were used the most by online marketers nowadays. These were:

  1. Twitter – This microblogging platform sure has gained huge popularity among online marketers. The option to include a short link directed towards webpages highlighting target products is simply too good to pass up. Besides, the 140 character limit on the posts automatically makes it possible to post several tweets in an hour or less, which simply cannot be beaten yet by any other social media platform.
  2. Blogs – Although creating blog posts about products and services do require plenty of hard work, there is something really cool about being able to highlight upcoming products or services, as well as creating hype over existing ones, all in an attempt to create interest in the possible consumers’ minds and benefiting financially from the same.
  3. LinkedIn – The popularity of this platform should not surprise anyone, given its ability to allow users to become familiar with people operating in similar business domains. This can, in turn result in formation of successful business partnerships.
  4. Facebook – In spite of having more members than Twitter, this massive social network with over 400 million members is still not the preferred one for most online marketers. However, the popularity curve is certainly on the rise, and it may eventually rise higher in the list anyway.

All in all, the study has revealed that social media networks rule the roost among the online marketing tools. In the coming days, the popularity can only increased even higher.

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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Are B2B Marketers Less Social Network Savvy Than They Should Be?

b2b social networkSocial media is the all new buzzword among many major business organizations. But how far has the B2B marketers, who would possibly be able to exploit the tool to its fullest potential, been able to adapt themselves to it? Theoretically, marketers can harness the power of social media to reach out to hundreds, or possibly thousands of new clients every month. A research conducted by marketing automation firm Genius.com, and the popular BtoB Magazine in March 2010, however, tells an altogether different story.

The research found that as many as 50% of business-oriented marketers have shied away from popular social media tools like Twitter, and just as many never bothered to blog about their businesses. Facebook had a better acceptance rate, with nearly 60% of B2B marketers sporting customized user profiles and respectably strong networks. LinkedIn, perhaps the most business-oriented social network, had user accounts of as many as 75% OF B2B marketers, making it the most popular tool among the ones examined.

Any social network can offer various advantages to B2B marketers, most of which warrant that marketers exploit these tools. Some of the significant advantages include:

  1. Improved communication between suppliers and customers, which can only increase the profits as time progresses. Besides, the social networks also allow the marketers to find new prospects, and follow up with them, resulting in a chance to boost the number of leads a marketers can possibly identify within a certain timeline.
  2. Better collaboration between business partners, which can be particularly significant if the partners are located at different geographical locations.
  3. More streamlined development process for new products, which is possible by improving the communication channel between product developers and marketers who would actually sell those to consumers.

The report clearly had a silver lining in the dark cloud, when it stated that B2B marketers who do use social networks do so more dedicatedly than their B2C counterparts. However, it also lamented the fact that

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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