This week was incredibly significant for one reason: The social media giant that really started this whole industry filed for their Initial Public Offering (they are going public and will be selling stock). The marks a momentous occasion, even if it doesn’t have much of an effect for the general public, or even folks like us here in the marketing world.
What it really marks is that these internet giants are not to be taken lightly. They are much more careful about going public than the companies that saw their bubble burst 10 years ago. In the last six months or so LinkedIn, Angie’s List, Zynga, Groupon and the likes have gone public. They are forces to be reckoned with in business world.
- Love Angry Birds? Or course you do. Your favorite game is now coming to your favorite social network. It will debut on Facebook on none other that Valentine’s Day. How romantic. (Click here)
- You’ve probably read a lot about the Facebook IPO already, but here’s a good article about what it really means for the rest of the business world. (Click here)
- Think radio is dead? Think again. Radio is actually inherently social – curating your what fans ultimately want the most – according to this article. My guess is we’ll see a lot more music-related apps/games popping up this year. (Click here)
- Thinking of diving into Tumblr or Pinterest with your corporate social media? They are reaching different audiences, so choose accordingly, says this article. (Click here)
- We can’t go without mentioning the Super Bowl this week. The NFL understands the importance of social media, so it’s having for the first time a 2,800 square foot social media command center in Indianapolis for the big weekend. We should be seeing more of this for big events – especially the upcoming election. (Click here)
- Amazingly, we have sloths making this blog series again. The video below made its way around the web this week, and it’s too funny to not share. Actress Kristen Bell loves sloths so much that they make her curl up in the fetal position and cry with joy. I guarantee it will make you laugh.