3 Smart Ways to Use Video In Your LinkedIn Profile | LinkedIn Tips [VIDEO]

Each month I speak in front of groups on the subject of Social Media and when I begin talking about LinkedIn I always ask this question: “How many of you have a video on your LinkedIn profile?” I rarely get even one hand that goes up.  If the group is 300 or more people, I may get one hand up.

I believe there are really only four reasons you may not have a video on your profile.  You either 1) don’t know why you should, 2) don’t know what to say on the video, 3) are too afraid to record yourself and get on video or 4) you just don’t know how to put a video on your LinkedIn profile. The short answers are 1) to add value so when someone clicks on your profile, they are better off as a result, 2) watch the video below for some ideas, 3) get over it – it’s social MEDIA – embrace it, and 4) there are two great applications I mention below to help you.

Whatever your reason, keep in mind that the most powerful way to differentiate your LinkedIn profile from the thousands of others who may be competing with your profile on LinkedIn is to put a video on it.

In this video below I describe 3 smart ways to use video in your LinkedIn Profile.

The best LinkedIn applications to put video onto your LinkedIn profiles are the Slideshare.net application or the Google Presentation application.

What comments or questions do you have about improving your LinkedIn profile or creating a video for it? Please share below!


Joe Soto

Joe Soto

Husband, Father, Entrepreneur, Social Media Strategist, Speaker, and always learning.

More Posts - Website

Does Your LinkedIn Headline Matter?

Yes it matters. It matters to those who search and find you. It matters to the LinkedIn search engine, so people CAN find you.

LinkedIn is a search engine and has respectable authority on Google and other popular search engines. Google your name and if you have a LinkedIn profile, it will likely show up on the first (or second) page of Google. This demonstrates the ranking authority of LinkedIn on Google.

LinkedIn’s search engine within their website is where you also want to show up. Not just for your name, but also for the keywords that people are searching for people like you with.

Your headline is your first impression.  It’s what people read in the search results and often times it’s the first thing they read when they go to your profile. For example:

Perhaps more importantly, it’s also what LinkedIn’s search engine will scan first for relevancy in a search.  You can use up to 120 characters in your headline so make the most of it. How? By using keyword rich descriptions in your headline. The headline section of your LinkedIn profile is often treated by people as their “Title.” While your “Title” can be part of it, a headline gives you the opportunity to include many keywords the LinkedIn search engine may pick up on so you show up higher in the search results.

Connect with me on LinkedIn to see more ways to optimize your profile so you too can be found in LinkedIn and generate leads for your company.

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

More Posts - Website - Twitter - Facebook - LinkedIn - Pinterest - Google Plus

Should Salespeople Embrace Social Media?

Should salespeople embrace social media? Is it, as Jeffrey Gitomer says, the “new cold call?”

Salespeople today are still very much “trying” to connect with their cold prospects through traditional cold calling methods. Does walking cold into a business or picking up the phone cold and dialing a prospect who’s never heard of you still work (well)?  Could connecting with your potential prospects online have more of an impact? Is it easier? Is it the faster path to getting a prospect to “trust” you?  Could embracing social media differentiate you from other salespeople?

If you are in sales, these are serious questions you should be asking today.  Don’t fall back on methods that worked well in past decades. It’s a new world order out there. The social web has emerged, and you’re invited to wake up and smell the Internet.

All your questions will be answered and more at the upcoming “Social Media For Sales Pros” event that I strongly encourage people (and not just salespeople) to attend.  There is an all-star line up of speakers including author of the Little Red Book of Selling, Jeffrey Gitomer, along with Branding Aficionado Sally Hogshead, Punk Marketing author Richard Laermer, and LinkedIn Master Lewis Howes.

Here’s the Video of the details:

Click here for all the details on attending “Social Media for Sales Pros.”

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

More Posts - Website - Twitter - Facebook - LinkedIn - Pinterest - Google Plus