Kelsey Jones, Author at One Social Media

How to Tweet the Right Way

June 27, 2012 By Kelsey Jones Leave a Comment

Being on Twitter and correctly using Twitter to get your message and brand out to the masses are two different things. What we’ve learned here at One Social Media, and what a recent study also concluded is that people are not using Twitter correctly.

Not that big of a shocker.

A study, conducted by Buddy Media, analyzed 320 Twitter handles from the world’s biggest brands between the dates of Dec. 11, 2011 to Feb. 23, 2012.

Five Key Findings:

1. Twitter engagement rates for brands are 17% higher on Saturday and Sunday compared to weekdays (might be a good idea to schedule some of your posts for the weekend!) Currently, only 19% of brands publish tweets on the weekends.

2. Tweeting during the busy hours (8 a.m. to 7 p.m.) receives 30% higher engagement than the “non-busy” hours of 8 p.m. to 7 a.m. You may think this would be reverse, as people would probably have more time when not busy to be tweeting.

3. Want more people to interact with your Tweets? Keep them short. You may have 140 characters, but that doesn’t mean you need to use them all. Tweets with 100 characters or less received 17% higher engagement than longer tweets.

4. Want more re-tweets? Ask for them! The study showed that sometimes, simply having a great tweet won’t get it re-tweeted. Tweets specifically asking followers to “Retweet” (NOT RT) the message received 12 times higher retweet rates than tweets with no call to action. Why spell out “retweet”? The study also showed by spelling it out, your tweet is 23 times more likely to actually get retweeted than a simple RT!

5. Want to really amp up your Twitter? Images are worth a million (well, maybe not that many) retweets and replies. Tweets that contained links to images (even though you can’t always see them within the tweet) received engagement rates two times higher than tweets without image links.

To read over the complete Twitter finding and conclusions, click here.

Want some more Twitter tips? Watch our video on how to Tweet effectively.

Kelsey Jones

Social Media enthusiast who loves reading about and experimenting with the newest forms of communication. I'm a news and political junkie who loves advocacy work, the Green Bay Packers and working in this fast-paced environment.

Filed Under: Better Tweeting, Engagement, twitter Tagged With: best twitter practices, how to get more engagment on twitter, how to tweet for business, how to use twitter for business, social media strategies for Twitter, tips to using twitter better

Apple vs. Google – The Maps Edition

June 6, 2012 By Kelsey Jones Leave a Comment

Remember the days when Google and Apple used to play nicely together? Everyone got along and helped each other out when it came to navigation and map features. Remember when there was a sense of peace in the digital innovation world? Yeah… that’s gone. In the early days, Apple was okay with Google. The technology giant integrated Google-esque features such as Maps on the iPhone, iPad, and iPod Touch. It’s rumored that Apple will slowly be fading out these features for the introduction of…. (wait for it….)

Their own navigation system!! (Don’t worry, there are reports of a 3D map system like Google Street View as well).

This announcement of the new iOS Maps app is supposedly going to roll out at their Worldwide Developers Conference on June 11.

How will Google respond? They aren’t going anywhere and especially not going anywhere quietly. Google has its own new maps feature coming out and it (for a lack of a highly sophisticated, professional word) is going to be AWESOME.

Take a look at the video below for a history of the Apple vs. Google rivalry and what’s up next for these tech giants.

For more on the Apple vs. Google war, take a look at this recent Huffington Post article.

Kelsey Jones

Filed Under: Social Media Trends, Tablets, YouTube Tagged With: apple vs. google features, best mobile search engine, Differences between Apple and Google, mobile apps, mobile navigation features, mobile search

Want Success on Social Media? You’ll Need Tradition Too

May 23, 2012 By Kelsey Jones Leave a Comment

With the emergence of all this “new” media (social media, blogging, mobile websites, mobile apps, digital marketing, digital video sharing, memes, photo sharing… the list goes on), we sometimes get wrapped up in the idea that alone, with simply social media, we can turn a business into a multi-million dollar, industry leading company!

If you have a strong brand, strong brand presence and are willing to pour money, time AND talent into your social media, you WILL see success. Here’s the BIG BUT…

Simply being a part of and active on social media won’t make this happen. In order to really utilize all the strengths of social media and your social media presence, your company needs to incorporate their traditional marketing and media strategies into your plan. Do your marketing goals line up with your social media strategies? Does your public relations plan align or include social media? Are you promoting your social media offline?

You may have a great looking Facebook page or blog, but if you just expect people to find or participate in your social media organically without any offline promotion, you may be disappointed.

How can you incorporate your social media offline?

Put social media icons on marketing materials – include a QR code where people can easily ‘like’ or ‘follow’ you!

Don’t simply send out press releases or post press releases online, but mention and link your releases to your social media. Connect with traditional media journalists and editors on Twitter and Facebook.

