I recently had the chance to interview Jonah Sachs, CEO of Free Range Studios and Author of the book Winning the Story Wars: Why those who tell -and live – the best stories will rule the future.
In Winning the Story Wars, he revisits the art of storytelling, the impact it has on us, and how brands can embrace storytelling for their business to connect with consumers. According to Sachs,
“Today’s best marketers are creating cause and brand loyalty by telling stories that deliver a pattern of meaning for a society in need of just that. They build communities of purpose and give people an empowering sense of us.”
Storytelling is the newest “buzz” online as more and more marketers are trying to grasp the art of storytelling to get people talking about their brand. In the book, Sachs shares his formula for storytelling success, a proven strategy for crafting your own story. He doesn’t just make the point emphasizing “building stories around shared values,” he actually gives you the strategy to do it.
That’s what makes his book different and such an enjoyable read.
In the Skype interview below, you’ll hear these concepts discussed as he answers questions about what he calls “empowerment marketing,” why myths are so important to storytelling, and why all wars are story wars. We also discuss what he calls “marketing’s five deadly sins” which I found particularly insightful and interesting.