New Law Prohibits Employers from Accessing Personal Social Media Accounts of their Employees

Social Media PrivacyIt’s official! Effective January 1, California and Illinois based employers are no longer allowed to ask for their job seekers and employees’ usernames and passwords to their own social media accounts. This is based on the new legislation signed by Illinois Governor Patrick Quinn last August. The legislation, amends the State’s ‘Right to Privacy in the Workplace Act.’, moves to prohibit employers to pry on the private social media accounts of their current or potential employees. A month later, California Governor Jerry Brown signed the legislation; which added the prohibitions to the State’s Labor Code. The other states that have implemented these privacy laws include Delaware, New Jersey, Michigan, and Maryland.

The legislation was prompted by both worker and privacy advocates who were concerned about the issue of employers making use of these social media accounts as basis for their hiring and employment. With the help of this legislation, employees will not feel the need to be-friend the person in charge of human resources or even delete their social media accounts. Additionally, employers are banned from sending out such requests to their employees. This holds true for jobs that need comprehensive background screening.

While this law prohibits employers from gaining access to the private social media accounts of their employees, it does not stop them from being able to review the publicly available information found on their employees’ social media accounts. At the same time, they can still monitor employee data and email stored on company computers.

Thanks to this new law, employers are prohibited from terminating employees for failing to give access to their personal social media accounts or even give up their accounts in such sites.

 

[Source: Computerworld]

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Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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Attention Des Moines: June 30th is Social Media Day

Social Media Day is fast approaching! Have you heard about it? It’s an event that Mashable has been heavily promoting for the last few months—and now it’s only about a week away. Here’s how Mashable describes the event in a post on their site:

“On Saturday, June 30, digital enthusiasts will hold meetups across the globe to celebrate the one thing that unites us and keeps us in constant contact: social media.

Whether you’re an obsessed Instagram photographer, an endless Pinterest pinner or a ten-times-an-hour tweeter, Social Media Day is a time to recognize the digital revolution that has changed how we live” (Source). 

How You Can Participate:

Here are a few suggestions from Mashable about how to get involved in Social Media Day:

  • Sign up to attend or organize your own event on the Mashable Meetup Everywhere page.
  • Use the #smday hashtag on Twitter, Instagram, Google+ and any other social network of your choice.
  • Find your Mashable Meetup community here.

How Des Moines Is Celebrating:

If you’re like us and you live in the great city of Des Moines, here’s how you can celebrate:

Learn more by watching the video below:

We hope you will be able to celebrate the day with us and everyone else who is passionate about social media!

For more information, visit: http://socialmediadaydsm.com. 

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Rob Wormley

Rob Wormley

As a social media specialist, Rob thrives in situations that require constant creativity. On days when Rob isn’t working hard to create, maintain, and strengthen relationships online, you might find him spending time with family, browsing through his nearest bookstore, or sipping on a cup of coffee at his local Starbucks.

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Can Social Media Be an Artistic Outlet?

In my last blog post, The Language of Social Media, I wrote about how social media is changing the way we write. Our vocabulary, grammar, and punctuation all take a back seat to being casual and brief.

Whether this movement is good or bad is entirely debatable: there’s no objective answer. But regardless of your view on the matter, some people are embracing this change and seeing it as an opportunity instead of an obstacle. Here’s one of them.

Teju Cole is a Nigerian-American writer, who has spent time living in both countries. Cole’s experiences give him a unique perspective on life, death, and the different social issues that America and Nigeria face. Along with being an accomplished author and photographer, Cole uses his Twitter account as an artistic outlet of a different kind.

Cole’s tweets mix social commentary, American history, and Nigerian culture– only he writes them as poetry. This unique blend of content and delivery often come off as morose obituaries or headlines, and they certainly aren’t for the weak-hearted. Still, Cole achieves a goal that most of the Twitterverse has yet to reach: he makes you think. Here are some recent examples of his tweets:

What Cole proves without a doubt is that social media can be used as an artistic outlet. And I don’t mean in the way that bands, artists, and authors use it to promote their newest product– I mean it in the sense that social media is providing the actual basis for creation. Twitter is Cole’s canvas, not just a place where he can post a link for people to view or buy his canvas.

On top of that, Cole hardly ever self-promotes on his Twitter. After going back through a week’s worth of tweets (probably about 100), the only kind of posts I could find besides the ones shown above, are the occasional wordy (albeit macabre) joke, and a lot of interaction with his followers.

Cole is showing how to make a personal brand through social media while keeping his integrity as an artist. So what can we take from his example? A lot of things:

  • Be unique.
  • Provide value in a way that nobody else is.
  • Don’t be overly-promotional.
  • Write about what you know and care about.
  • Don’t be afraid to be provocative.
  • Be persistent.
  • Don’t complain about or shun change: use it to your advantage
  • Be consistent.
  • Turn obstacles and restrictions into opportunities.
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Tom Hummer

Tom Hummer

Tom’s two biggest passions in life are writing and music. In his free time, Tom reads, writes, and works on musical projects.

