New Law Prohibits Employers from Accessing Personal Social Media Accounts of their Employees

Social Media PrivacyIt’s official! Effective January 1, California and Illinois based employers are no longer allowed to ask for their job seekers and employees’ usernames and passwords to their own social media accounts. This is based on the new legislation signed by Illinois Governor Patrick Quinn last August. The legislation, amends the State’s ‘Right to Privacy in the Workplace Act.’, moves to prohibit employers to pry on the private social media accounts of their current or potential employees. A month later, California Governor Jerry Brown signed the legislation; which added the prohibitions to the State’s Labor Code. The other states that have implemented these privacy laws include Delaware, New Jersey, Michigan, and Maryland.

The legislation was prompted by both worker and privacy advocates who were concerned about the issue of employers making use of these social media accounts as basis for their hiring and employment. With the help of this legislation, employees will not feel the need to be-friend the person in charge of human resources or even delete their social media accounts. Additionally, employers are banned from sending out such requests to their employees. This holds true for jobs that need comprehensive background screening.

While this law prohibits employers from gaining access to the private social media accounts of their employees, it does not stop them from being able to review the publicly available information found on their employees’ social media accounts. At the same time, they can still monitor employee data and email stored on company computers.

Thanks to this new law, employers are prohibited from terminating employees for failing to give access to their personal social media accounts or even give up their accounts in such sites.

 

[Source: Computerworld]

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Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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The Biggest Social Media Mess-Ups of the 2012 Olympics

London 2012 has recently been referred to as the “first social media Olympics” due to the fact that social media is 100 times bigger than it was in 2008 and everybody and their dog is posting, liking, Tweeting, and/or blogging about its every moment.

This should be a good thing, and for the most part it has been. Key words there, “for the most part”. You see, a handful of people have managed to do some major damage (mostly to themselves) and spark a lot of controversy via social media. As we all know, controversy spreads like wildfire on social media and once a Tweet is out there… it’s out there.

Here is our list of some of the biggest screw-ups so far in London 2012:

 

What were these people thinking???

That’s all for now. Don’t worry, I’m sure there will be LOTS more by the time London 2012 is over.

 

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Taylor Hinkle

An award-winning photographer and web media specialist, Taylor has lead multiple social media campaigns for some of One Social Media’s most notable clients.

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Attention Des Moines: June 30th is Social Media Day

Social Media Day is fast approaching! Have you heard about it? It’s an event that Mashable has been heavily promoting for the last few months—and now it’s only about a week away. Here’s how Mashable describes the event in a post on their site:

“On Saturday, June 30, digital enthusiasts will hold meetups across the globe to celebrate the one thing that unites us and keeps us in constant contact: social media.

Whether you’re an obsessed Instagram photographer, an endless Pinterest pinner or a ten-times-an-hour tweeter, Social Media Day is a time to recognize the digital revolution that has changed how we live” (Source). 

How You Can Participate:

Here are a few suggestions from Mashable about how to get involved in Social Media Day:

  • Sign up to attend or organize your own event on the Mashable Meetup Everywhere page.
  • Use the #smday hashtag on Twitter, Instagram, Google+ and any other social network of your choice.
  • Find your Mashable Meetup community here.

How Des Moines Is Celebrating:

If you’re like us and you live in the great city of Des Moines, here’s how you can celebrate:

Learn more by watching the video below:

We hope you will be able to celebrate the day with us and everyone else who is passionate about social media!

For more information, visit: http://socialmediadaydsm.com. 

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Rob Wormley

As a social media specialist, Rob thrives in situations that require constant creativity. On days when Rob isn’t working hard to create, maintain, and strengthen relationships online, you might find him spending time with family, browsing through his nearest bookstore, or sipping on a cup of coffee at his local Starbucks.

