Friday Clicks [Volume 20] | The Best of the Social Web

This was a full week with a bevy of digital April Fool’s jokes and the mega-popular app Instragram finally coming to Android phones everywhere. It’s also a good week to think about what kind of message your company sends out over a holiday weekend. Do you feel comfortable posting about Easter? If not, that’s okay, it’s just wise to have that discussion before the time actually comes.

The Links:

  • Photo-sharing is becoming more and more popular as people’s attention spans for reading go down. So which sharing site is right for you? Our opinion is probably some combo of Tumblr and Instagram. (Click here)
  • I’ll again highlight my love of craft beer with a blog post from New Belgium Brewing Company. They launched a new beer, and with it one of the more creative marketing campaigns I’ve seen this year. It includes: an infographic, a mobile app and even a Pandora radio station. (Click here – you’ll have to go through an age-gate)
  • There have been a number of companies jumping on Pinterest lately, but Kotex seems to have embarked on the first true marketing campaign using the new-ish site. Pretty interesting! (Click here)
  • This is one of the more incredible infographics I’ve seen detailing the rise of Draw Something. It’s the fastest app to ever reach 50 million downloads. (Click here)
  • Yes, Google+ IS still around, and folks ARE still using it. All kidding aside, Chris Brogan featured an infographic on his blog detailing how people can use it for 10ish minutes a day and find success. (Click here)
  • Singer Kimberly Cole held a dance audition for a music video, and a nerdy guy showed up with incredible dance moves. It’s clearly a joke, but the dude is a totally legit dancer. It’s quite awesome.

Did we miss anything? Let us know on Facebook or Twitter!

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Jeremy Anderberg

Jeremy Anderberg

Jeremy is a blog-reading, report-writing project manager. In his spare time he enjoys reading a good thriller, drinking a freshly brewed cup of coffee, and spending time with his wife.

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Friday Clicks [Volume 18] | The Best of the Social Web

There weren’t any huge social announcements this week, but there are definitely some newsworthy items to share. One of those  being that allergy season has hit us in full force here in Iowa, which the majority of our office having stuffy noses and pollen-induced headaches. How about where you are?

Anywho, onto the goodies:

  • Twitter celebrated its 6th birthday this week. Piers Morgan gives a nice ode to the social site, saying how it has transformed America and is a shining example of the entrepreneurial spirit. (click here)
  • As with any new and booming social site, Pinterest is running into problems with folks poaching usernames of big brands. The company has yet to really do anything about it, but that likely won’t last. (click here)
  • One Broadway show in New York has started selling “tweet seats” in an effort to combat phones going off in the middle of the show. Interesting way to solve the problem and integrate the 21st Century. (click here)
  • Have you ever been asked to give your Facebook password to a potential employer? Apparently it’s becoming more common and companies really want to dig in to applicant’s personal lives. The ACLU is not happy. (click here)
  • A new study shows that folks with more Facebook friends are likelier to be socially aggressive and narcissistic. Seems to make some logical sense, but is also quite a broad generalization. (click here)
  • Finally, in honor of Twitter’s birthday, Jimmy Kimmel had celebrities read people’s tweets to them. Quite funny indeed.

Did we miss anything? Let us know on Facebook and Twitter! Also be sure to follow us on YouTube and Pinterest!

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Jeremy Anderberg

Jeremy Anderberg

Jeremy is a blog-reading, report-writing project manager. In his spare time he enjoys reading a good thriller, drinking a freshly brewed cup of coffee, and spending time with his wife.

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Friday Clicks [Volume 17] | The Best of the Social Web

I am back in action folks! Huge thanks to @KelseyBJones for filling in during my absence last week. This is one of my favorite things I get to do for One Social Media, so I’m happy to be back in the saddle. It was a week of dichotomy – at least in my own reading. We had companies launching some exciting new things, but also lots of folks a bit disenchanted with social media.

The Links:

  • Pinterest unveiled a major profile redesign. The home page is the same, but going to someone’s page is new. It seems more organized, and our office consensus is that it’s a nice upgrade. What do you think? (Click here)
  • One Google employee details why he left the company. Very interesting and well-written piece about how the culture changed from one of innovation to an ad/revenue machine. (Click here)
  • This is a very interesting article from TIME Magazine about viral/social activism, and how it might not actually be as good as we think it is. (Click here)
  • CNN has a very interesting feature about our addiction to our mobile devices – including a very powerful photo gallery. (Click here)
  • We all know that the new iPad was unveiled last week (and launched in stores today), but here’s an actual review of the device. Consensus: the display is incredible. Is it enough for you to go out and get one? (Click here)
  • Also, if you enjoy laughing, you must watch the video below.

