While social media sites like Facebook and Twitter are useful to promote your brand, using blogs to build your brand add more credibility to your business. B2B companies prefer to use blogs to gain a competitive advantage over others as it is a creative yet easy way to generate interest in your brand. Here are some tips to help you get started.
Encourage Questions: Try to encourage comments and questions, and answer these queries as quickly as possible, within a few hours. This will show that your company is socially active. Use Twitter and LinkedIn to increase the conversation with your audience.
Have a Credible USP: Your audience knows that there are several companies that offer the same products that you do. You should show then that your brand is different and stand out from the crowd of competitors. Having a credible Unique Selling Proposition (USP) will show that you can deliver according to their expectations.
Be Personable: You can use your blog to show that there is a friendly side to your brand. While it is tempting to sounding business-like, being approachable in your blog will make a lot of difference. It will show that you are easy to work with and open.