Meet Our Team: Taylor Hinkle

Once again, we’re proud to feature one of the minds behind the great braintrust that is One Social Media. In order for you to get a better idea of who we are as a company, we are continuing to highlight the great members of our team!  Last time, we featured Mike. Today, I want to give a shout out to our great project manager Taylor.

Read some of Tayor’s recent blog posts:

 

Here’s a few Videos featuring Taylor:

 

Connect with Taylor on LinkedIn:




Kelsey Jones

Kelsey Jones

Social Media enthusiast who loves reading about and experimenting with the newest forms of communication. I'm a news and political junkie who loves advocacy work, the Green Bay Packers and working in this fast-paced environment.

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The Secret To Getting Better Engagement on Social Media

There’s a real secret to getting better engagement on social media. Are you ready for it? Here it is:

Think before you share.

That’s it. It’s that simple. Stop sharing because someone told you to.

  • Share because you care.
  • Share because it matters.
  • Share because you want to provide value.
  • Share because you’re interested in what your community thinks.
  • Share because you want to learn.
  • Share because you want to teach.
  • Share because if you don’t, your competition will.

But don’t share without thinking. It turns people away, it’s easy for your followers to recognize, it damages the online reputation of your business, and it’s a HUGE waste of time.

Need help thinking? Here’s a graphic we created just for you:

Download and print out

::: Click here to download and print out this graphic! :::

Rob Wormley

Rob Wormley

As a social media specialist, Rob thrives in situations that require constant creativity. On days when Rob isn’t working hard to create, maintain, and strengthen relationships online, you might find him spending time with family, browsing through his nearest bookstore, or sipping on a cup of coffee at his local Starbucks.

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Social Media For Business: How To Get Started NOW

Thinking about working on creating or improving the social media strategy for your business over the weekend? Not sure where to start? Let me take some time to share with you some of my favorite resources. In my professional opinion, the best way find success on social media is to:

  1. Learn from others who have already “tested the waters”
  2. Set up profiles and start experimenting in real-time

The resources below will help you with both ways. Enjoy!

Recommended E-Books:

How To Master  Facebook Timeline and Ads
Strategies For Effective Facebook Wall Posts
Strategies for Effective Tweeting: A Statistical Review
Top 10 Ways To Engage Your Fans
The Essential Step-By-Step Guide To Internet Marketing
The 15 Imperatives of LinkedIn
55 Brands Rocking Social Media with Visual Content
How to Attract Customers with Twitter
How to Use Pinterest for Business
The Essential Guide to Writing and Launching eBooks that Generate Leads
120 AWESOME Marketing Stats, Charts, & Graphs

Places To Go To Get Started:

Create a Facebook Page
Create a Twitter Profile
Start Using Instagram
Sign Up For Pinterest
Create a LinkedIn Company Page
Create and Participate in LinkedIn Groups
Create a WordPress blog
Create a Tumblr blog

For even more  helpful advice, click on the image below:

Rob Wormley

Rob Wormley

As a social media specialist, Rob thrives in situations that require constant creativity. On days when Rob isn’t working hard to create, maintain, and strengthen relationships online, you might find him spending time with family, browsing through his nearest bookstore, or sipping on a cup of coffee at his local Starbucks.

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Meet Our Team: Mike Bal

Meet the people behind the brand! At One Social Media, we recognize the importance of brand storytelling. In order for you to get a better idea of who we are as a company, we want to highlight the great members of our team! Take some time to get to know Mike better today:


Read a few of Mike’s most recent blog posts:

Expertise Is Overrated

You’re So Vain, I Bet You Think This Post Is About You…

What The Ninja Turtles Taught Me About Social Media

The Essence of Branding With Marty Neumeier

 

Learn from Mike by watching a few videos he’s worked on:

VIDEO: How To Add Variety To Your Blog

VIDEO: How To Use Facebook Timeline For Business: Five Strategies To Implement

VIDEO: Getting Weird With Seth Godin | Seth Godin Interview

 

Reach out to Mike on LinkedIn:

Rob Wormley

Rob Wormley

As a social media specialist, Rob thrives in situations that require constant creativity. On days when Rob isn’t working hard to create, maintain, and strengthen relationships online, you might find him spending time with family, browsing through his nearest bookstore, or sipping on a cup of coffee at his local Starbucks.

