Social media is becoming a vital component in the marketing mix for consumer brands. This medium is being used by marketers to keep an eye on the conversations about their brand, industry, and also their rivals. They are also using social media as a means to build strong relationships and for networking.
Forrester Research has reportedly calculated that social media usage will grow at a whopping rate of 34% each year. In spite of such positive feedback, marketers are still skeptical regarding the use of social media as a marketing tool. Some are new to this medium and are not aware of its benefits, while others feel it is risky and not profitable in the long run.
Here are a few reasons why every B2C should embrace social media:
Social Presence of the Brand – If your brand does not have its own social channels, other people may create their own profiles and communities based on your brand. You should claim your brand name across all the social media channels before this happens.
Direct Communication with Consumers – The trust factor of your brand increases because social media allows you to interact with your clients directly. You can build a strong network over time.
Monitor – Your brand is the subject of conversations of millions of people around the world. Wouldn’t it be great to “listen in?” This ethical eavesdropping will keep you updated about what people are saying about your brand and help you to be a step ahead of your rivals.
To know more about why you should step into the social media channels, click here.