Brand Storytelling Spotlight: Sweet Leaf Tea

A few weeks ago I wrote that telling your brand’s story was the easiest way to build brand buzz online. Here are two pieces from that blog post that I’d like to reiterate:

The brands that are getting the most buzz on social media are the ones that are taking the time to creatively share their unique stories. They understand the importance of being genuine, and they legitimately care about the communities they’re sharing content with.

 If you want to stand out on social media, if you want people talking about your brand over all your competitors, if you want to get anything back from your social media efforts at all, share your story. Sometimes it’s the only deciding factor between you and the other guy for consumers like me.

To illustrate the power of brand storytelling, I’ve decided to start featuring brands that get it. This week, I’m sharing the story behind Sweet Leaf Tea—because they are one of my favorite bottled teas out there, and because they’ve taken the time to share their story with me.

So let’s begin.

I actually chose Sweet Leaf Tea as my first brand storytelling spotlight because of a bottled jar of their tea that I had last week. I hadn’t ever tried Sweet Leaf Tea before, but the label caught my eye and I decided to buy one to drink with my lunch.

What stood out to me the most was the back of their label—the space that they chose to use to tell their unique story:

As mentioned above, Sometimes a brand’s story is the only deciding factor between you and the other guy for consumers like me. And that was the case for Sweet Leaf Tea. Fortunately, in addition to taking the time to design a great label, the company also takes the time to brew and bottle a delicious tea.

Right before I began writing this post, I decided to find out if Sweet Leaf Tea had gone the extra step and shared their story online. I’m happy to say that I was not disappointed. The brand has a great website, and a strong and interactive presence on Facebook, Twitter, Flickr, Pinterest, and YouTube. The only place I wish I could have found them on was Instagram, but hopefully they’ll read this post and jump on the insanely popular mobile photo sharing app.

I’ll ask that you spend some time looking through the links to their social sites above to get a better idea of what they are doing right as a brand. But just in case you don’t have time, I wanted to share their story right here on this page for your convenience:

Are you telling your brand’s story? If not, start planning. If you have questions about the best ways to move forward, ask me! I’m @RobWormley on Twitter.

Want to suggest a brand for me to spotlight? Shoot me an email.

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Rob Wormley

Rob Wormley

As a social media specialist, Rob thrives in situations that require constant creativity. On days when Rob isn’t working hard to create, maintain, and strengthen relationships online, you might find him spending time with family, browsing through his nearest bookstore, or sipping on a cup of coffee at his local Starbucks.

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  1. Quora says:

    What are some of the best examples of brands using social media to tell their story?…

    Some of the best examples of brands using social media to tell their story are – - Sweet Leaf Tea – They not only do a great job telling their brand story as part of their packaging but also through their social media efforts. A nice post on their effo…

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