Build Your Brand Through Your Blog

While social media sites like Facebook and Twitter are useful to promote your brand, using blogs to build your brand add more credibility to your business. B2B companies prefer to use blogs to gain a competitive advantage over others as it is a creative yet easy way to generate interest in your brand. Here are some tips to help you get started.

Encourage Questions: Try to encourage comments and questions, and answer these queries as quickly as possible, within a few hours. This will show that your company is socially active. Use Twitter and LinkedIn to increase the conversation with your audience.

Have a Credible USP: Your audience knows that there are several companies that offer the same products that you do. You should show then that your brand is different and stand out from the crowd of competitors. Having a credible Unique Selling Proposition (USP) will show that you can deliver according to their expectations.

Be Personable: You can use your blog to show that there is a friendly side to your brand. While it is tempting to sounding business-like, being approachable in your blog will make a lot of difference. It will show that you are easy to work with and open.

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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Is Your Blog SEO Ready?

Social networking sites like Twitter, Facebook, and MySpace are ideal for building your network of contacts and expressing yourself on the Internet. But the best way for you to voice your views and do it in such a way that the content you create is archived, updated, and optimized, is to maintain a blog. Blogging is very useful in sharing your ideas on the Web.

But merely writing a blog is not enough. You have to get people to read and respond to it. There are millions of blogs all over the Internet and if your blog does not reach out and generate any response then it becomes worthless.

By optimizing your blog for search engines you can increase its chances of visibility in search engine result pages. Of course you may opt for direct advertising but that is very costly. SEO is more effective and will get you immediate results. For those who are not familiar with the method, SEO helps in placing your blog at a top spot for particular keywords in a search engine like Google.

Here are some SEO tips for your blog:-

  • The links should be easy to read for the search engines. The blog link should contain the title of the post, not the order of the post which is usually a set of random numbers. Change your link settings from the blogging software that you use.
  • Your code should be clear and optimized. Nowadays Google checks the time it takes to load a certain Web page. If your speed is slow it might affect your ranking on the search engine. Make sure that you don
Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

More Posts - Website - Twitter - Facebook - LinkedIn - Pinterest - Google Plus

LinkedIn Reaches Out to Small Businesses

LinkedIn, the popular business networking site, has recently added some new features which enable the sharing of information with professional contacts in the form of blogs, articles, and images. This information can be shared in the same way we share messages with our personal connections. You should take this golden opportunity to do some business networking and share your company information especially if you are a small or medium enterprise.

Before you actually start utilizing these new features there are a few things that you need to keep in mind. The method of sharing information with your professional connections will be slightly different from the way you share images and videos with your friends in your personal account. The content that you share with your friends might not be suitable for sharing with your professional contacts. You could share your corporate blog articles, photographs of events you have attended and other company related information that may be of interest to other business people.

Here are some ways that small businesses could use to cash in on this opportunity:-

  • Remember to post content at least once a day. In this way your content, if it is good, will create an impact and remain in the minds of your contacts. Post only relevant and interesting content. But do not flood your network with posts as it will have a negative effect.

  • Use LinkedIn to find stellar employees for your organization. In the era of recession this is the best and fastest resource to use if you are hiring people. Post your advertisement with a suitable heading, which mentions the name of your company and the post for which you are hiring.

  • If you have suddenly thought of a brilliant idea and want to share it with your contacts you just have to post it on LinkedIn. This network has a very efficient mechanism to give you feedback. Even if you are stuck in a complicated problem you can use the network to search for an answer. LinkedIn processes all the feedback and combines it in a single thread in your profile.

To know more about the new features of LinkedIn and how you can use them to benefit your business click here.

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

More Posts - Website - Twitter - Facebook - LinkedIn - Pinterest - Google Plus