Friday Clicks [Volume 20] | The Best of the Social Web

April 6, 2012 By Leave a Comment

This was a full week with a bevy of digital April Fool’s jokes and the mega-popular app Instragram finally coming to Android phones everywhere. It’s also a good week to think about what kind of message your company sends out over a holiday weekend. Do you feel comfortable posting about Easter? If not, that’s okay, it’s just wise to have that discussion before the time actually comes.

The Links:

  • Photo-sharing is becoming more and more popular as people’s attention spans for reading go down. So which sharing site is right for you? Our opinion is probably some combo of Tumblr and Instagram. (Click here)
  • I’ll again highlight my love of craft beer with a blog post from New Belgium Brewing Company. They launched a new beer, and with it one of the more creative marketing campaigns I’ve seen this year. It includes: an infographic, a mobile app and even a Pandora radio station. (Click here – you’ll have to go through an age-gate)
  • There have been a number of companies jumping on Pinterest lately, but Kotex seems to have embarked on the first true marketing campaign using the new-ish site. Pretty interesting! (Click here)
  • This is one of the more incredible infographics I’ve seen detailing the rise of Draw Something. It’s the fastest app to ever reach 50 million downloads. (Click here)
  • Yes, Google+ IS still around, and folks ARE still using it. All kidding aside, Chris Brogan featured an infographic on his blog detailing how people can use it for 10ish minutes a day and find success. (Click here)
  • Singer Kimberly Cole held a dance audition for a music video, and a nerdy guy showed up with incredible dance moves. It’s clearly a joke, but the dude is a totally legit dancer. It’s quite awesome.

Did we miss anything? Let us know on Facebook or Twitter!

Jeremy Anderberg

Jeremy is a blog-reading, report-writing project manager. In his spare time he enjoys reading a good thriller, drinking a freshly brewed cup of coffee, and spending time with his wife.

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Why Businesses Can No Longer Ignore Social Media

October 1, 2010 By Leave a Comment

Business Journal social media panel

Panelists at the social media panel of Business Journal

Social media is probably one of the most effective marketing tools in the hands of business owners nowadays. With more than 105,000,000 users on board, Twitter has the potential of driving literally millions of potential new customers to any business. Facebook is another big player, of course, with more than 520,000,000 user records in its databases. These two networks collectively have the power of boosting the revenues of any business beyond what is possible through any other means.

The situation is now such that no business around can afford to ignore using social networks in their marketing campaigns. In the coming days, the situation is certainly going to persist. The more companies “listen” to their social networks, the more they are bound to benefit from the power of this highly effective marketing tool in their hands.

Check out what the panelists of the social media panel of The Business Journal had to say about the impact of social media on businesses here.

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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Exploiting social media for raising popularity of your business

July 2, 2010 By 1 Comment

Do you use social media to market your business? It is certainly one of the best steps you can take in today’s social media savvy business world, but you have got to do it the right way, in order to get any real value out of it. Improper usage of social media channels will only make your business lose popularity, and doom all your efforts to waste. Here is how you can exploit your social media channel to maximum effect:

  1. Keep it active: This is perhaps the rule of thumb in any social media campaign. Never let any of your social media channels to become stagnant. It is alright if you post just 1-2 posts per network every day, but do that much at the very least. An inactive social network does not only fail to bring in new followers, but may also start losing existing ones, which is something you do not want to happen.
  2. Put up something of value: Don’t just post random fluff about your business in the networks. Put up related links of good quality, interesting news that is actually good to read. It is this kind of links that generate the most traffic. Also, keep track of what kinds of comments your social media network members are making against the posts. If you do not have much time in hand to look into it yourself, get some of your employees to get it done.
  3. Make some small talk: Allow your employees to work on the social networks, and ask them to make some idle banter. That’s alright; it will give your social media network a genuine feel and attract more visitors. Tell them to interact with visitors on a regular basis. That should automatically boost the popularity of your social media network.
  4. Get viral: Have a viral video created and uploaded on your social media channels. An in-house video of a kitten playing with the CEO’s stress ball can actually get pretty viral within a short time. Slap on a catchy caption, upload it on your YouTube media channel and share the link with your entire social media network. Track comments made on the video, and reply to as many as you (or your staff) possibly can.

Keep your social media network active through regular participation. Keep your visitors entertained and they will pay you back in brand loyalty. Start now; tomorrow might be too late.

Learn more about One Social Media, an Iowa based social media marketing firm, by visiting www.onesocialmedia.com today!

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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Social Media can Act as a Bridge between You and New Clients: Here's How

May 15, 2010 By 1 Comment

business social media

Using social media to keep in touch with your clients may seem like a very good idea, but finding new clients through the same is a different ball game altogether. Your website may have gained several thousand visitors on a regular basis as a result of your all-out social media campaign. But unless you manage to nail some new deals through it, the campaign does seem to lose a lot of its oomph.

Here are some pointers regarding how you can use your social media campaign to pick up some new clients:

  1. Locate a relevant niche: Check out their websites and social media accounts of your potential leads to find out what kinds of content they access the most. Identify the niche market that they deal in. Then, start posting links relevant to their business in your business blog, social media accounts, etc.
  2. Approach discreetly: Once you have built the background, it is time to observe conversations going on in the client

    Joe Soto

    Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

    More Posts - Website - Twitter - Facebook - LinkedIn - Pinterest - Google Plus

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