Slow and Steady Wins the Race

tortoiseSocial media success does not happen overnight, and that is always worth remembering. Just like in real life, relationships and bonds between you and your customers can take a long time to build.

I’ve witnessed too many businesses leap into social media marketing with gusto, only to give up shortly afterwards because they did not have the 1.6 million Facebook likes and a ton of sales after their first week.

Be patient and work your strategy for the long run.

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Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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Canadian Astronaut is Now a Social Media Superstar

 

chris hadfield

Col. Chris Hadfield in Space

A few weeks ago, Chris Hadfield’s name was not so well known, even in his native Canada. The 53-year-old may have been the country’s most experienced astronaut, the first Canadian to walk in space and a veteran of two Shuttle missions, but few people would have stopped him in the street to ask for an autograph. Then, on December 21st, Hadfield (pictured) arrived at the International Space Station for his latest mission and everything changed. In a deliberate campaign to take earth by storm, Hadfield harnessed the power of social media to inspire the sort of interest in space exploration that NASA and other agencies have been trying to attract for more than a decade.

Now he is on the way to becoming a star in his own right, the first internationally recognizable astronaut since the grainy black and white television images made Neil Armstrong, Buzz Aldrin and the original Apollo astronauts into superstars. Hadfield used his Twitter feed and a high-powered camera to bring the beauty of the world, as well as the banalities of space, to hundreds of thousands of people on social media. With seemingly incessant 140-character bursts accompanied by stunning photographs, shot from a glassed-in section at the bottom of the space station orbiting 400 kilometers above the earth, the former fighter pilot with a love of music and a poet’s turn of phrase has seen a 15 fold increase in Twitter followers since he blasted off on a Soyuz rocket before Christmas.

It’s not just Twitter. He took part in an “epic” Ask-Me-Anything session on internet forum Reddit last Sunday – under the headline “I am astronaut Chris Hadfield, currently orbiting planet earth” – that drew 7,786 comments.

He has made slick YouTube videos about life on the space station. And on Friday he and two colleagues did NASA’s first live Google+ Hangout from space, answering questions submitted during a live video downlink.

But this social media blitz is no accident. It is part of a plan cooked up before Hadfield’s latest mission began. Elder son Kyle, 29, came up with the idea to get his father’s space message out through Twitter, while younger son Evan, 27, runs the unofficial mission control from Darmstadt, south of Frankfurt in Germany. He devotes up to 16 unpaid hours each day to run his father’s various social media sites, including Facebook, Tumblr and Google+.

The effect of Hadfield’s undertaking, which has featured breathtaking photographs of January’s Australian wildfires, a spider’s web of Beijing streetlights and the green hue of the northern lights overlooking Britain, follows in the great tradition of Armstrong and Aldrin’s moon landing in 1969, or the Apollo 8 crew’s photo in 1968 of the earth rising on the moon’s curved horizon, which helped fire the public’s enthusiasm for space exploration.

“He’s managing to grab the attention of segments of the public that were not typically interested in the space program,” said rookie Canadian astronaut David Saint-Jacques.

Hadfield also beamed back video showing how astronauts prepare meals and explained why tears sting in space, because they stick in one’s tear ducts rather than roll down one’s face. He took his guitar to the space station, both to pass the time and record original music. “We have to view spacecraft and the space station as a place where people live, not just as life rafts where you barely survive,” said Saint-Jacques.

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Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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New Law Prohibits Employers from Accessing Personal Social Media Accounts of their Employees

Social Media PrivacyIt’s official! Effective January 1, California and Illinois based employers are no longer allowed to ask for their job seekers and employees’ usernames and passwords to their own social media accounts. This is based on the new legislation signed by Illinois Governor Patrick Quinn last August. The legislation, amends the State’s ‘Right to Privacy in the Workplace Act.’, moves to prohibit employers to pry on the private social media accounts of their current or potential employees. A month later, California Governor Jerry Brown signed the legislation; which added the prohibitions to the State’s Labor Code. The other states that have implemented these privacy laws include Delaware, New Jersey, Michigan, and Maryland.

The legislation was prompted by both worker and privacy advocates who were concerned about the issue of employers making use of these social media accounts as basis for their hiring and employment. With the help of this legislation, employees will not feel the need to be-friend the person in charge of human resources or even delete their social media accounts. Additionally, employers are banned from sending out such requests to their employees. This holds true for jobs that need comprehensive background screening.

While this law prohibits employers from gaining access to the private social media accounts of their employees, it does not stop them from being able to review the publicly available information found on their employees’ social media accounts. At the same time, they can still monitor employee data and email stored on company computers.

