In 1865, Lewis Carroll released a novel called Alice’s Adventures in Wonderland. It tells the story of a young girl who takes a whimsical, absurd, and frightening journey to another world. In the many years since its publication, Alice’s Adventures in Wonderland has become one of the most well-known stories of all time.
In the book’s sequel, Through the Looking Glass, Alice is taken on another bizarre voyage. She meets a character called the Red Queen, who can run astonishingly fast. The Red Queen explains:
“…here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!”
This line spurred the famous Red Queen’s Hypothesis– an evolutionary theory claiming that all living things must constantly adapt in order to survive. If a predator or disease is continually evolving, so must those who can fall victim to them, just to maintain the status quo.
These days, the same can be said for social media. When so many companies, organizations, and people are using social media, it no longer puts you ahead of the curve to have an online presence– it puts you behind the curve if you don’t. Being active in social media may have been icing on the cake five or ten years ago, but now, it’s the bottom line.
But the great thing about social media is that you can take it as far as you want. While the bare minimum is necessary, you can still find ways to excel and rise above the crowd– all you have to do is run twice as fast.