With 500 million active users and growing, the prospects on advertising in Facebook are very thrilling indeed. In fact this is true for most other popular Social media platforms. Social Media has become the new billboard for the world. Businesses are clamoring for a spot on profile pages, and believe me, the competition is tougher than ever.
Why not take a break from the mad scramble and focus your efforts on a different, albeit profitable, niche? Yes, I’m talking about Social Games.
According to a recent report by Nielsen, online games have surpassed personal e-mail to become the second most popular activity on the web, accounting for 10% of time spent online. Games also represent a huge audience for advertisers, as more than 56 million Americans play social games on a regular basis.
Here’s an excellent guide to get you started on advertising on social games.