Remember the days when Google and Apple used to play nicely together? Everyone got along and helped each other out when it came to navigation and map features. Remember when there was a sense of peace in the digital innovation world? Yeah… that’s gone. In the early days, Apple was okay with Google. The technology giant integrated Google-esque features such as Maps on the iPhone, iPad, and iPod Touch. It’s rumored that Apple will slowly be fading out these features for the introduction of…. (wait for it….)
Their own navigation system!! (Don’t worry, there are reports of a 3D map system like Google Street View as well).
This announcement of the new iOS Maps app is supposedly going to roll out at their Worldwide Developers Conference on June 11.
How will Google respond? They aren’t going anywhere and especially not going anywhere quietly. Google has its own new maps feature coming out and it (for a lack of a highly sophisticated, professional word) is going to be AWESOME.
Take a look at the video below for a history of the Apple vs. Google rivalry and what’s up next for these tech giants.
For more on the Apple vs. Google war, take a look at this recent Huffington Post article.