In honor of President’s Day, we at One Social Media (mainly me, the political junkie) felt it was a good time to talk about politics and social media.
Social media hasn’t typically been a main part of a presidency or a presidential campaign pre-2007, but as the times change, this relationship between politicians and the way they communicate with supporters and the country changed as well. Today, social media isn’t just fun extra “bling” to a presidency or campaign, but is VITAL to the successful growth of an organic relationship with current and potential supporters. Gone are the days of political ads on television inspiring a citizen to campaign for their favorite politician or give money to his/her campaign. Today, one must reach the citizen where they are and make it a somewhat-as-close-to-personal relationship as possible. Where do they go? Online communities.
All in all, President Obama and the Republican candidates running for President know social media is the closest thing they have to making their jobs, campaigns and public offices transparent to the public. Voters want to feel like part of the campaigns – behind the scenes videos, messages, photos, intimate moments – all the stuff you won’t see on the media. They want to be part of the journey. Social media is no longer a side note; it is now front and center in the never-ending game of politics.
We all know politicians are everywhere on social media – from Twitter and Facebook to Foursquare and Tout (click the different links to see how different candidates are using these social media sites). Here’s a look from Overdrive Interactives at how well those running for President are really doing. As you can see, and you’ve probably heard about, President Obama has and is using social media brilliantly to his advantage. Whether you like him or not, Obama has a social media strategy that is only going to help him spread is message and widen his pocketbook. The others? Maybe not quite yet. Yes…
Could this all change? There are still MANY months until November 2012… With social media, anything can happen.
Interested in how political candidates or President Obama is using social media? Want to know what we might expect out of social media this general election cycle? Drop us a note on Facebook or Twitter with your questions or comments! We love hearing from you.