Incorporate social media as part of your “in-shop” strategy. Television programs are great at this – reading tweets on air, promoting a #hashtag throughout a program, etc. Find a way that your business can talk about and share social media engagement offline. Have a fan of the week get in-store discounts, share testimonials about your product or service from Twitter or Facebook in a newsletter or press release.

How are you incorporating social media into your traditional marketing and media strategies? Let us know!

If you want more information on pumping up your digital marketing, click the image below to download our complimentary e-book on the essentials of internet marketing.

Kelsey Jones

Filed Under: Marketing Trends, Social Media, Social Media Strategies Tagged With: digital marketing strategies, how to get fans on social media, online marketing and PR strategies, social media and public relations, social media marketing, social media marketing plan

How Bold Can You Be On Social Media?

April 28, 2012 By Kelsey Jones 1 Comment

Everyone and their mother is jumping on the social media bandwagon. Companies know they need to have a social media presence but aren’t sure where to go with it. What seems to be the biggest question they ask themselves?

How do we stick out as a company that “gets it” on social media and grow our audience base?

You don’t want to get lost in the inter-webs as just another tweet, Facebook post or boring blog, and you don’t want to be labeled as the dinosaur company who isn’t on social media. We’ve talked a lot about how your business needs to be providing value in social media, but how else can you stand out from your competition?

Be Bold.

How Bold? Well, let’s take a look at the examples of three companies mentioned by Mashable in their article about the “10 Sassy Brands on Social Media.”

Wonderful Pistachios

This brand could just sit on social media and talk about the health benefits of pistachios, share recipes or other boring value pieces, but instead, they chose to be BOLD. Their “Get Crackin’” campaign has featured popular entertainment figures and Internet memes (think Honey Badger, the Winklevoss twins and Snooki.) Their TV commercials have really made a splash on the airwaves. How else are they bold? Check out how they respond to followers on Twitter. Not only do they choose to respond to people directly, but they’ve established a voice of quirkiness as well – a tone you wouldn’t necessarily expect from a nut company.

One of the best (and most creative) parts? Employees dressing up in giant pistachio suits to accompany their snarky, creative Facebook posts. Check it out!

Pepsi Next

This faction of Pepsi decided to bring in partners for their social media boldness. The main weapon? Video. Teaming up with Funny Or Die, Pepsi Next created a marketing stunt where improv comedians impersonated the Facebook personas of their followers.

The campaign, called “Internet Taste Test,” required fans to opt in, then based on their profiles, the improv comedians created a 30-second clip of what the follower would act like trying their product. Here’s an example:

Kraft Macaroni and Cheese

This beloved product (to people of all ages) decided to mix the old with the new to create the bold. In celebration of their 75th anniversary, Kraft decided to temporarily pass the social media torch over to a couple of lovely women in their 80s. Using the hashtag #OldBirdsNewTweets, followers joined the conversation as the two ladies learned about memes, Internet slang and technology. An entertaining experience for all!

The best part? These lovely “old birds” learning the concept of planking. Talk about bringing together older and younger generations. Kraft got this one right!

What does your company do to stand out and be bold? Let us know in the comments below or on our Facebook page!

Kelsey Jones

Filed Under: Being Interesting, Creativity, Social Media Tips Tagged With: social media marketing, social media marketing agencies, social media marketing blog, social media marketing companies, social media marketing consultant, social media marketing consulting, social media marketing firm, social media marketing plan, social media marketing services, social media marketing strategy, what is social media marketing

When To Put Your Mobile Device Away – Digital Respect

April 5, 2012 By Kelsey Jones Leave a Comment

In a world consumed by online interactions, niche (sometimes referred to as “weird”) communities, personal/business profiles or the latest apps (video, music, photography, or daily deals); it’s no wonder people are increasingly irritated by what the digital device is doing to ACTUAL social interaction and relationships.

Have you ever gone to a restaurant and observed people texting under the table? Checking Twitter or Facebook on their phones or iPads? Have YOU ever been that person?

This even happens in an office setting. Have you ever been in a meeting where you or someone else is speaking and you realize most heads are looking down at their phones or iPads and most likely not paying attention? (Although, it’s fair to say that sometimes people do take notes or are commenting about certain speakers/news …but I’m going to go out on a not-so-far limb and say this isn’t the norm).

What’s the first thing that comes to mind when we see these situations going on: That’s just rude.

It’s time (long past time, actually) that we all take a step back, set down our digital devices, and remember that along with the digital freedom comes human respect. Whether you’re spending time with family and friends or in the office (even if it’s a boring meeting), we all need to keep in mind that consistently losing eye contact with someone because you are addicted to your mobile device is rude. End of story.