Thanks to this new law, employers are prohibited from terminating employees for failing to give access to their personal social media accounts or even give up their accounts in such sites.

 

[Source: Computerworld]

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Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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Social Media and the Movie Industry: A Love-Hate Relationship [Infographic]

One Social MediaFor several years now, online piracy has been an ongoing issue; particularly with the film industry. In fact, the annual sale of movie tickets has always been on a downward trend. But why is it that movies have been able to withstand this curve? The irony there is that it is the same medium that has continued to keep the industry afloat all these years—the internet.

So how does Hollywood make use of social media and viral marketing to make up for the loss of ticket sales? Here’s an infographic created by law firm Allmand Law to give us some insight.

How-Is-the-Film-Industry-Avoiding-Bankruptcy-12_18_12

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Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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What Can Your Business Learn From ‘The Great Social Customer Service Race?’

The following is a guest blog post from Ashley Verrill, a market analyst with Software Advice.

metrics measured“The Great Social Customer Service Race” was to created to evaluate how efficiently the nation’s top brands provide consumer support on Twitter. We wanted to learn what kinds of tweets received a response, and how quickly.

To conduct the race, four Software Advice employees used their personal Twitter accounts to send customer service tweets to 14 leading consumer brands in seven industries. Each company received one tweet per weekday for four consecutive weeks. During the first and third weeks, our employee participants used the brand’s Twitter name with an @ symbol. Using the @ triggers a notification to the account owner that they’ve been mentioned in a tweet. In the second and fourth weeks of the race, only the brand name was used.

The questions fell into five categories: urgent, or I need help right this second; positive (“thank you!”); negative; a question from their FAQ page; Technical, or needs more than one interaction to solve. The evaluations in the infographic are based on the time it took the brands to respond and the percent of total tweets that received a reply.

Here’s a snapshot of the results:

  • 90% of the responses occurred when the @Brand was used, less than 8% came from Brand mention with no @
  • The negative questions by far received the least amount of responses (5%). Others: Urgent (24%), Positive (22%), FAQ (24%), Technical (24%)
  • Bank of America and Home Depot were the only ones who responded to no @ mentions
  • Bank of America had the overall best response percent at 17.5%
  • MasterCard responded the fastest when they did respond with an average 34-minute response time
  • Starbucks, Visa and Apple didn’t respond at all

Some lessons learned include:

Don’t leave the customer hanging. Coca-Cola and McDonald’s committed huge errors when two of their replies came several days after the questions were sent. For the instant-gratification customer, this is the same as not responding at all.

Don’t miss messages with important keyword triggers. When we designed questions for the race, we specifically included questions with important intent, sentiment or risk of switching brands. Social listening software can be programmed to send service messages to the front of the line if they contain keywords such as “help,” “mad,” “thank you.” These rules are imperative for brands that need to automate tweet prioritization.

Don’t be a robot. Customer service expert, best-selling author and speaker Micah Solomon told me recently that being human in your engagements with customers on Twitter is one of the most important considerations. Twitter is a social platform, your responders need to talk and act like they would interact with their real friends and family. Say thank you. Be personal.

Listen for your brand, @ or no @The social customer service innovators watch and respond to non-@ mentions because they see the opportunity to really surprise and delight. Most social listening software can be programed to listen for mentions without the @, with the @, and #brandname.

The Infographic:

social customer service race

About Ashley Verrill

Ashley Verrill is a market analyst with Software Advice. She has spent the last six years reporting and writing business news and strategy features. Her work has appeared in myriad publications including Inc., Upstart Business Journal, the Austin Business Journal and the North Bay Business Journal. Before joining Software Advice in 2012, she worked in sales management and advertising. She is a University of Texas graduate with a bachelor’s degree in journalism.

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Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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How to Take Awesome Pictures with your Smart Phone

Suddenly, everyone’s a professional photographer. Or at least we can fool people into thinking we are.

There are now more smart phone photo and camera apps than what you can possibly fit on your device because of storage limits.

In my last blog post, I shared this: “With the onslaught of photo sharing sites such as Pinterest and Instagram in 2012, it’s not a surprise Vintage Polaroid Camerathat photos are what people choose to share the most of and engage the most with.”

While the strategy for sharing photos remains important, so is the quality and “awesomeness” of the photos themselves.  

Growing up in the 80′s, sure we took pictures. We had Polaroid Cameras that were amazing, giving us the physical picture in a matter of seconds. Now I have the Polamatic™ iPhone App which brings back the instant nostalgia of Polaroid pictures. Very cool.

These camera apps (there are now over 5,000 of them) make taking pictures exciting.  Because of their ease of use, they make learning how to take them even more fun.