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The Presidency and Social Media – No Longer An Option

politics and social media

Photo courtesy of Associated Press

In honor of President’s Day, we at One Social Media (mainly me, the political junkie) felt it was a good time to talk about politics and social media.

Social media hasn’t typically been a main part of a presidency or a presidential campaign pre-2007, but as the times change, this relationship between politicians and the way they communicate with supporters and the country changed as well. Today, social media isn’t just fun extra “bling” to a presidency or campaign, but is VITAL to the successful growth of an organic relationship with current and potential supporters. Gone are the days of political ads on television inspiring a citizen to campaign for their favorite politician or give money to his/her campaign. Today, one must reach the citizen where they are and make it a somewhat-as-close-to-personal relationship as possible. Where do they go? Online communities.

All in all, President Obama and the Republican candidates running for President know social media is the closest thing they have to making their jobs, campaigns and public offices transparent to the public. Voters want to feel like part of the campaigns – behind the scenes videos, messages, photos, intimate moments – all the stuff you won’t see on the media. They want to be part of the journey. Social media is no longer a side note; it is now front and center in the never-ending game of politics.

We all know politicians are everywhere on social media – from Twitter and Facebook to Foursquare and Tout  (click the different links to see how different candidates are using these social media sites). Here’s a look from Overdrive Interactives at how well those running for President are really doing. As you can see, and you’ve probably heard about, President Obama has and is using social media brilliantly to his advantage. Whether you like him or not, Obama has a social media strategy that is only going to help him spread is message and widen his pocketbook. The others? Maybe not quite yet. Yes…

Could this all change? There are still MANY months until November 2012… With social media, anything can happen.

Interested in how political candidates or President Obama is using social media? Want to know what we might expect out of social media this general election cycle? Drop us a note on Facebook or Twitter with your questions or comments! We love hearing from you.

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Kelsey Jones

Kelsey Jones

Social Media enthusiast who loves reading about and experimenting with the newest forms of communication. I'm a news and political junkie who loves advocacy work, the Green Bay Packers and working in this fast-paced environment.

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ANNOUNCEMENT: Introducing The One Social Media VYou Channel

Back in February, I wrote about a new website that I had just started experimenting with called VYou. If you haven’t seen or read about the site before, here’s my simple explanation of how it works: Ask a question about a topic—get a video response.

And here’s how it is explained on the site:

VYou allows people to broadcast video structured as conversations, offering the most personal form of social interaction on the web. It works like this: you record video responses to messages entered by friends and fans. VYou organizes their messages and your videos into conversations, making the experience feel continuously live even though the content is stored” (Source).

Over the last few months we’ve been working closely with the team at VYou to develop a place where you and others can go to individually interact with our team  in order to learn more about social media marketing, online trends, technology, and everything in between.

The day is finally here. I’m extremely excited to announce the launch of the One Social Media VYou Channel: The Social Media Think Tank.

As mentioned before, The Social Media Think Tank exists as a place for you to go to learn more about social media marketing and other topics that may also interest you.

So here’s how it works: after you click here to get to our channel, click on team member that you would like interact with. Once you click on a profile box, you will be taken to that team member’s profile where you can ask your question (it can even be anonymous!). Once you hit Send, the team member you wish to interact with will receive a notification that someone has left them a question to answer. We’ll do our best to respond to questions in a timely manner. In addition to asking a team member a question,  you can also look through other questions that have been asked and the responses that were given.

Our team is more than excited to start interacting with you on our new VYou channel. We’re always looking for new ways to interact with our online community. Our passion and goal as a team is to help people learn how to take advantage of the power of social media. Take some time to learn more about VYou and our channel by asking one of our team members a question. Just click here to go to our channel now.

One last thing: Do you like what you see? Create your own VYou profile and start interacting with your friends and other VYou users. You can even sign up using your Facebook account! Click here to create your VYou profile now.

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Rob Wormley

Rob Wormley

As a social media specialist, Rob thrives in situations that require constant creativity. On days when Rob isn’t working hard to create, maintain, and strengthen relationships online, you might find him spending time with family, browsing through his nearest bookstore, or sipping on a cup of coffee at his local Starbucks.

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How To Put The Power of The Elevator Speech Effect To Work For You

Every good business person needs to understand how to communicate ideas. Whether you’re speaking to a theater full of people, a room full of board executives, or even someone you meet in the elevator, you need to understand how to effectively present a compelling message— and it needs to be one that generates real results.