There’s a time and a place for the digital world – heck, it’s my profession! But we also need to remember that there’s a time and place to turn those devices off and give other human beings our undivided attention. I’m just as guilty as anyone else reading this blog.

So, what can we do?

Unplug when it’s necessary.
Focus on eye contact.
Hold conversations longer than five minutes that don’t involve a computer/phone/iPad etc.

Remember, your behaviors have an impact on your kids, spouse, co-workers and your IN PERSON reputation.

Find the balance. Enjoy and embrace the benefits of the digital world, but learn to cherish and thrive in (real) uninterrupted human interaction as well.

It’s important.

Kelsey Jones

Filed Under: Being Interesting, facebook, Social Media Tagged With: social media marketing, social media marketing agencies, social media marketing blog, social media marketing companies, social media marketing consultant, social media marketing consulting, social media marketing firm, social media marketing plan, social media marketing services, social media marketing strategy, what is social media marketing

What Should I Be Doing On Social Media Now?

March 13, 2012 By Kelsey Jones Leave a Comment

This past month, Jeremy Anderberg and I talked with two different college classes about what we do at a social media agency. We discussed our daily tasks, strategy sessions, long-term goals (for our own company and our clients) and education we continue to receive at One Social Media.

We had multiple compliments (and this blog post) about how we addressed these topics, and especially the business side of social media – actually getting results for our clients and proving our work is encouraging growth and hot leads in their business.

One question that came up with both groups (and was one of the top 3 questions asked) was,

“What should I be doing on social media right now while I’m still in school?”

Here are the top 3 things we told students (and really anyone) to start doing to create a strong online identity and eventually find a job.

1. Create a Personal Website/Blog

Make sure you purchase a domain name (hopefully something close to your own name) and set up a website or blog all about you. Put your resume, writing samples (you better have some good ones!), experiences, and a weekly blog pertaining to whatever industry you’re going into. Make sure all your other social media sites are easily accessible through the website and give yourself a strong brand. Make sure your potential employers can learn the most about you in the fastest amount of time. Hold their attention, show them you’re creative, and market yourself! You’ve put a lot of hard work and investment into your education. You may even want a page on your website highlighting some recent industry news. Showing potential employers that you keep up on the industry news proves to them that you’re going above and beyond to stay in tune with what is happening in the career-world.

2. Experiment with Many Platforms

When you hear about a new social media platform, check it out! It doesn’t hurt to play around on it. Here’s the key: don’t just think how you can use this for yourself, but how would you use this for a future client or business? Even just thinking of those questions helps you to get in the mindset of business social media. How else will this benefit you? Say you’re sitting in an interview and your potential employers wants to know if you’ve ever blogged. Not only can you say you’ve blogged, but you have a blog and have experimented with multiple blogging platforms.

3. Have a Strong LinkedIn Presence

It’s important to not just be fluent in Facebook-ese, but you better be able to speak professional social networking as well. If you don’t have a LinkedIn profile, stop what you’re doing and sign up for one now… I mean it. This is your professional face to the world of professionals. Your experiences, resume, recommendations, professional interests etc. are all showcased on LinkedIn, and you can bet your future employer will look you up there as well. Make sure to participate in industry related LinkedIn groups, take advantage of job search capabilities and don’t be afraid to connect with people. Maybe not just professors and friends, but reach out to other professionals you may have met or know through someone else. Check your LinkedIn as much as you check Facebook. You’ll find a lot more valuable career information there, anyway. A strong LinkedIn presence shows your future employers you can do social media, and be professional at the same time.

Even if you’re not a student, these tips will help you stay relevant in the working world for the day when you may be looking to switch jobs. Even if it’s not social media related, it never hurts to keep an up-to-date personal website, experiment with different social media or online related programs/platforms, and always have a strong LinkedIn presence!

Did we forget anything? Let us know on our Facebook or Twitter page!

Kelsey Jones

Friday Clicks [Volume 16] | The Best of the Social Web

March 9, 2012 By Kelsey Jones Leave a Comment

Since our Friday Clicks guy [Jeremy] is off traveling the Great West this week, I’ve been handed the keys to the Friday Clicks van. So, here’s Friday Clicks – KelseybJones style.

Lots of great news in the social media and marketing industry this week! Apple launches the new iPad, women use social media to speak their minds about Limbaugh, online apps for creating interesting dates, viral videos to help find a war criminal, and a giggling baby helping dad feel better after being turned down for a job.

Without further delay, here’s some great stories and links for your recap of Clicks you may (or may not) have seen yet!

