Is Social Media Marketing Starting to Annoy You?

It’s becoming an epidemic. More and more businesses are using social media as another mouthpiece for their promotions. They somehow skip over learning how to use it to connect with potential customers, or how to us it to earn customer loyalty from their existing customers.  We don’t give big brands our loyalty nowadays. They have to earn it. Social media is their direct link to us.

Unfortunately, some brands insist on just using social media poorly to just promote and broadcast. The cartoon below is the result.

Social Media Cartoon

This is Especially True on Twitter.

For example, I’ve been watching Office Max waste their time on Twitter for nearly two years now. When they do Tweet, it’s usually just for a promotion or some special savings. There are often more than a hundred tweets a day that  that mention “Office Max” in them. They just haven’t figured out how to use Twitter yet to get engaged in these conversations and talk to their customers. Instead they tweet promotions, asking these same customers for their money. Promotions once in a while are ok, but every tweet is annoying and a misuse of Twitter.

I happen to like Office Max, I just get annoyed with their behavior on Twitter. And they aren’t alone (e.g. Old Navy).


We tend to gravitate to those brands that ‘get it.’

Is it possible for the big brands to talk back to their customers on Twitter?  Some notable big brands are proving it’s possible such as:

Panera Bread

Panera Bread on Twitter






The Home Depot

The Home Depot on Twitter






Hertz on twitter






Jet Blue

Jet Blue on Twitter






Marriott on Twitter







Rubbermaid on Twitter






In all of these examples, they are talking back to their customers. They are engaging. They are conversing in real-time online. Think about it. If these big brands can find a way and the time to talk back to their customers (and they have thousands), any size business can and should.

Using social media for business isn’t rocket science, it’s human relations 101. [TWEET THIS]

What are your thoughts? Do you believe those brands that aren’t actively engaging with their customers on social media are going to suffer in the long-term and that it’s just a matter of time?

Social Media Mistakes


Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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Friday Clicks [Volume 20] | The Best of the Social Web

This was a full week with a bevy of digital April Fool’s jokes and the mega-popular app Instragram finally coming to Android phones everywhere. It’s also a good week to think about what kind of message your company sends out over a holiday weekend. Do you feel comfortable posting about Easter? If not, that’s okay, it’s just wise to have that discussion before the time actually comes.

The Links:

  • Photo-sharing is becoming more and more popular as people’s attention spans for reading go down. So which sharing site is right for you? Our opinion is probably some combo of Tumblr and Instagram. (Click here)
  • I’ll again highlight my love of craft beer with a blog post from New Belgium Brewing Company. They launched a new beer, and with it one of the more creative marketing campaigns I’ve seen this year. It includes: an infographic, a mobile app and even a Pandora radio station. (Click here – you’ll have to go through an age-gate)
  • There have been a number of companies jumping on Pinterest lately, but Kotex seems to have embarked on the first true marketing campaign using the new-ish site. Pretty interesting! (Click here)
  • This is one of the more incredible infographics I’ve seen detailing the rise of Draw Something. It’s the fastest app to ever reach 50 million downloads. (Click here)
  • Yes, Google+ IS still around, and folks ARE still using it. All kidding aside, Chris Brogan featured an infographic on his blog detailing how people can use it for 10ish minutes a day and find success. (Click here)
  • Singer Kimberly Cole held a dance audition for a music video, and a nerdy guy showed up with incredible dance moves. It’s clearly a joke, but the dude is a totally legit dancer. It’s quite awesome.

Did we miss anything? Let us know on Facebook or Twitter!

Jeremy Anderberg

Jeremy Anderberg

Jeremy is a blog-reading, report-writing project manager. In his spare time he enjoys reading a good thriller, drinking a freshly brewed cup of coffee, and spending time with his wife.

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