Why You Need to be on LinkedIn [Infographic]

Ok, it’s high time we talked about LinkedIn.

Did you know that a new member joins LinkedIn every second? That’s 60 new members every minute! That’s 3,600 members every hour! That’s … ok, you can do the math.

Did you know that LinkedIn has over 70 million members spread across 200 countries worldwide?

Check out this revealing infographic to get your LinkedIn facts and figures right.

The truth, as always, will surprise you!

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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If You've Got Social Media Fatigue, You're Probably Doing It Wrong!

Do you often feel at your wit’s end trying to figure out the jungle that Social Media has become? Do you often rue about the old times when striking gold on Facebook was easy, getting noticed on Twitter was a breeze and all the other popular Social Media services had fewer subscribers (and competitors)?

So you’re doing all that you can to make Social Media work for you. You’re probably leaving no stone unturned. But why then is Social Media success still to appear on your horizon?

The answer, whether you like it or not, is that you’re probably doing it wrong.

And the most dangerous symptom that you may be experiencing right now is Social Media fatigue. So, are you going to call it quits?

Stop! Don’t give up till you read this.

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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Social Media Tips: How to Get the Most Out of Your Facebook Business Page

Marketing on Facebook has a peculiar duality to it. It can be both childishly simple yet devilishly tricky at the same time.

For the first part, it’s easy to understand why. Using Facebook is very intuitive and setting up an account is a breeze. All it takes is just a few minutes to create a profile, search for friends, add them to your network and start sharing your ideas with them. (After all, had it all been too difficult, there wouldn’t be 400 million users from all over the world using it so often.)

But that’s only half the story! It’s only the start of things.

If you are a business-owner, you probably have a page for it on Facebook. In that case, you are surely looking for ways to market your business through it. But you are still clueless about what to really do to get things moving. Sounds familiar?

That’s right, if creating that business page only took a few minutes, rest assured that making it popular and achieving your Facebook marketing goals won’t be a walk in the park.

Don’t despair. Here is a quick guide to help you get the most out of your Facebook Business page.

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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Social Media Tips: 9 Ways to Sell Social Media to the Boss

You could be breathing, talking and sleeping Social Media but don’t be surprised if you find others who do not share your kind of enthusiasm about it.

Let’s face it, there are two kinds of people in this world. You, for instance, well realize that Social Media is BIG business; it’s a great new opportunity for just about any business and is a golden platform for marketing.

Many others, on the other hand, still look upon it as a largely juvenile recreational platform for keeping in touch with each other.

And your boss could be one of them.

Social Media, in spite of all the excitement around it, is still looked upon with a great degree of skepticism and contempt by the corporate sector. And you, as the marketing executive in your company, are faced with the seemingly Herculean task of convincing your boss into buying into Social Media.

So, how do you go about achieving the impossible?

Here are 9 quick tips to help you sell Social Media to your boss.

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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Social Media Secrets: Social Media Requires Participation, Not Registration

This is one of the most common mistakes that we see everywhere. While everyone acknowledges the growing importance of Social Media and are eager to have a piece of the cake for themselves, all they do is join a handful of social networks and sit idle waiting for a miracle to happen.

What they don’t realize that registering with a Social Media service is not an end in itself. It’s just the beginning.

In order to make the Social Media magic work, you need to get active. In other words, get busy meeting new people, talking to them, sharing your ideas and opinions with others in your network.

Participation is the key here. And if you are not doing it consistently, your Social Media campaign is probably as good as dead.

Here’s an interesting insight into the subject.

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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The 12 Best Ways to Customize Your Facebook Pages

“If God had wanted man to fly, He would have given him wings” and so goes the saying. However, did that really prevent man from flying?

It’s the same with Facebook. No matter how much they try to make it increasingly difficult for you to customize your pages, they can never stop you from doing it as much as you can!

Thanks to an array of great customizations tools and services (some with very simple drag-and-drop and intuitive WYSIWYG capabilities), building a great looking and attention-grabbing Facebook page is no longer difficult.

