For several years now, online piracy has been an ongoing issue; particularly with the film industry. In fact, the annual sale of movie tickets has always been on a downward trend. But why is it that movies have been able to withstand this curve? The irony there is that it is the same medium that has continued to keep the industry afloat all these years—the internet.
So how does Hollywood make use of social media and viral marketing to make up for the loss of ticket sales? Here’s an infographic created by law firm Allmand Law to give us some insight.