That’s it for this week. Did we miss anything? Let us know on Facebook and Twitter!

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Jeremy Anderberg

Jeremy Anderberg

Jeremy is a blog-reading, report-writing project manager. In his spare time he enjoys reading a good thriller, drinking a freshly brewed cup of coffee, and spending time with his wife.

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Friday Clicks [Volume 16] | The Best of the Social Web

Since our Friday Clicks guy [Jeremy] is off traveling the Great West this week, I’ve been handed the keys to the Friday Clicks van. So, here’s Friday Clicks – KelseybJones style.

Lots of great news in the social media and marketing industry this week! Apple launches the new iPad, women use social media to speak their minds about Limbaugh, online apps for creating interesting dates, viral videos to help find a war criminal, and a giggling baby helping dad feel better after being turned down for a job.

Without further delay, here’s some great stories and links for your recap of Clicks you may (or may not) have seen yet!

The Links:

  • With Apple’s release of the iPad 3, many consumers are ready to dump their old versions and get the latest and greatest Apple product. What can they do with them? Ebay has offered an easy way to put it up for sale and get the cash. (Click here) Want to know more about why everyone wants iPad 3? (Click here)
  • Women come out in force (digital force) – women are becoming quite powerful thanks to social media and have a stronger way to get their voices across to the world! This is all according to this blogger talking about the aftermath of the Rush Limbaugh ‘slut’ comments and the Susan G. Komen v. Planned Parenthood saga. Don’t forget, middle-aged, educated women are also the ones who get out to vote. (Click here)
  • Have a date and not sure where to go or what new thing to try? There’s an app for that! HowAboutWe (online dating site) has set its sites on targeting committed couples who may have met online, or maybe not! To keep them coming back, they’ve set up a component to their site to help you find and create interesting dates. (Click here)
  • Do you know Kony? Invisible Children’s 30 minute documentary (Kony2012) aims to highlight what the new digital age has done in helping bring peace to Uganda, and help stop an evil dictator from spreading fear and war across the region. The video went viral this week in its efforts to make the name of Joseph Kony famous to help find him and bring him to justice. The video (See it here) has also gotten a lot of criticism from some other groups (Click here to read more about the controversy)
  • Since Jeremy likes to throw in a fun video now and then, here’s a fun one I found: Put yourself in this guy’s shoes – Just got a rejection letter from a job he really wanted. Rips it and hears his baby start to laugh hysterically. Every rips of the letter makes the cute bundle of joy roll with smiles and laughter. Need a smile today? You better watch this.

Not seeing a great article or video we missed? Let us know on Facebook or Send us a Tweet!

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Friday Clicks

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Kelsey Jones

Kelsey Jones

Social Media enthusiast who loves reading about and experimenting with the newest forms of communication. I'm a news and political junkie who loves advocacy work, the Green Bay Packers and working in this fast-paced environment.

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Friday Clicks [Volume 15] | The Best of the Social Web

This was a week that marketers and businesses had been waiting for since that day back in December when Facebook announced profiles being redesigned into Timelines. The social behemoth finally gave branded business pages the ability to convert over to Timeline as well. It is optional until March 30th, at which point all pages will be converted automatically.

Google was also in the news this week with some unflattering headlines, so let’s dive in.

The Links:

  • As you can imagine, we’ve already read quite a few articles on Facebook Timeline for businesses and what it means. In my opinion, TechCrunch has about the best round-up of all the changes. They are ALL important, so pay attention. (Click here)
  • Google’s new privacy policy took effect, sharing user’s data across all their web services. Personal Soap Box: I don’t see it as a huge deal. Your internet service provider has all your data as well. So does your mobile company. It’s not like they are looking up your personal information to steal your life. They use generic statistics to sell ads, just like advertisers have been doing forever. (Click here)
  • Thanks to Facebook’s algorithm for sponsored stories, an unwitting Iowa man became a pitch man for… uh .. lube. In large quantities. (Click here)
  • Two airlines are letting passengers share social profiles and choose seat mates. You can sit next to the middle-aged businessman and get some career counseling, or next to the chatty older woman who is eager to hear your life story. Kinda cool, kinda creepy. (Click here)
  • Check out this very cool infographic detailing the history of social media going all the way back to 1978. Included: GeoCities, AIM, and Live Journal. Neato. (Click here)
  • In honor of Leap Day (and my birthday), here is a little educational video that will tell why, in fact, we need Leap Day to keep the days and seasons aligned. It’s quite fascinating, really.