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What The Ninja Turtles Taught Me About Social Media

The world of social media is more diverse than most people realize.  It’s not just about posting on all of your channels, which takes a certain skills-set of its own. You need ideas to create and share interesting and valuable content. You need analytics to see what’s working and what’s not. You need leadership to create conversations and establish your brand as a thought leader in your industry and with your customers. And you need to take a few risks to make sure that you’re not missing any opportunities.  This is what brings us to the Teenage Mutant Ninja Turtles…

This is a team of diverse and dedicated talent that can really handle any situation. At least in theory. Sure they’re fictional, but that’s not the point. The creators knew that different personalities would relate with different characters. The same is true about social media. The same strategy won’t work across every channel. You need to mix and match the different elements and skills to come up with the perfect mix for each situation.

To support this idea with a little nonfiction, Facebook just opened up new admin roles for pages. This gives different admins different levels of access and allows them to focus on different aspects of the overall project. (See Image Below)

What that tells us is that social media, not even one channel, is not meant to be managed by one individual. No matter how diverse and talented that person is, they won’t be able to execute nearly as well as a team of specialized individuals. If you want to see real results from your social media efforts you have to make sure you’re doing EVERYTHING. The best way to ensure your success is to find a team comprised of the four personalities/talents listed below.

The Creative aka Michelangelo – This person never stops coming up with ideas. They are also the person who will ask the questions that no one else is asking. They may not always come up with the million-dollar idea but they will play a role in the thought process. Use their perspective to help put a creative spin on the strategies you’re already doing and to identify opportunities that you might be missing.

The Technical Analyst aka Donatello – This person pays attention to all of the details. They can tell you what’s working and what’s not because they have a knack for understanding analytics. This person is the rhyme and reason behind what you’re doing. They can tell you if that “great idea” was as great as everyone thought it would be and they can tell you where you need to adjust your strategy. They can also help translate industry-related research and understand how it affects your goals and strategies as an organization. Without this person on your team you are essentially just guessing.

The Risk Taker aka Raphael – This person isn’t afraid to fail. That may seem frustrating at times, but it’s essential to your future success on social media. If you never take any risks you’ll miss your window of opportunity because in social media those windows don’t stay open for long. This is the person who will make you the first to do something different and that’s what you really need to do in order to gain attention and respect.

The Leader aka Leonardo – This is the person you can count on to look at the big picture. They will make sure to keep the team working towards the main goal. This is also the person who is best at representing the brand through conversation. They’re confident and well-versed in everything related to your brand. They understand your audience and are best at starting and maintaining conversations.

Now, when I think back to watching countless episodes of this childhood classic I remember one very important thing. That every challenge the Teenage Mutant Ninja Turtles faced required a different balance of each member. Sometimes they would rely heavily on Leonardo to get them through a problem and sometimes Donatello would crunch the data to come up with the solution or ideal strategy. Michelangelo could pull an idea out of thin air that was just crazy enough to work and Raphael would sometimes take the problem head on and find the opportunity needed to succeed. The one thing that remained clear is that they would never be able to succeed on their own.

If you’re looking for more ways to succeed online download our complimentary and Essential Step-By-Step Guide To Internet Marketing by clicking below.

guide to internet marketing essentials

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Mike Bal

Hi, I studied advertising, I have a passion for creativity and I love working in social media. I try to write about the combination of traditional marketing, branding, and advertising strategies that can apply and work affectively with social media. I also enjoy music, batman and life.

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Friday Clicks [Volume 28] | The Best of the Social Web

There were two exciting updates made to Facebook this week. The first is the ability to schedule content to publish, without having to use third-party sites/apps like TweetDeck or HooteSuite. The second is the creation and launch of “admin roles” for Facebook pages. In other news…

The Links:

  • The popular URL-shortner site bit.ly launched a major redesign. Click here to learn about it. There are a lot of additional features now offered, and it seems as though the site is trying to position itself as a “social link sharing site” instead of just a place to go to shorten your links. A lot of people are actually making a big fuss about it.
  • It was announced that Google has applied to buy and own more than 50 new domains, including .LOL and .YouTube. According to their blog post, they focused on domains that fall into four categories:
    • Trademarks, like .google
    • Domains related to their core business, like .docs
    • Domains that will improve user experience, such as .youtube
    • Domains they think have interesting and creative potential, such as .lol 
  • Mashable, Hubspot, and SocialFresh all wrote about how important images/visuals are on social media. Think it might be a pretty good hint that you should be sharing more visuals? Read Mashable’s article. Read the SocialFresh article. Download the Hubspot ebook.
  • Today is National Doughnut Day, and Instagram is keeping track of all the creative photos people are sharing! Click the image below to see the photos, and click here to see ours!
  • And finally, the video of the week. Have you heard of Google Glasses? If you want to be a little freaked out at the direction in which technology and social/mobile is moving, watch this:


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Rob Wormley

As a social media specialist, Rob thrives in situations that require constant creativity. On days when Rob isn’t working hard to create, maintain, and strengthen relationships online, you might find him spending time with family, browsing through his nearest bookstore, or sipping on a cup of coffee at his local Starbucks.

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Can Social Media Be an Artistic Outlet?

In my last blog post, The Language of Social Media, I wrote about how social media is changing the way we write. Our vocabulary, grammar, and punctuation all take a back seat to being casual and brief.

Whether this movement is good or bad is entirely debatable: there’s no objective answer. But regardless of your view on the matter, some people are embracing this change and seeing it as an opportunity instead of an obstacle. Here’s one of them.

Teju Cole is a Nigerian-American writer, who has spent time living in both countries. Cole’s experiences give him a unique perspective on life, death, and the different social issues that America and Nigeria face. Along with being an accomplished author and photographer, Cole uses his Twitter account as an artistic outlet of a different kind.

Cole’s tweets mix social commentary, American history, and Nigerian culture– only he writes them as poetry. This unique blend of content and delivery often come off as morose obituaries or headlines, and they certainly aren’t for the weak-hearted. Still, Cole achieves a goal that most of the Twitterverse has yet to reach: he makes you think. Here are some recent examples of his tweets:

What Cole proves without a doubt is that social media can be used as an artistic outlet. And I don’t mean in the way that bands, artists, and authors use it to promote their newest product– I mean it in the sense that social media is providing the actual basis for creation. Twitter is Cole’s canvas, not just a place where he can post a link for people to view or buy his canvas.

On top of that, Cole hardly ever self-promotes on his Twitter. After going back through a week’s worth of tweets (probably about 100), the only kind of posts I could find besides the ones shown above, are the occasional wordy (albeit macabre) joke, and a lot of interaction with his followers.

Cole is showing how to make a personal brand through social media while keeping his integrity as an artist. So what can we take from his example? A lot of things:

  • Be unique.
  • Provide value in a way that nobody else is.
  • Don’t be overly-promotional.
  • Write about what you know and care about.
  • Don’t be afraid to be provocative.
  • Be persistent.
  • Don’t complain about or shun change: use it to your advantage
  • Be consistent.
  • Turn obstacles and restrictions into opportunities.
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Tom Hummer

Tom’s two biggest passions in life are writing and music. In his free time, Tom reads, writes, and works on musical projects.

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ANNOUNCEMENT: Introducing The One Social Media VYou Channel

Back in February, I wrote about a new website that I had just started experimenting with called VYou. If you haven’t seen or read about the site before, here’s my simple explanation of how it works: Ask a question about a topic—get a video response.

And here’s how it is explained on the site:

VYou allows people to broadcast video structured as conversations, offering the most personal form of social interaction on the web. It works like this: you record video responses to messages entered by friends and fans. VYou organizes their messages and your videos into conversations, making the experience feel continuously live even though the content is stored” (Source).

Over the last few months we’ve been working closely with the team at VYou to develop a place where you and others can go to individually interact with our team  in order to learn more about social media marketing, online trends, technology, and everything in between.

The day is finally here. I’m extremely excited to announce the launch of the One Social Media VYou Channel: The Social Media Think Tank.