One of my favorite photos apps I’ve downloaded recently is the Camera Awesome app by the folks at SmugMug. They recently shared this Infographic visually showcasing a sampling of some fun facts and tricks to help you take awesome pictures with your smart phone.

How to take better pictures with your phone

Infographic credit: SmugMug

What are some of your favorite camera and photo sharing apps?

What tips do you have? Please share in the comments below!

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Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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Is a Picture Worth a Thousand Likes and Repins?

It’s become a photo-driven social media world. With the onslaught of photo sharing sites such as Pinterest and Instagram in 2012, it’s not a surprise that photos are what people choose to share the most of and engage the most with.

If you are spending your time strategizing how to get your community to engage more and share their stories, you must find creative visual content they want to spend their attention on. And because you can now reach your prospects and customers in their pockets, it’s become even more difficult to grab their attention as they are thumb scrolling down their streams on their smartphones.

Rather than just posting quotes and funny photos (which are all getting a little old and annoying), start thinking creatively about how to get your community more involved. This Infographic by BzzAgent shows you the way:

One Social Media Infographic by BzzAgent

Facebook Engagement by Post Type

This past summer Track Social took a look at how different Facebook posts impact engagement. It’s become evident that if you want more likes, comments, shares and repins, then you may want to start being creative with your visual content.

Track Social Post Engagement

200+ Photo Apps and Counting

There are currently well over 200 iPhone photography apps available in iTunes all giving you more choices for  creative photo effects to helping you more easily share your images across the social platforms. Do we really need this many? Do you have a favorite you’d like to share?

 

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Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

More Posts - Website - Twitter - Facebook - LinkedIn - Pinterest - Google Plus

The Phenomenal Rise of the Second Screen Generation

Second Screen QuotePeople are still watching TV. Sort of. At least TV has part of our attention.

Our mobile phone or iPad has the rest of our attention simultaneously while watching TV. I believe the second screen conversation that is going on while viewing TV may be what saves TV. The second screen generation has created the ultimate back-channel.

As the infographic below shows us, nearly 2/3 of people use social media while watching TV each week. Perhaps it makes TV more interesting because you can engage via Twitter and other social networks while watching your favorite shows. It brings viewers together.

In addition to connecting with other viewers, second screen viewers are also scanning their other social media sites, and even shopping while consuming their TV programs. There are even apps that help us “co-view” better, and are helping to shape social TV.

One thing is for certain – mobile devices have changed how we watch TV, and has catered to (or contributed to) our shortening attention span. This infographic from Confused.com sheds more light on just how second-screen we’ve become.

One Social Media - Rise of the Multi-Screen Generation(Infographic credit: Confused.com Designed by Column Five)

Darrell Etherington, a writer for TechCrunch, recently wrote that he believes the iPad Mini is the ideal second screen companion. Read his article here to learn why.

How about you? When you are watching TV, is your mobile phone or tablet in hand? Does the TV only have part of your attention?

 

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Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

More Posts - Website - Twitter - Facebook - LinkedIn - Pinterest - Google Plus

Are You a Social Media Zombie?

Social Media Zombie - One Social MediaYou don’t have to go to a Halloween party to see a zombie. All you have to do is look around, and look at yourself.

That’s right, there is a good chance YOU ARE A ZOMBIE. 

You may not look like a zombie, but that doesn’t mean you aren’t one. And we have social media to blame.

In this creative Infographic below, brought to us by Confused.com, there are eight “zombie types” identified.

The scary thing is you will probably identify with several of them and the reason is simple:  People are obsessed with social media sites such as Facebook, Twitter, Instagram, and Pinterest. It’s getting a little scary.

Obsessed with social media

(Source: Confused.com  Infographic Credit: Column Five)

Has it gotten out of control? Are you a social media zombie and don’t even realize it?

Happy Halloween from One Social Media!

 

 

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Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

More Posts - Website - Twitter - Facebook - LinkedIn - Pinterest - Google Plus

The Most Famous Celebrity and Big Brand Social Media Blunders

We can learn a lot from how celebrities and big brands use social media. We can also learn what “not-to-do” from them as well.

Well known celebrities, athletes, and brands are now using social media more and more to connect with and interact online with their followers. However, that doesn’t mean they are always using it well. What may seem like a casual tweet or conversation online could strike a chord in a fan or two…or a few thousand.

What’s great about this social media Infographic from creative agency MDG Advertising, is it takes a look at some of the most notable social media blunders of the past few years and what the results were.

Social Media Mistakes

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Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

More Posts - Website - Twitter - Facebook - LinkedIn - Pinterest - Google Plus