The Links:

With Apple’s release of the iPad 3, many consumers are ready to dump their old versions and get the latest and greatest Apple product. What can they do with them? Ebay has offered an easy way to put it up for sale and get the cash. (Click here) Want to know more about why everyone wants iPad 3? (Click here)
Women come out in force (digital force) – women are becoming quite powerful thanks to social media and have a stronger way to get their voices across to the world! This is all according to this blogger talking about the aftermath of the Rush Limbaugh ‘slut’ comments and the Susan G. Komen v. Planned Parenthood saga. Don’t forget, middle-aged, educated women are also the ones who get out to vote. (Click here)
Have a date and not sure where to go or what new thing to try? There’s an app for that! HowAboutWe (online dating site) has set its sites on targeting committed couples who may have met online, or maybe not! To keep them coming back, they’ve set up a component to their site to help you find and create interesting dates. (Click here)
Do you know Kony? Invisible Children’s 30 minute documentary (Kony2012) aims to highlight what the new digital age has done in helping bring peace to Uganda, and help stop an evil dictator from spreading fear and war across the region. The video went viral this week in its efforts to make the name of Joseph Kony famous to help find him and bring him to justice. The video (See it here) has also gotten a lot of criticism from some other groups (Click here to read more about the controversy)
Since Jeremy likes to throw in a fun video now and then, here’s a fun one I found: Put yourself in this guy’s shoes – Just got a rejection letter from a job he really wanted. Rips it and hears his baby start to laugh hysterically. Every rips of the letter makes the cute bundle of joy roll with smiles and laughter. Need a smile today? You better watch this.

Not seeing a great article or video we missed? Let us know on Facebook or Send us a Tweet!

Friday Clicks

Kelsey Jones

The Presidency and Social Media – No Longer An Option

February 21, 2012 By Kelsey Jones 1 Comment

Photo courtesy of Associated Press

In honor of President’s Day, we at One Social Media (mainly me, the political junkie) felt it was a good time to talk about politics and social media.

Social media hasn’t typically been a main part of a presidency or a presidential campaign pre-2007, but as the times change, this relationship between politicians and the way they communicate with supporters and the country changed as well. Today, social media isn’t just fun extra “bling” to a presidency or campaign, but is VITAL to the successful growth of an organic relationship with current and potential supporters. Gone are the days of political ads on television inspiring a citizen to campaign for their favorite politician or give money to his/her campaign. Today, one must reach the citizen where they are and make it a somewhat-as-close-to-personal relationship as possible. Where do they go? Online communities.

All in all, President Obama and the Republican candidates running for President know social media is the closest thing they have to making their jobs, campaigns and public offices transparent to the public. Voters want to feel like part of the campaigns – behind the scenes videos, messages, photos, intimate moments – all the stuff you won’t see on the media. They want to be part of the journey. Social media is no longer a side note; it is now front and center in the never-ending game of politics.

We all know politicians are everywhere on social media – from Twitter and Facebook to Foursquare and Tout (click the different links to see how different candidates are using these social media sites). Here’s a look from Overdrive Interactives at how well those running for President are really doing. As you can see, and you’ve probably heard about, President Obama has and is using social media brilliantly to his advantage. Whether you like him or not, Obama has a social media strategy that is only going to help him spread is message and widen his pocketbook. The others? Maybe not quite yet. Yes…

Could this all change? There are still MANY months until November 2012… With social media, anything can happen.

Interested in how political candidates or President Obama is using social media? Want to know what we might expect out of social media this general election cycle? Drop us a note on Facebook or Twitter with your questions or comments! We love hearing from you.

Kelsey Jones

Pinterest – The New Digital, Visual, Social Organizer

November 17, 2011 By Kelsey Jones Leave a Comment

Have you heard of the new social space called Pinterest?

Pinterest is described as a virtual pinboard for users to organize visual images and video they find across the web, in online magazines, or from the pinboards of other Pinterest users. One of the greatest things about Pinterest is the fact that it is social. You are able to not just share your interests with your “friends” who also use the site, but you are able to share these products, tastes, quotes, videos etc. with your friends and followers across other social media platforms such as Twitter and Facebook.

Here’s a recent video our team posted on our thoughts about how it can be used for personal use and also for businesses. This is an exciting time for such a young, social website. Stay tuned for where it goes next!

Are you on Pinterest? How are you using it?

Not on Pinterest yet? Take a look around and let us know what you think!

Kelsey Jones

Filed Under: Social Media, Social Media Trends Tagged With: How to use Pinterest, social media marketing, social media marketing agencies, social media marketing blog, social media marketing companies, social media marketing consultant, social media marketing consulting, social media marketing firm, social media marketing plan, social media marketing services, social media marketing strategy, What is Pinterest, what is social media marketing, Who created Pinterest

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Be Bold.

Wonderful Pistachios

Pepsi Next

Kraft Macaroni and Cheese

Here are the top 3 things we told students (and really anyone) to start doing to create a strong online identity and eventually find a job.

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