People Don’t Care About Your LinkedIn Profile

LinkedIn Tips

It’s true. People don’t care about your LinkedIn profile. You are fooling yourself if you think people care one bit about where you worked 12 years ago or what you think your “skills” and “abilities” are. Despite what you may think, your LinkedIn profile isn’t all about you. Stop with the “LinkedIn” resume already. It doesn’t serve you.

They care about what you might be able to do for them, to help them get to the next level in their career or business. People need and want the connections you have, to expand their network of connections.

They care about the value you bring. What can you do for them? Who do you know that you might be able to connect them to, who will help them in their business?

“When your name is clicked on, show a reason why someone would want to link to you.” – Jeffrey Gitomer

What advice can you offer on your profile that genuinely can add value to someone’s business? Ask people how you can help them. Find out what their business goals are and how you might know someone who can help them or advise them. Then make the introductions through LinkedIn.

Here’s my 90 second video rant on this subject:

Use LinkedIn for what it is, a powerful connection tool where you have the opportunity to serve other people.

I would enjoy hearing your thoughts in the comments below!

Let’s connect on LinkedIn here.

 

The 15 Imperatives of LinkedIn eBook

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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3 Smart Ways to Use Video In Your LinkedIn Profile | LinkedIn Tips [VIDEO]

Each month I speak in front of groups on the subject of Social Media and when I begin talking about LinkedIn I always ask this question: “How many of you have a video on your LinkedIn profile?” I rarely get even one hand that goes up.  If the group is 300 or more people, I may get one hand up.

I believe there are really only four reasons you may not have a video on your profile.  You either 1) don’t know why you should, 2) don’t know what to say on the video, 3) are too afraid to record yourself and get on video or 4) you just don’t know how to put a video on your LinkedIn profile. The short answers are 1) to add value so when someone clicks on your profile, they are better off as a result, 2) watch the video below for some ideas, 3) get over it – it’s social MEDIA – embrace it, and 4) there are two great applications I mention below to help you.

Whatever your reason, keep in mind that the most powerful way to differentiate your LinkedIn profile from the thousands of others who may be competing with your profile on LinkedIn is to put a video on it.

In this video below I describe 3 smart ways to use video in your LinkedIn Profile.

The best LinkedIn applications to put video onto your LinkedIn profiles are the Slideshare.net application or the Google Presentation application.

What comments or questions do you have about improving your LinkedIn profile or creating a video for it? Please share below!


Joe Soto

Joe Soto

Husband, Father, Entrepreneur, Social Media Strategist, Speaker, and always learning.

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Does Your LinkedIn Headline Matter?

Yes it matters. It matters to those who search and find you. It matters to the LinkedIn search engine, so people CAN find you.

LinkedIn is a search engine and has respectable authority on Google and other popular search engines. Google your name and if you have a LinkedIn profile, it will likely show up on the first (or second) page of Google. This demonstrates the ranking authority of LinkedIn on Google.

LinkedIn’s search engine within their website is where you also want to show up. Not just for your name, but also for the keywords that people are searching for people like you with.

Your headline is your first impression.  It’s what people read in the search results and often times it’s the first thing they read when they go to your profile. For example:

Perhaps more importantly, it’s also what LinkedIn’s search engine will scan first for relevancy in a search.  You can use up to 120 characters in your headline so make the most of it. How? By using keyword rich descriptions in your headline. The headline section of your LinkedIn profile is often treated by people as their “Title.” While your “Title” can be part of it, a headline gives you the opportunity to include many keywords the LinkedIn search engine may pick up on so you show up higher in the search results.

Connect with me on LinkedIn to see more ways to optimize your profile so you too can be found in LinkedIn and generate leads for your company.

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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Can People Find You On LinkedIn…Easily?

Can people find you on LinkedIn? Easily? If they search for keywords relevant to what you offer, who you are, or what you do, do you show up towards the top of the search results?

LinkedIn’s search engine within their website is not to be taken lightly. People are using the LinkedIn search engine every day, looking for people like you. If you are a financial planner, when someone types in “financial planning,” you want to have the best chance at showing up high in the search page results. Ideally, you want to show up on the first couple of pages.  Remember, social media works, but it takes a human to work it. You have to take small steps to maximizing LinkedIn.

Here’s a video tip I recorded casually to help you get “found” on LinkedIn when people are searching for what you offer of value:

Connect with me on LinkedIn by visiting my profile here.

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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My LinkedIn Tip of the Day

We’re in sunny Las Vegas this week sponsoring and attending Jeffrey Gitomer’s Bootcamp which will cover branding, social media, marketing and other business success strategies. The conference is featuring people like Darren Hardy, CEO of Success Magazine, and Sally Hogshead, branding expert and author of (the great book) Fascinate: Your 7 Triggers to Persuasion and Captivation. Jeffrey Gitomer is the world’s #1 authority on sales and has put together quite an event for the next four days.  I’m fortunate to be speaking on Friday on using the power and reach of social media to grow your business.

While here in Vegas, I thought I’d give you a quick tip for making the most of LinkedIn:

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

More Posts - Website - Twitter - Facebook - LinkedIn - Pinterest - Google Plus