So how can you improve your speaking skills so much to the point where you could pitch an idea in less than 180 seconds? Here’s one way: read a great book that was recently released titled Small Message Big Impact. In the book, awarding-winning speaker Terri Sjodin outlines the tools and skills you need to perfect in order to master the art of the elevator speech effect. According to Sjodin, “an elevator speech is a brief presentation that introduces a product, service, philosophy or idea. Its general purpose is to intrigue and inspire a listener to want to hear more of the presenter’s complete proposition in the near future.”

If you’re serious about improving the effectiveness of your communication methods, I strongly recommend you read this new book:

To order YOUR copy of Small Message, Big Impact today, click here.

Learn more about Terri Sjodin:

Connect with her on Facebook. Follow her on Twitter. Watch her videos on YouTube. Read her blog.

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Joe Soto

Joe Soto

Husband, Father, Entrepreneur, Social Media Strategist, Speaker, and always learning.

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Social Media Beyond the Grave

It was only a matter of time. Social media has had an impact on virtually every other part of our lives. Eventually, we had to get here. Death is part of life, and social media was bound to come in contact with it at some point. We have two examples for you today of how the two have collided.

A company called Quiring Monuments in Seattle, Washington has started offering QR codes on headstones. This actually started in Japan a few years ago, and has finally made it over here to the U.S. The company puts a small QR code in the bottom corner of the headstone which links to a personal page on the company website that contains a picture, obituary and any memories family members have chosen to share.

“Similar to a personal Facebook page, a Living Headstone archive site contains information you and friends can add about your loved one, such as: an obituary, family heritage and history, photos, comments by friends and relatives and even a map to locate the memorial in the cemetery.” (source)

Here’s an example the company has posted on their website. Click on it to go to the “memorial” page, or just scan the code yourself.

Facebook has also recently taken measures to answer questions about what happens when someone with a Facebook profile passes away. With a base of 500 million people and growing every day (including among the elderly population), this problem is bound to come up more and more. As a response, they are now “memorializing” profile pages for those who are deceased. What does this mean?

Basically, Facebook preserves the account, keeping the profile and wall accessible for people to post and continue to view pictures. It functions as on online memorial site viewable to friends and family of that person.

These examples may seem strange to you, but they are merely another way that social media truly is integrating into every facet of our lives. In five years (and probably less), you will likely see much of the same and even more.

What do you think about social media beyond the grave? Chime in here, or on our Facebook and Twitter pages.

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Jeremy Anderberg

Jeremy Anderberg

Jeremy is a blog-reading, report-writing project manager. In his spare time he enjoys reading a good thriller, drinking a freshly brewed cup of coffee, and spending time with his wife.

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Harness The Power Of Business Social Media With Jeffrey Gitomer’s New Book

Today is the launch of Jeffrey Gitomer’s new book, Social BOOM! If you’ve been thinking about harnessing the power of social media for your business, start now by reading this book (Buy the book today on Amazon for a number of special offers! See below for more information). You’ve already waited too long as it is to start embracing all the social media tools that are out there for you to take advantage of. There are a lot of books out there that offer great information on why social media is so important, but very few actually give you the invaluable knowledge of how to put what you learn into practice. When you read Social BOOM!, not only will you understand why social media is essential for your business, but you will also learn how you can start using popular tools like Facebook, Twitter, LinkedIn, and YouTube to immediately propel your business beyond the next level.

If you’ve read any of Jeffrey Gitomer’s great books in the past, then you already know how useful and practical the information in his books can be for your business. Social BOOM! is everything you should expect from a Jeffrey Gitomer book, and more. In his new book, Jeffrey Gitomer combines his outstanding knowledge of sales, business, and marketing with the wisdom and expertise of eleven other highly successful professionals from a number of different industries.

I was fortunate enough to have the opportunity to contribute my own chapter to Jeffrey’s book titled, The 15 Imperative of LinkedIn. In it you will find fifteen tips that will help you optimize your LinkedIn profile, and learn how to use your presence on LinkedIn to find more leads, make more sales, and develop more lasting business relationships. To learn more about my contribution to Jeffrey Gitomer’s new book, click here.

Don’t look back on your business in the future and regret not taking advantage of the power of social media. Jeffrey Gitomer says it best in his new book when he writes, “Now is your time to take full advantage of this low-cost (often no-cost), global, and local opportunity” (Jeffrey Gitomer, Social BOOM!).

Buy Social BOOM! TODAY on Amazon for special offers!

Buy Social BOOM! on Amazon TODAY. If you buy the book today, you’ll automatically win a number of amazing bonus offers—everything from downloadable e-books, white papers, articles and videos, to reports, and chapters of best selling books—all you have to do is send your Amazon receipt to Jeffrey Gitomer himself at socialboom@gitomer.com.

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Joe Soto

Joe Soto

Husband, Father, Entrepreneur, Social Media Strategist, Speaker, and always learning.

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News Update – Take Our Poll

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Joe Soto

Joe Soto

Husband, Father, Entrepreneur, Social Media Strategist, Speaker, and always learning.

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