Using Your Time Wisely on Social Networks

June 11, 2010 By Leave a Comment

People who are running an enterprise are always facing acute shortage of time. Especially, if they log into Facebook or Twitter, they get so engrossed that they lose track of time. The time that you spend on these social media networks should be spent in doing something constructive or else it is of no use.

Here are some tips that will help you to save time:

  • Change the setting in your social media accounts so that your blog posts are updated automatically. Updating your blogs manually everyday will lead to wastage of time. Your blog posts should lead back to your website which will help in increasing traffic.

  • This tip is exclusively for LinkedIn users. LinkedIn is one of the biggest social networks that are being used worldwide by small and big enterprises. You can share your thoughts and ideas with people and get feedback from them. This will help you to create quality content for blogs. You can also post your blog links in specialty groups.

  • Merely updating your blog is not enough. You have to post status updates and comments about your work in that particular field. Using the right keywords is important. For example, if you are using Twitter, you can set up keyword alerts that will list the tweet that includes keywords you want to follow.

These methods will surely help you to make good use of your time in a productive manner.

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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LinkedIn Reaches Out to Small Businesses

May 21, 2010 By 1 Comment

LinkedIn, the popular business networking site, has recently added some new features which enable the sharing of information with professional contacts in the form of blogs, articles, and images. This information can be shared in the same way we share messages with our personal connections. You should take this golden opportunity to do some business networking and share your company information especially if you are a small or medium enterprise.

Before you actually start utilizing these new features there are a few things that you need to keep in mind. The method of sharing information with your professional connections will be slightly different from the way you share images and videos with your friends in your personal account. The content that you share with your friends might not be suitable for sharing with your professional contacts. You could share your corporate blog articles, photographs of events you have attended and other company related information that may be of interest to other business people.

Here are some ways that small businesses could use to cash in on this opportunity:-

  • Remember to post content at least once a day. In this way your content, if it is good, will create an impact and remain in the minds of your contacts. Post only relevant and interesting content. But do not flood your network with posts as it will have a negative effect.

  • Use LinkedIn to find stellar employees for your organization. In the era of recession this is the best and fastest resource to use if you are hiring people. Post your advertisement with a suitable heading, which mentions the name of your company and the post for which you are hiring.

  • If you have suddenly thought of a brilliant idea and want to share it with your contacts you just have to post it on LinkedIn. This network has a very efficient mechanism to give you feedback. Even if you are stuck in a complicated problem you can use the network to search for an answer. LinkedIn processes all the feedback and combines it in a single thread in your profile.

To know more about the new features of LinkedIn and how you can use them to benefit your business click here.

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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Are B2B Marketers Less Social Network Savvy Than They Should Be?

May 13, 2010 By Leave a Comment

b2b social networkSocial media is the all new buzzword among many major business organizations. But how far has the B2B marketers, who would possibly be able to exploit the tool to its fullest potential, been able to adapt themselves to it? Theoretically, marketers can harness the power of social media to reach out to hundreds, or possibly thousands of new clients every month. A research conducted by marketing automation firm Genius.com, and the popular BtoB Magazine in March 2010, however, tells an altogether different story.

The research found that as many as 50% of business-oriented marketers have shied away from popular social media tools like Twitter, and just as many never bothered to blog about their businesses. Facebook had a better acceptance rate, with nearly 60% of B2B marketers sporting customized user profiles and respectably strong networks. LinkedIn, perhaps the most business-oriented social network, had user accounts of as many as 75% OF B2B marketers, making it the most popular tool among the ones examined.

Any social network can offer various advantages to B2B marketers, most of which warrant that marketers exploit these tools. Some of the significant advantages include:

  1. Improved communication between suppliers and customers, which can only increase the profits as time progresses. Besides, the social networks also allow the marketers to find new prospects, and follow up with them, resulting in a chance to boost the number of leads a marketers can possibly identify within a certain timeline.
  2. Better collaboration between business partners, which can be particularly significant if the partners are located at different geographical locations.
  3. More streamlined development process for new products, which is possible by improving the communication channel between product developers and marketers who would actually sell those to consumers.

The report clearly had a silver lining in the dark cloud, when it stated that B2B marketers who do use social networks do so more dedicatedly than their B2C counterparts. However, it also lamented the fact that

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

More Posts - Website - Twitter - Facebook - LinkedIn - Pinterest - Google Plus

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