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Attention Des Moines: June 30th is Social Media Day

Social Media Day is fast approaching! Have you heard about it? It’s an event that Mashable has been heavily promoting for the last few months—and now it’s only about a week away. Here’s how Mashable describes the event in a post on their site:

“On Saturday, June 30, digital enthusiasts will hold meetups across the globe to celebrate the one thing that unites us and keeps us in constant contact: social media.

Whether you’re an obsessed Instagram photographer, an endless Pinterest pinner or a ten-times-an-hour tweeter, Social Media Day is a time to recognize the digital revolution that has changed how we live” (Source). 

How You Can Participate:

Here are a few suggestions from Mashable about how to get involved in Social Media Day:

  • Sign up to attend or organize your own event on the Mashable Meetup Everywhere page.
  • Use the #smday hashtag on Twitter, Instagram, Google+ and any other social network of your choice.
  • Find your Mashable Meetup community here.

How Des Moines Is Celebrating:

If you’re like us and you live in the great city of Des Moines, here’s how you can celebrate:

Learn more by watching the video below:

We hope you will be able to celebrate the day with us and everyone else who is passionate about social media!

For more information, visit: http://socialmediadaydsm.com. 

Rob Wormley

Rob Wormley

As a social media specialist, Rob thrives in situations that require constant creativity. On days when Rob isn’t working hard to create, maintain, and strengthen relationships online, you might find him spending time with family, browsing through his nearest bookstore, or sipping on a cup of coffee at his local Starbucks.

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The Easiest Way To Build Brand Buzz Online

According to a recent Wikipedia search I did, there are about 157 fast food restaurant chains in the great United States of America today. That’s a lot of burgers and fries. As both a consumer and a foodie, I’m constantly thinking about where I can go to get my next delicious meal. So how do I usually decide? I take out my iPhone and do what I like to call a little ‘social investigating’. I consult apps/sites like Yelp for reviews, I use Google to find restaurant websites and menus, and I look to see if the place I’m interested in has a presence on the social sites I use (Facebook, Twitter, YouTube, etc.).

In some cases when I’m trying to decide, the restaurants stack up pretty evenly. They both have positive reviews on Yelp, they both have websites and menus, and they both have an online social media presence. So what is it that really makes a brand—whether it’s a fast food restaurant or a clothing store—stand out when its competition looks almost identical at first glance?

It all comes down to storytelling.

Thanks to social media, it has never been easier for brands to tell their unique stories. And every brand and business has a unique story. Telling it just takes a little time, a little creativity, and faith that you’ll get a positive return for your efforts.

It’s easy for brands to join social media sites like Facebook, Twitter, and YouTube and simply use the same marketing/sales strategies they’re used to using in the traditional media outlets. They upload their 15 second TV commercial to YouTube, they take the last 10 seconds of a radio advertisement script and turn it into a tweet, and they upload their magazine advertisements to a Facebook photo album on their page. You know what most people think of that type of content when they see it on social media? A few words come to mind. Lazy. Ineffective. Promotional. Spammy.

The brands that are getting the most buzz on social media are the ones that are taking the time to creatively share their unique stories. They understand the importance of being genuine, and they legitimately care about the communities they’re sharing content with.

So why aren’t you sharing your story? Why are you being lazy and repurposing advertising pieces and promotional content that none of your followers really care to see?

To illustrate the power and effectiveness of storytelling on social media, I wanted to share two videos with you from two well-known fast food restaurants. Both videos were made to promote the same thing: french fries. The first video is from Wendy’s. The second video is from McDonald’s. I trust you’ll have no trouble at all figuring out which brand is using social media to tell their story.

Video 1:

 

Video 2:

 

Which fast food place do you think I chose after watching those videos? If you want to stand out on social media, if you want people talking about your brand over all your competitors, if you want to get anything back from your social media efforts at all, share your story. Sometimes it’s the only deciding factor between you and the other guy for consumers like me.

