Social media is where your clients, customers, and your target market are interacting and sharing information that could be relevant to your business. If you are not yet a part of it, you could be missing out on a chance to extend your market reach. Social media sites can help you grow your client base, share your content and build customer relationships. Social media, along with e-mail marketing are a powerful marketing combination.
Social media gives you a forum to interact and post your views, comments and information for your followers to see. But it is also momentary; your content could be lost amongst the stream of data flowing in these sites. E-mail lets you interact on a more personal level with your customers. It has permanence as people can always view your content anytime through their inboxes. So while social media is about sharing of content, e-mail marketing lets you maintain a more personal level of contact with your customers, thereby lending your business credibility.
The following are some points to be kept in mind while combining social media and e-mail marketing.
- Go where your customers are: Choose a social media site depending on who your target audience is. There are many who like Twitter