Here are 12 great Facebook page customization tools and apps to make your page stand out in the crowd.

Happy customizing!

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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Top 5 Most Indispensable Twitter Tools for Marketers

As Twitter continues to matter more and more with every passing day, it’s time to take your micro-blogging marketing campaign seriously. Twitter has a lot of potential and it is working amazingly well for many marketers. However, if you feel you’re still not one of them, it’s time to use specific Twitter tools to take your campaign to the next level.

As one looks around, there’s no dearth of Twitter tools. From tools that let you follow people and lists in bulk, to ones that let you flush out non-following members to tools that let you schedule and automate tweets – it seems every possible ground has been covered.

Here are 5 of the most important Twitter tools that you just can’t do without.

These tools will help you generate new followers, manage your newly found follower surplus and turn shallow relationships into deeper ones.

After all, if the depth of your relationships on Twitter is what matters more than how many followers you have, these tools will get you started in the right direction. Ignore them at your own risk.

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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How to Use Twitter and LinkedIn to Enhance Your B2B Marketing

b2b_marketing

Twitter and LinkedIn are great tools for B2B marketers

Do you use social media channels like Twitter and LinkedIn to grow your business network? Then you have taken the most important step in growing your business already. Both of these networks are greatly beneficial for owners of small to medium businesses, and can potentially boost your revenue earning capacity to a great extent.

However, in order to gain measurable benefits from either of the networks, you need to follow proper tactics. These include:

  1. Identify target audience: On both Twitter and LinkedIn, you can find members whose interests match your business. Start connecting with those members and your network will grow quickly. Plus, since they are already interested in topics related to your business, chances are slim that they would mark your messages as spam.
  2. Monitor before you start promoting: Always monitor the conversations that your members of your target audience are carrying out on the networks. This will allow you to interact with them seamlessly, without coming across as a spammer looking for some quick business.
  3. Provide value: When you finally start posting content, keep it interesting and engaging. You can, for instance, upload small presentations on SlideShare and post the link in your networks. Or, if you find a really interesting article on the Web, post a link to that in your accounts. Add value, and you will always have followers.
  4. Get the message across: Always post a few promotional entries in your accounts. After all, you are using the networks to make a bigger client base. But, keep the number of promos in check. Ideally, 4-5 general posts should be followed by one promotional post. That will inform your network about your business, yet not make you look like a spammer.

These 4 pointers should help you improve your B2B network using Twitter and LinkedIn. Always remember, moderation is the key in this scenario. Maintain a balance between general and promotional posts in the networks, and you will do just fine. Or, if you are finding it too difficult to pull off, simply enlist the services of a reputable social media company to get it done.

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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Twitter: 10 Psychological Insights

So who isn’t on Twitter? With more than 190 million Twitter users around the world generating 65 million tweets per day, it’s difficult to answer that question.

Did you know that 19% of US Internet users now claim that they use Twitter or a similar service to share updates about themselves, a figure that has doubled since the previous year.

The bottom-line is it’s time to take Twitter seriously. People are talking on Twitter and it’s time to join the conversation.

But hold on for a second. Are you sure you want to join in? What are people really talking about on the world’s busiest micro-blogging platform?

Click here to find out!

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

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The Evolution of Facebook

With the coming of age of Social Media, we have all learned to take Facebook seriously. Let’s face it, Facebook is big!

But just how big is it really? How has it evolved from a simple tool for college students to keep in touch with each other to a worldwide phenomenon involving hundreds of millions of people from all over the globe?

Facebook has had a very interesting history of evolution.

Here’s an interesting infographic to get your Facebook facts straight.

Joe Soto

Joe Soto

Joe Soto is the CEO of One Social Media. A leading expert in social media marketing, Joe has over 16 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing.

More Posts - Website - Twitter - Facebook - LinkedIn - Pinterest - Google Plus