Did we miss anything? Let us know on Facebook and Twitter!

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Jeremy Anderberg

Jeremy Anderberg

Jeremy is a blog-reading, report-writing project manager. In his spare time he enjoys reading a good thriller, drinking a freshly brewed cup of coffee, and spending time with his wife.

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Friday Clicks [Volume 14] | The Best of the Social Web

Today marks what would have been Steve Jobs’ 57th birthday. The world has largely moved on from his death, but it’s good to step back for a few minutes today and remember the icon that was largely responsible for building the digital world we live in. Other than that, the week was pretty normal in the social sphere – besides Pinterest absolutely blowing up. You can learn a little more about Pinterest by checking out this blog post from earlier in the week.

The Clicks:

  • Nearly 40 million Americans are accessing social networks on their mobile device daily. That’s a wild number. You MUST keep mobile in mind as you think about your marketing strategy. (Click here)
  • Twitter co-founder says spending a lot of time on the site is…unhealthy. Biz Stone revealed that he thinks Twitter should be used as an information source, and that users can (should?) leave the site once they’ve found what they’re looking for. Interesting words. (Click here)
  • More and more social media users are doing some “pruning” on their accounts – with well over 50% of people doing some amount of un-friending/following in the last year. Have you? (Click here)
  • Google Docs updated it’s Android app so that users can edit/collaborate on the go – something that was previously not available. This might seem minor, but think about working on a team-project while on the go. The possibilities for this are really quite powerful. (Click here)
  • The government is starting to intervene when it comes to Internet/mobile privacy, especially in regards to Google’s new policy. (Click here)
  • I have a good friend who has alerted me to a YouTube phenomenon known as the cinnamon challenge. Search the term, and you get all kinds of crazy videos, like the one below. And don’t be surprised if you see one of us here in the OSM office attempting this legendary feat.

Did we miss anything? Let us know on Facebook and Twitter!

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Jeremy Anderberg

Jeremy Anderberg

Jeremy is a blog-reading, report-writing project manager. In his spare time he enjoys reading a good thriller, drinking a freshly brewed cup of coffee, and spending time with his wife.

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Friday Clicks [Volume 13] | The Best of the Social Web

It was Grammy’s week, which always creates a lot of buzz in the social world. Even more so this year because of the unfortunate passing of legend Whitney Houston. It also happened to be Valentine’s Week, which of course led to multiple slightly ridiculous, if not creative, digital proposals.

The Links:

  • Twitter continues to prove itself as an effective source for breaking news. The network got wind of Whitney Houston’s death almost a full half hour before the major press outlets. (Click here)
  • MySpace (What?! That’s still around?) gained one million new users in the past month. Justin Timberlake is transforming the formerly defunct network into a space for music, boasting nearly three times more songs in its catalog than Spotify. (Click here)
  • Newt Gingrich is boasting a subscribe-able Facebook Timeline page. Rumors are abounding about Timeline coming to pages in the next month or so, and Gingrich appears to have been given a test account. (Click here)
  • Digital proposals: via an inforgraphic (click here) and via Words With Friends (click here).
  • As a journalism major in college, I appreciate this piece about about some friends creating a new font in hopes of revitalizing the creative community in Chattanooga. (Click here)
  • This video gets more amazing the further on it gets. It’ll be worth your time to watch the whole thing. Then, when you’re done watching, try to do what she did and realize how amazing it is.

Did we miss anything this week? Let us know on Facebook or Twitter!

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Jeremy Anderberg

Jeremy Anderberg

Jeremy is a blog-reading, report-writing project manager. In his spare time he enjoys reading a good thriller, drinking a freshly brewed cup of coffee, and spending time with his wife.

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Friday Clicks [Volume 12] | The Best of the Social Web

Is it Friday already? I don’t know about you, but this week has flown by. Not a whole lot going on in the social sphere this week, so I figured we’d have a little bit of fun, and not be entirely newsy about it.

