There’s not a business out there that can afford to wait any longer. Your customers are using social media and so are other influencers in your industry.
If your competitors aren’t on social media yet, they soon will be.
Your brand is what your customer expects at any touch point they have with your business. Your customer service reps, your product, the package it comes in, the ads you run, and even the executives who run your company, all represent your brand. Those expectations have already started to be developed by the decisions you’ve made so far, but now your customer doesn’t just want to hear about you, they want to talk to you.
Social media has given your customers a chance to get to know you and they can’t wait! Leading brands like Skittles and Sharpie have developed unique personalities on social media to help enhance the relationships they have with their customers and the rest of the business world isn’t far behind. So, you know you need to be talking to your customers through social media but you have no idea what to say and, even worse, no idea how to say it. Fear not!
We have a few social media branding tips to help.
1. Define Your Brand’s Personality – Once you have a clear definition of who your brand is, you will have a better understanding of what it would say. Would it make jokes? Does it love kittens?
2. Discover Your Brand’s Interests – Let’s make it easy. You want your brand to be your customer’s most trusted confidant, so you should have similar interests to your customer’s to help strengthen the relationship. Talk about topics that are relevant and interesting to your customers and talk about them like they’re relevant and interesting to you.
3. Develop Your Brand’s Voice – The more sharing or “talking” you do, the more you will see patterns in your word choice, your phrasing, and even your punctuation appear. Your fans and customers will get used to these patterns as well so make sure you stick to them.
Once you get through these basic steps it will become second nature to communicate on behalf of your brand. It may seem like you have a second personality hiding inside of your head, it’s not insanity, it’s smart branding. There have never been more or better opportunities for you to connect with your customers on such a personal level. Your connection leads to a relationship and with that comes loyalty which is one of the most valuable assets your company can have, but the hardest to gain.
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Hi, I studied advertising, I have a passion for creativity and I love working in social media. I try to write about the combination of traditional marketing, branding, and advertising strategies that can apply and work affectively with social media. I also enjoy music, batman and life.