As mentioned before, The Social Media Think Tank exists as a place for you to go to learn more about social media marketing and other topics that may also interest you.

So here’s how it works: after you click here to get to our channel, click on team member that you would like interact with. Once you click on a profile box, you will be taken to that team member’s profile where you can ask your question (it can even be anonymous!). Once you hit Send, the team member you wish to interact with will receive a notification that someone has left them a question to answer. We’ll do our best to respond to questions in a timely manner. In addition to asking a team member a question,  you can also look through other questions that have been asked and the responses that were given.

Our team is more than excited to start interacting with you on our new VYou channel. We’re always looking for new ways to interact with our online community. Our passion and goal as a team is to help people learn how to take advantage of the power of social media. Take some time to learn more about VYou and our channel by asking one of our team members a question. Just click here to go to our channel now.

One last thing: Do you like what you see? Create your own VYou profile and start interacting with your friends and other VYou users. You can even sign up using your Facebook account! Click here to create your VYou profile now.

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Rob Wormley

As a social media specialist, Rob thrives in situations that require constant creativity. On days when Rob isn’t working hard to create, maintain, and strengthen relationships online, you might find him spending time with family, browsing through his nearest bookstore, or sipping on a cup of coffee at his local Starbucks.

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Remembering Steve Jobs In the Only Way We Know How

It is rare for me to be shocked in today’s world. I can honestly say, however, that when I heard the news about Steve Jobs I was shocked. It’s difficult for me to even contemplate what the man meant to me (I’ve had a lifelong love/hate affair with Apple products), but more importantly what he meant to my industry.

I can honestly say that my job might not be around if it weren’t for Steve. He made owning a computer cool. Before him, they were just tools for productivity. And the same is true of smartphones. Blackberry’s were around before iPhone, but they were for business people. The average person didn’t need a smartphone. What Steve brilliantly did, however, is convince the world that they needed the newest and best technology in their hands right now.

One of the things I love about our digital world is being able to see unfiltered reactions to big news stories right when they break. So, I hopped onto my Twitter stream (which was in fact down for a while due to the massive overload of posts) and favorited what I considered to be some of the most insightful 140 character obituaries. You’ll see responses from some of my personal friends, some celebrities (like Neil Patrick Harris and even Bill Gates) and even one from our own One Social Media family.

Thank you, Steve, for having a huge part in creating the world I live in.

-Jeremy Anderberg

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Jeremy Anderberg

Jeremy is a blog-reading, report-writing project manager. In his spare time he enjoys reading a good thriller, drinking a freshly brewed cup of coffee, and spending time with his wife.

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Introducing Facebook Timeline and Open Graph | The Social Truth

Last week, as most of probably know by now, Facebook introduced a whole new look for their profiles. They call it Timeline (click the link to see some screenshots). Here at One Social Media, we pulled off some Facebook wizardry and got an early look at what these changes mean and look like. Our early impressions: we love it. And we think you will to, over time. Watch the video below for our full thoughts on the new Facebook.

What are your thoughts on the changes? Excited? Apprehensive? Let us know in the comments below!

P.S. Tune in every Wednesday at 3pm CST for our weekly TV show, The Social Truth.

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Jeremy Anderberg

Jeremy is a blog-reading, report-writing project manager. In his spare time he enjoys reading a good thriller, drinking a freshly brewed cup of coffee, and spending time with his wife.

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A Look At the Growth of Social Media [INFOGRAPHIC]

In general, (some) people are coming to the realization that social media is not a fad, but it’s here to stay. What the skeptics and those on the fence also need to understand is that social media is constantly changing. It is growing, diversifying and becoming an integral part of our lives – business, networking, social and personal.

Take a look at this infographic (pulled from Huffington Post) and see for yourself!

The Growth of Social Media: An Infographic
Source: The Growth of Social Media: An Infographic

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Kelsey Jones

Social Media enthusiast who loves reading about and experimenting with the newest forms of communication. I'm a news and political junkie who loves advocacy work, the Green Bay Packers and working in this fast-paced environment.

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