  • Samuel Adams did something really cool and crowd-sourced a new beer. Unfortunately, the voting period is over, but Facebook fans were given the chance to vote on flavors, colors, aromas, etc. As a lover of craft beer, this was awesome to see. (Click here)
  • The most watched uStream channel of all time is back on air – and it’s right here in our lovely home state of Iowa. Welcome back Decorah Eagles! (Click here)
  • Numbers, numbers, numbers. LinkedIn reached 150 million users recently, up 20 million from just November. And Facebook supposedly will hit 1 billion in August. Remember, a million isn’t cool, a billion is cool. Guess Facebook is cool. (Click here and here)
  • Some folks are claiming that Google+is in fact competition for Facebook because it has a higher adoption rate at this stage in the game. I disagree for two reasons: 1) Every new Google account created is automatically given a G+ account. Cheating. 2) Facebook, remember, was a closed and private network for it’s first few years. (Click here)
  • You can now gauge who your most valuable Twitter follower is. This new web app is quite cool and was featured in Mashable last week, so it darn near broke the site. It is now, however, back up and running. (Click here)
  • For your Friday laugh, watch the video below. Where will you sheet?

Did we miss anything? Let us know on Facebook and Twitter!

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Jeremy Anderberg

Jeremy Anderberg

Jeremy is a blog-reading, report-writing project manager. In his spare time he enjoys reading a good thriller, drinking a freshly brewed cup of coffee, and spending time with his wife.

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Friday Click [Volume 11] | The Best of the Social Web

This week was incredibly significant for one reason: The social media giant that really started this whole industry filed for their Initial Public Offering (they are going public and will be selling stock). The marks a momentous occasion, even if it doesn’t have much of an effect for the general public, or even folks like us here in the marketing world.

What it really marks is that these internet giants are not to be taken lightly. They are much more careful about going public than the companies that saw their bubble burst 10 years ago. In the last six months or so LinkedIn, Angie’s List, Zynga, Groupon and the likes have gone public. They are forces to be reckoned with in business world.

The links:

  • Love Angry Birds? Or course you do. Your favorite game is now coming to your favorite social network. It will debut on Facebook on none other that Valentine’s Day. How romantic. (Click here)
  • You’ve probably read a lot about the Facebook IPO already, but here’s a good article about what it really means for the rest of the business world. (Click here)
  • Think radio is dead? Think again. Radio is actually inherently social – curating your what fans ultimately want the most – according to this article. My guess is we’ll see a lot more music-related apps/games popping up this year. (Click here)
  • Thinking of diving into Tumblr or Pinterest with your corporate social media? They are reaching different audiences, so choose accordingly, says this article. (Click here)
  • We can’t go without mentioning the Super Bowl this week. The NFL understands the importance of social media, so it’s having for the first time a 2,800 square foot social media command center in Indianapolis for the big weekend. We should be seeing more of this for big events – especially the upcoming election. (Click here)
  • Amazingly, we have sloths making this blog series again. The video below made its way around the web this week, and it’s too funny to not share. Actress Kristen Bell loves sloths so much that they make her curl up in the fetal position and cry with joy. I guarantee it will make you laugh.

Did we miss anything? Let us know on Facebook and Twitter!

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Jeremy Anderberg

Jeremy Anderberg

Jeremy is a blog-reading, report-writing project manager. In his spare time he enjoys reading a good thriller, drinking a freshly brewed cup of coffee, and spending time with his wife.

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Friday Clicks [Volume 10] | The Best of the Social Web

The theme of the first month of 2012 in the social world has largely involved privacy and ethics – something we aren’t quite used to here in the social space. Is this a sign of a lasting trend? I think so. In the past, we’ve just been all about new networks and getting our message – both personally and professionally – on as many channels as possible. Many experts, though, are saying that 2012 is going to be a year of scaling back that attitude and thinking through the implications of our world being inherently more social. Quite interesting!

The links:

  • This article from Brian Solis over 4 years old – but it’s fantastic nonetheless. It gets at the heart of social media. (Click here)
  • Google has updated its Terms of Service – and will start sharing your information between all your accounts. For instance, watching a Toyota video on YouTube will lead to a Toyota ad in your Gmail. People aren’t too thrilled about this update, as there is no opt-out other than shutting down your accounts. (Click here)
  • Apple continues to make news, but not in positive ways. They’ve come under fire for their manufacturing suppliers in Asia and running into subpar working conditions. (Click here)
  • We are seeing social media playing an increasingly important role in politics, whether it’s Republican primaries or SOPA protests. (Click here)
  • This skit below was on Saturday Night Live a couple weeks ago. It is certainly funny, but it also speaks volumes about what the social world can do to us.


Did we miss anything? Let us know on Facebook and Twitter!

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Jeremy Anderberg

Jeremy Anderberg

Jeremy is a blog-reading, report-writing project manager. In his spare time he enjoys reading a good thriller, drinking a freshly brewed cup of coffee, and spending time with his wife.

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