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Tips to Become Better Integrated in Your Niche Community

Author: Guest blogger Lindsey Patterson: The new wave in marketing is clearly social media. However, social media marketing involves more than just creating accounts on every social network. Businesses that are using social media to its full potential are seeing more click-throughs and more conversions. These companies are using social media integration strategies to engage customers, expand … [Read More...]

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Slow and Steady Wins the Race

Social media success does not happen overnight, and that is always worth remembering. Just like in real life, relationships and bonds between you and your customers can take a long time to build. I've witnessed too many businesses leap into social media marketing with gusto, only to give up shortly afterwards because they did not have the 1.6 million Facebook likes and a ton of sales after … [Read More...]

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Canadian Astronaut is Now a Social Media Superstar

  A few weeks ago, Chris Hadfield's name was not so well known, even in his native Canada. The 53-year-old may have been the country's most experienced astronaut, the first Canadian to walk in space and a veteran of two Shuttle missions, but few people would have stopped him in the street to ask for an autograph. Then, on December 21st, Hadfield (pictured) arrived at the International … [Read More...]