While video is increasingly the prime channel for content marketing, businesses are struggling to come up with creative content ideas their audience will find interesting enough to pay attention to.
In this video below, I give you one simple video tip you can implement today for your business using video as your content marketing channel.
Still not convinced you should be using video in your marketing? Here are some recent online video facts to consider:
In the US, 181 million people watched more than 39 billion online content videos during September 2012, according to comScore.
eMarketer reports 87% of US brands use video for content marketing initiatives.
A study from Unbounce shows explainer videos can increase conversion rates by a whopping 20%.
Including the word ‘video’ in the subject line of an email will boost click-through rates from 7-11% and emails that contained an embedded video achieved a 21% higher conversion rate according to Business 2 Community.
Isn’t it about time YOU start using video in your content marketing efforts?
From my video above:
Did you know 1/3 of social networking users are “silent?” It’s shocking, I agree. It’s hard to believe so many people are active on social media, but NEVER post.
(Source: Edison Research, Social Habit Project)