Each month I speak in front of groups on the subject of Social Media and when I begin talking about LinkedIn I always ask this question: “How many of you have a video on your LinkedIn profile?” I rarely get even one hand that goes up. If the group is 300 or more people, I may get one hand up.
I believe there are really only four reasons you may not have a video on your profile. You either 1) don’t know why you should, 2) don’t know what to say on the video, 3) are too afraid to record yourself and get on video or 4) you just don’t know how to put a video on your LinkedIn profile. The short answers are 1) to add value so when someone clicks on your profile, they are better off as a result, 2) watch the video below for some ideas, 3) get over it – it’s social MEDIA – embrace it, and 4) there are two great applications I mention below to help you.
Whatever your reason, keep in mind that the most powerful way to differentiate your LinkedIn profile from the thousands of others who may be competing with your profile on LinkedIn is to put a video on it.
In this video below I describe 3 smart ways to use video in your LinkedIn Profile.