I recently read a powerful book called “We Are All Weird” by best-selling author and marketing legend Seth Godin. Seth wrote this book as a manifesto for marketers around the globe, to commit to forgetting about “the mass” and to start focusing on “the weird”. In this book, Seth talks about some of the big changes to our society that have shifted us away from being “normal”, including the increased number of “rich” people who can choose to do whatever they want. He also talks about what that means for the world of marketing and media.
I was going to write out what I thought were some of the most interesting points from the book and do my best to explain them to you but…
I interviewed Seth Godin instead!
Watch the video below to get insight into some of the key concepts and ideas from the book as well as some more in depth explanations from Seth himself.
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Hey Mike,
Great interview with Seth. Just watched it over on Youtube and thought I’d come here as well to say thanks for doing it. I’ve just started interviewing experts here in Australia and Seth is on my wish list as the person I’d most love to interview so I’m very jealous of you :) In a very happy for you kinda way. It must have been a real thrill.
Good on ya mate and look forward to more of your work.
Subscribed to your channel, shared it and all that good stuff.
See ya round.
Pete.