Rob Wormley

Rob Wormley

As a social media specialist, Rob thrives in situations that require constant creativity. On days when Rob isn’t working hard to create, maintain, and strengthen relationships online, you might find him spending time with family, browsing through his nearest bookstore, or sipping on a cup of coffee at his local Starbucks.

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5 Apps in 30 Seconds: Volume I

If you haven’t realized it yet, 2012 is all about two things: visuals and mobile. In an earlier blog post, I wrote the following: “That’s why 2012 is also the year of the photo-editing/sharing mobile apps. There are so many apps that exist within the iPhone/iPad App Store and Android Market that you can be using to share unique photos for your business or brand. So why aren’t you?” (Read the full post here).

When I published that post, it was my hope that readers recognized how important having a smart phone is when it comes to creating and sharing valuable content on social media sites.

I’ve had my iPhone for about four months since dumping my Android device. In that short span of time, I’ve gone app-crazy. I spend a lot of time reading about new apps. I download them, I teach myself how to use them, and then I recommend the ones I like to friends and coworkers.

Since I’ve received a lot of positive feedback from others about the apps I recommend, I decided to launch a new series on this blog that I’m calling 5 Apps in 30 Seconds. In each installment, I’ll decide on a theme to focus on, choose 5 apps based on the theme, and share them with you in a quick video.

In this first installment, I’m focusing on content creation apps as my main theme. The apps mentioned in the video below are apps that I believe businesses and brands could and should be using to develop interesting, entertaining, educational, and original content for their social media sites and overall online presence. Watch the video below now to hear my recommendations.

To download or learn more about the apps mentioned in the video, look for the links in the description section of the YouTube video. 

If you do end up downloading and liking any of the apps I recommended, please let me know! Come back and leave a comment on this blog post, or let me know on Twitter. I’m @RobWormley.

By the way, you might notice that I focus mostly on iPhone apps in this series. That should be a hint. Dump your droid and get an iPhone. It’s worth it. If you are too stubborn, however, click here for a list of the top 100 apps for Android.

Want to suggest an app for me to test out? Let me know! Send me a tweet or email me directly.

Rob Wormley

Rob Wormley

As a social media specialist, Rob thrives in situations that require constant creativity. On days when Rob isn’t working hard to create, maintain, and strengthen relationships online, you might find him spending time with family, browsing through his nearest bookstore, or sipping on a cup of coffee at his local Starbucks.

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The Status Update: It’s All About Variety

Creating a presence for your brand on social media sites like Facebook. Twitter, YouTube, LinkedIn, Pinterest, or Google+ is great, but it’s really only the first baby step in a never-ending quest to build and maintain a connection with your online community (prospective clients, customers, loyal brand advocates, etc.). Here’s the harsh truth most businesses are unwilling to understand or do anything about: simply having a place for people to go—like a Facebook page for your business—isn’t enough to make people want to stay, interact regularly, or click on your seemingly enticing links to products or services. 

So what is it that makes people stick around and interact with your business on social media? It’s all about the variety of information you choose to share with your network on each social media platform. Yes, consistency is important. Quality is more important than quantity. And you have to have a plan. But if you plan on consistently sharing the same old boring content, you might as well not waste your time. You need to care about the people you interact with on social media, and part of caring means being thoughtful about the information you take the time to share with them. Are you thinking about it? Or are you just going through the motions day after day?

If you’re guilty of not thinking enough about the content you’re sharing on the social media sites your business is using, then take a look at the diagram below. It will help you think more about how to add variety to the social media updates you share with the people you want to connect with.

Don’t just go through the motions because someone told you that your business needs to be on social media. Be thoughtful. Add value. Embrace variety and be creative. Care about your customers.

EXTRA: Want a PDF version of the diagram above to print out? Click here.

Rob Wormley

Rob Wormley

As a social media specialist, Rob thrives in situations that require constant creativity. On days when Rob isn’t working hard to create, maintain, and strengthen relationships online, you might find him spending time with family, browsing through his nearest bookstore, or sipping on a cup of coffee at his local Starbucks.

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3 Ways To Satisfy Your Customers On Social Media

What do your customers want from you? Your initial answer will probably be something like, ” A product/service that does what it’s supposed to do and great customer service to go with.” (or some variation of that) Now, what do your customers want from you online?

