There’s no better way to build visibility in the digital world than through social media. Talking of those who have a personal brand, social media is the best way to make connections, build a positive image, and get maximum exposure for your brand. You can target either a local audience or a global one, the choice is yours to make.
First things first. Do you have a goal or an aim? You might want to use social media just to gain recognition and make your brand a socially known name, or this might just be a means to your end which is sales. Point is, you can only reap what you sow. So once your goal is defined you can join the social ‘brand’wagon to create a solid Web presence for your brand and generate sales.
Always keep in mind, social rules of the real world are applicable to the digital social world. What I mean to say is that your social media activity, interaction, and tone should be reflective of your persona, conveying the message of your brand effectively. People who say that social media does not work have actually not put in value, which is why they are unable to extract any value from their efforts.
Be a good person to know, be likeable and be real; that’s what is going to get people to connect with you on a tangible, human level rather than merely on a technical, business one. Using light humor, sharing relevant information, personal interests, and showing interest in your followers is going to work way better than having a fantastic logo or impressive mission statement.
What goes around comes around – so be assured that if you are putting in your best efforts, sharing quality content, and are following a give-and-take policy, your personal brand will not only establish a positive presence in the social world, but you will also find that you are getting great leads, back links, and ultimately – sales.