It’s true. People don’t care about your LinkedIn profile. You are fooling yourself if you think people care one bit about where you worked 12 years ago or what you think your “skills” and “abilities” are. Despite what you may think, your LinkedIn profile isn’t all about you. Stop with the “LinkedIn” resume already. It doesn’t serve you.
They care about what you might be able to do for them, to help them get to the next level in their career or business. People need and want the connections you have, to expand their network of connections.
They care about the value you bring. What can you do for them? Who do you know that you might be able to connect them to, who will help them in their business?
“When your name is clicked on, show a reason why someone would want to link to you.” – Jeffrey Gitomer
What advice can you offer on your profile that genuinely can add value to someone’s business? Ask people how you can help them. Find out what their business goals are and how you might know someone who can help them or advise them. Then make the introductions through LinkedIn.
Here’s my 90 second video rant on this subject:
Use LinkedIn for what it is, a powerful connection tool where you have the opportunity to serve other people.
I would enjoy hearing your thoughts in the comments below!