STOP! The same answer does not apply. Your customers aren’t connecting with you online for the same reason they buy your product, so get that thought out of your head. Your customers are connecting with you for their own benefit, not for yours. They are looking for value, and that comes in several different forms. Here are three things your customers are looking for that they aren’t getting.

1. A Relationship: Your primary job online isn’t to sell your product, it’s to develop a relationship. Once you get that part down the sales will follow.  When your customers connect with you, whether it’s via e-mail or social media, they are opening up a channel of communication. We all know that communication is supposed to go both ways to make sure that you are listening, speaking and interacting,  just like you would in a face to face conversation. If you miss any of these elements your customers will feel like they are putting their efforts into a bad relationship, and we all know how that usually ends. Break up! Which translates in business to “Lost Customer”.


2. Information, Entertainment or Conversation: Generally speaking, when someone is browsing through their social media sites they are looking for one or all of these three things.   Your biggest goal is to become a reliable source for your customers. When they need something, even when it has nothing to do with your product or service, you want them to come to you. The first thing to do is to decide whether you’re going to have a niche or be a jack of all trades (Whether you will focus on one or provide all three). The next step is making sure that you are providing QUALITY content on a CONSISTENT basis. The final step is letting your customers know where and when they can get it, don’t ever expect them to find it on their own, at least initially. This is like the classic line from the movie Field of Dreams with one slight modification, “If you build it, and tell them about it, they will come.”

3. A Deal or An Opportunity – Going back to the initial idea of the give-and-take relationship. If your customers are giving you access to them and their connections they are going to expect a little something in return. There are two big ways to do this on social media.

Give your customers a discount - You have the ability to offer a discount to your customers right? Why not offer an exclusive discount to your customers who connect with you online? It’s not any different than running a coupon or deal on any form of ad. The people who see it might take advantage of it, and they might buy a little something else while they’re at it.

Give them a chance to win something they want or need - The fact is that you have to put some money into marketing. The good news is that social media is essentially free to use. Approach social media contests like you would running an ad. Instead of buying the space, you are buying the prize to give away. Your customers will give you their time and even tell the world about you for a chance to win something they want or need. You can run contests weekly, monthly, quarterly or even yearly depending on how much your willing to give away. On a weekly basis you might give away a $10 gift card to the local coffee shop, while once a year you might give away a flat screen. Those are just examples, but you get the point. The contest encourages your customers and their friends to interact with you on a regular basis and then to tell their friends about you. That’s what you get for running an ad right?

For more social media tips or to get answers to your social media questions connect with us on Facebook and Twitter.

Mike Bal

Mike Bal

Hi, I studied advertising, I have a passion for creativity and I love working in social media. I try to write about the combination of traditional marketing, branding, and advertising strategies that can apply and work affectively with social media. I also enjoy music, batman and life.

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3 Smart Ways to Use Video In Your LinkedIn Profile | LinkedIn Tips [VIDEO]

Each month I speak in front of groups on the subject of Social Media and when I begin talking about LinkedIn I always ask this question: “How many of you have a video on your LinkedIn profile?” I rarely get even one hand that goes up.  If the group is 300 or more people, I may get one hand up.

I believe there are really only four reasons you may not have a video on your profile.  You either 1) don’t know why you should, 2) don’t know what to say on the video, 3) are too afraid to record yourself and get on video or 4) you just don’t know how to put a video on your LinkedIn profile. The short answers are 1) to add value so when someone clicks on your profile, they are better off as a result, 2) watch the video below for some ideas, 3) get over it – it’s social MEDIA – embrace it, and 4) there are two great applications I mention below to help you.

Whatever your reason, keep in mind that the most powerful way to differentiate your LinkedIn profile from the thousands of others who may be competing with your profile on LinkedIn is to put a video on it.

In this video below I describe 3 smart ways to use video in your LinkedIn Profile.

The best LinkedIn applications to put video onto your LinkedIn profiles are the Slideshare.net application or the Google Presentation application.

What comments or questions do you have about improving your LinkedIn profile or creating a video for it? Please share below!


Joe Soto

Joe Soto

Husband, Father, Entrepreneur, Social Media Strategist, Speaker, and always learning.

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