Can people find you on LinkedIn? Easily? If they search for keywords relevant to what you offer, who you are, or what you do, do you show up towards the top of the search results?
LinkedIn’s search engine within their website is not to be taken lightly. People are using the LinkedIn search engine every day, looking for people like you. If you are a financial planner, when someone types in “financial planning,” you want to have the best chance at showing up high in the search page results. Ideally, you want to show up on the first couple of pages. Remember, social media works, but it takes a human to work it. You have to take small steps to maximizing LinkedIn.
Here’s a video tip I recorded casually to help you get “found” on LinkedIn when people are searching for what you offer of value: